-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 LWrlG8fhTYbjulVua6yqkru9VU4p72ZHRF2UWfSLYsn8DEF7seJ0A4d48nZSfjOm
 xPmdFGO3cPU6EFH8zoGMbQ==

<SEC-DOCUMENT>0001209191-04-036422.txt : 20040719
<SEC-HEADER>0001209191-04-036422.hdr.sgml : 20040719
<ACCEPTANCE-DATETIME>20040719125034
ACCESSION NUMBER:		0001209191-04-036422
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040716
FILED AS OF DATE:		20040719

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			GENUINE PARTS CO
		CENTRAL INDEX KEY:			0000040987
		STANDARD INDUSTRIAL CLASSIFICATION:	WHOLESALE-MOTOR VEHICLE SUPPLIES & NEW PARTS [5013]
		IRS NUMBER:				580254510
		STATE OF INCORPORATION:			GA
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		2999 CIRCLE 75 PARKWAY
		CITY:			ATLANTA
		STATE:			GA
		ZIP:			30339
		BUSINESS PHONE:		4049531700

	MAIL ADDRESS:	
		STREET 1:		2999 CIRCLE 75 PARKWAY
		CITY:			ATLANTA
		STATE:			GA
		ZIP:			30339

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			WILLIAMS JAMES B
		CENTRAL INDEX KEY:			0001014184

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-05690
		FILM NUMBER:		04919637

	BUSINESS ADDRESS:	
		STREET 1:		SUNTRUST BANKS INC
		STREET 2:		P O BOX 4418 MC 643
		CITY:			ATLANTA
		STATE:			GA
		ZIP:			30302
		BUSINESS PHONE:		4045887165

	MAIL ADDRESS:	
		STREET 1:		SUNTRUST BANKS INC
		STREET 2:		P O BOX 4418 MC643
		CITY:			ATLANTA
		STATE:			GA
		ZIP:			30302
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<DESCRIPTION>FORM 4 SUBMISSION
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2004-07-16</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000040987</issuerCik>
        <issuerName>GENUINE PARTS CO</issuerName>
        <issuerTradingSymbol>GPC</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001014184</rptOwnerCik>
            <rptOwnerName>WILLIAMS JAMES B</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>SUNTRUST BANKS INC</rptOwnerStreet1>
            <rptOwnerStreet2>PO BOX 4418 MC 643</rptOwnerStreet2>
            <rptOwnerCity>ATLANTA</rptOwnerCity>
            <rptOwnerState>GA</rptOwnerState>
            <rptOwnerZipCode>30302</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Phantom Shares</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>0.00</value>
                <footnoteId id="F1"/>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2004-07-16</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionTimeliness>
                <value></value>
            </transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>29</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>37.70</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <footnoteId id="F2"/>
            </exerciseDate>
            <expirationDate>
                <footnoteId id="F2"/>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>29</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>13673</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Security converts to Common Stock on a one for one basis.</footnote>
        <footnote id="F2">Exercisable and expiration date is equal to effective retirement date.</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>Frank Howard Attorney in Fact</signatureName>
        <signatureDate>2004-07-19</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----