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Business Segments (Details) (USD $)
3 Months Ended 12 Months Ended 0 Months Ended 12 Months Ended
Dec. 31, 2012
Sep. 30, 2012
Jun. 30, 2012
Mar. 31, 2012
Dec. 31, 2011
Sep. 30, 2011
Jun. 30, 2011
Mar. 31, 2011
Dec. 31, 2012
segment
Dec. 31, 2011
Dec. 31, 2010
Dec. 31, 2012
Florida Shoppers operations
Dec. 31, 2012
Foreign countries
Dec. 31, 2011
Foreign countries
Dec. 31, 2010
Foreign countries
Dec. 31, 2012
Direct Marketing
Dec. 31, 2011
Direct Marketing
Dec. 31, 2010
Direct Marketing
Dec. 31, 2012
Direct Marketing
Minimum
facility
Dec. 31, 2012
Direct Marketing
Foreign countries
Minimum
facility
Dec. 31, 2012
Shoppers
facility
Dec. 31, 2011
Shoppers
Dec. 31, 2010
Shoppers
Dec. 31, 2012
Shoppers
California
item
Dec. 31, 2012
Corporate Activities
Dec. 31, 2011
Corporate Activities
Dec. 31, 2010
Corporate Activities
Business Segments                                                      
Number of operating segments                 2                                    
Business segments, information about operations                                                      
Number of facilities through which services are provided                                     30 10              
Number of separate editions that the publication was zoned into                                         780            
Number of packages circulated weekly                                               9,100,000      
Percentage of penetration offered to advertisers                                         100.00%            
Gross proceeds from sale of assets, subject to working capital adjustments                       $ 2,000,000                              
Loss on sale, net of income taxes                 (2,716,000) 0 0 (2,700,000)                              
Revenues 204,835,000 187,203,000 189,629,000 186,042,000 215,113,000 202,967,000 202,838,000 190,718,000 767,709,000 811,636,000 820,720,000   88,973,000 90,889,000 92,515,000 581,091,000 614,270,000 601,283,000     186,618,000 197,366,000 219,437,000        
Operating income (loss) 22,142,000 17,345,000 (143,403,000) 13,976,000 24,622,000 21,178,000 17,234,000 15,064,000 (89,940,000) 78,098,000 93,246,000         75,398,000 83,490,000 86,748,000     (152,610,000) 5,839,000 17,795,000   (12,728,000) (11,231,000) (11,297,000)
Income (loss) from continuing operations before income taxes                                                      
Interest expense                 (3,574,000) (3,184,000) (2,824,000)                                
Interest income                 91,000 249,000 200,000                                
Other, net                 (2,863,000) 1,505,000 (2,136,000)                                
Income (loss) from continuing operations before income taxes                 (96,286,000) 76,668,000 88,486,000                                
Depreciation                 20,176,000 19,622,000 21,443,000         15,659,000 15,195,000 16,792,000     4,498,000 4,409,000 4,638,000   19,000 18,000 13,000
Other intangible amortization                 245,000 229,000 290,000         245,000 229,000 290,000     0 0 0        
Capital expenditures                 13,856,000 20,970,000 17,201,000         13,461,000 19,378,000 15,992,000     395,000 1,580,000 1,140,000   0 12,000 69,000
Total assets $ 706,212,000       $ 916,325,000       $ 706,212,000 $ 916,325,000           $ 609,673,000 $ 674,776,000       $ 49,001,000 $ 153,679,000     $ 47,538,000 $ 87,870,000