PROSPECTUS                            Pricing Supplement No. 1010

Dated June 18, 1996                   Dated December 5, 1996

PROSPECTUS SUPPLEMENT                 Rule 424(b)(2) -- Registration Statement

Dated June 18, 1996                   No. 33-40127



                              THE B.F.GOODRICH COMPANY

                             MEDIUM-TERM NOTES, SERIES A


                                 (Fixed Rate Notes)



Principal Amount:               $20,000,000

Maturity Date:                  December 10, 2046, subject to change on certain
                                events.  See Additional Terms.

Interest Rate Per Annum:        7.375%

Price to Public 
(Issue Price):                  99.098%

Settlement Date 
(Original Issue Date):          December 10, 1996

Interest Payment Date(s):

         (x)      April 15 and October 15 of each year (first payment date
                  April 15, 1997)

         (  )     Other: _____________________________

Form of Notes:     (x)      DTC registered      (   )    non-DTC registered

Repayment, Redemption and Acceleration          Not Applicable

         Optional Repayment Date(s): _______________________

         Initial Redemption Date: __________________________

         Initial Redemption Percentage: ___________________%

         Annual Redemption Percentage Reduction: __________%

         Modified Payment Upon Acceleration: _______________

Original Issue Discount                     Not Applicable

         Amount of OID: ____________________________

         Yield to Maturity: ________________________

         Interest Accrual Date: ____________________

         Initial Accrual Period OID: _______________

Additional Terms:

         The Company  intends to deduct  interest  paid on the Notes for Federal
         income tax  purposes.  However,  the  Clinton  Administration's  budget
         proposal  for Fiscal Year 1997,  contained a series of proposed tax law
         changes  that,  among  other  things,  would  prohibit  an issuer  from
         deducting interest payments on debt instruments with a maturity of more
         than 40 years.  On March 29, 1996,  the Chairmen of the Senate  Finance
         Committee and the House Ways and Means Committee  issued a statement to
         the effect that this proposal, if enacted, would not be effective prior
         to the date of  "appropriate  congressional  action."  There  can be no
         assurance, however, that this proposal or similar legislation affecting
         the Company's  ability to deduct interest paid on the Notes will not be
         enacted  in the  future or that any such  legislation  would not have a
         retroactive effective date.






         Upon occurrence of a Tax Event, as defined below, the Company will have
         the right to shorten the maturity of the Notes to the extent  required,
         in the  opinion of a  nationally  recognized  independent  tax  counsel
         experienced in such matters (a "Maturity  Opinion"),  such that,  after
         the  shortening  of the  maturity,  interest  paid on the Notes will be
         deductible for Federal income tax purposes.

         The Company believes that the Notes should constitute  indebtedness for
         Federal  income tax purposes  under  current law and an exercise of its
         right to shorten the maturity of the Notes would not be a taxable event
         to holders.  Prospective  investors should be aware,  however, that the
         Company's  exercise of its right to shorten  the  maturity of the Notes
         will be a taxable  event to holders if the Notes are  treated as equity
         for  purposes  of  Federal  income  taxation  before  the  maturity  is
         shortened.

         "Tax Event" means that the Company  shall have received an opinion of a
         nationally  recognized  independent  tax  counsel  experienced  in such
         matters (a "Change of Law  Opinion") to the effect that on or after the
         date of the issuance of the Notes, as a result of (a) any amendment to,
         clarification  of, or change  in the laws of the  United  States or any
         regulations   thereunder,   (b)   any   judicial   decision,   official
         administrative  pronouncement,  ruling, regulatory procedure, notice or
         announcement  of intent to adopt such  procedures  or  regulations  (an
         "Administrative Action"), or (c) any amendment to, clarification of, or
         change in the  official  position or the  interpretation  of such laws,
         regulations,  Administrative  Action or judicial  decision that differs
         from the theretofore  generally accepted position,  in each case, on or
         after,  the date of the  issuance  of the Notes,  there is more than an
         insubstantial  risk that the  interest  payable  by the  Company on the
         Notes is not, or will not be,  deductible,  in whole or in part, by the
         Company for purpose of United States Federal income tax.


                             ---------------------------

                                 Morgan Stanley & Co.

                             ----------------------------


Capitalized  terms  used in this  Pricing  Supplement  which are  defined in the
Prospectus Supplement shall have the meanings assigned to them in the Prospectus
Supplement.