Exhibit 23.1

Ally Financial Inc.

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in the below listed registration statements, of our reports dated February 24, 2023, relating to the consolidated financial statements of Ally Financial Inc., and the effectiveness of Ally Financial Inc.’s internal control over financial reporting, appearing in this Annual Report on Form 10-K of Ally Financial Inc. for the year ended December 31, 2022.

Form S-3:

No. 333-251292

No. 333-258579

No. 333-268013

Form S-8:

No. 333-195172

No. 333-258575

/S/DELOITTE & TOUCHE LLP

Deloitte & Touche LLP

Detroit, Michigan

February 24, 2023