POWER OF ATTORNEY

	Know all by these presents, that the undersigned hereby constitutes and appoints each of
the General Counsel, Secretary and any duly appointed Assistant Secretary of Harte-Hanks, Inc.
(the "Company"), Bryan J. Pechersky, Dean H. Blythe and David G. Luther, Jr., signing singly,
the undersigned's true and lawful attorney-in-fact to:


	(1)	execute for and on behalf of the undersigned, in the undersigned's capacity as an
officer and/or director of the Company, (a) Forms 3, 4, and 5 (including any
amendments or corrections thereto), or any other forms prescribed  by the SEC, in
accordance with Section 16(a) of the Securities Exchange Act of 1934 and the
rules thereunder; (b) any notices of proposed sales of securities of the Company
on Form 144 (including any amendments or corrections thereto), or any other
forms prescribed by the SEC, that the undersigned may be required to file in
accordance with Rule 144 under the Securities Act of 1933; and (c) a Form ID
(including any amendments or corrections thereto), or any other forms prescribed
by the SEC, that may be necessary to obtain or update codes and passwords
enabling the undersigned to make electronic filings with the SEC of the forms
referenced in clauses (1)(a) and (1)(b) above;


	(2)	do and perform any and all acts for and on behalf of the undersigned which may
be necessary or desirable to complete and execute any such Form 3, 4, or 5, Form
144 and/or Form ID, and timely file such forms with the United States Securities
and Exchange Commission and any stock exchange or similar authority; and


	(3)	take any other action of any type whatsoever in connection with the foregoing
which, in the opinion of such attorney-in-fact, may be of benefit to, in the best
interest of, or legally required by the undersigned, it being understood that the
documents executed by such attorney-in-fact on behalf of the undersigned
pursuant to this Power of Attorney shall be in such form and shall contain such
terms and conditions as such attorney-in fact may approve in such attorney-in-
fact's discretion.


        The undersigned hereby grants to each such attorney-in-fact full power and authority to
do and perform any and every act and thing whatsoever requisite, necessary, or proper to be done
in the exercise of any of the rights and powers herein granted, as fully to all intents and purposes
as the undersigned might or could do if personally present, with full power of substitution or
revocation, hereby ratifying and confirming all that such attorney-in-fact, or such attorney-in-
fact's substitute or substitutes, shall lawfully do or cause to be done by virtue of this power of
attorney and the rights and powers herein granted.  The undersigned acknowledges that the
foregoing attorneys-in-fact, in serving in such capacity at the request of the undersigned, are not
assuming, nor is the Company assuming, any of the undersigned's responsibilities to comply
with Section 16 of the Securities Exchange Act of 1934 or Rule 144 under the Securities Act of
1933.  The undersigned does hereby revoke, as of the date hereof, all prior powers of attorney
previously granted to any employee or other agent or representative of the Company with respect
to the forms referenced in clauses (1), (2) and (3) above, provided that no acts taken pursuant to
any such prior powers of attorney in accordance therewith shall be invalidated hereby.


	This Power of Attorney shall remain in full force and effect until the undersigned is no
longer required to file Forms 3, 4, and 5 or Forms 144 with respect to the undersigned's holdings
of and transactions in securities issued by the Company, unless earlier revoked by the
undersigned in a signed writing delivered to the foregoing attorneys-in-fact.


        IN WITNESS WHEREOF, the undersigned has caused this Power of Attorney to be
executed as of this 31st day of March, 2007.


							/s/ William F. Farley