Exhibit 99(a)

                                CERTIFICATION OF
                             CHIEF EXECUTIVE OFFICER
                          PURSUANT TO 18 U.S.C. SECTION
                          1350, AS ADOPTED PURSUANT TO
                  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002


     I, Richard M. Hochhauser, President and Chief Executive Officer of
Harte-Hanks, Inc. (the "Company") hereby certify that the accompanying report on
Form 10-Q for the quarterly period ended June 30, 2002 and filed with the
Securities and Exchange Commission on the date hereof pursuant to Section 13 or
Section 15(d) of the Securities Exchange Act of 1934 (the "Report") by the
Company fully complies with the requirements of those sections.

     I further certify that, based on my knowledge, the information contained in
the Report fairly presents, in all material respects, the financial condition
and results of operations of the Company.



     August 13, 2002                     /s/  Richard M. Hochhauser
     ---------------                -------------------------------------
          Date                              Richard M. Hochhauser
                                    President and Chief Executive Officer