-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 EUA7R0NhxewWPURl/+Tn5bpe/oMcJNTf2HDAQrPow/ufVKh4juzLxvmg/JE8kvwb
 6yfTRN/4tH3nitxdtU3BHg==

<SEC-DOCUMENT>0000909518-04-000571.txt : 20040623
<SEC-HEADER>0000909518-04-000571.hdr.sgml : 20040623
<ACCEPTANCE-DATETIME>20040623161745
ACCESSION NUMBER:		0000909518-04-000571
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040621
FILED AS OF DATE:		20040623

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MEDIA SERVICE GROUP INC
		CENTRAL INDEX KEY:			0000014280
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				880085608
		STATE OF INCORPORATION:			NV
		FISCAL YEAR END:			0630

	BUSINESS ADDRESS:	
		STREET 1:		575 MADISON AVENUE
		STREET 2:		10TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10022
		BUSINESS PHONE:		917-339-7134

	MAIL ADDRESS:	
		STREET 1:		575 MADISON AVENUE
		STREET 2:		10TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10022

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	MKTG SERVICES INC
		DATE OF NAME CHANGE:	20020403

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	MARKETING SERVICES GROUP INC
		DATE OF NAME CHANGE:	19970707

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ALL-COMM MEDIA CORP
		DATE OF NAME CHANGE:	19950823

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			GENERAL ELECTRIC CAPITAL CORP
		CENTRAL INDEX KEY:			0000040554
		STANDARD INDUSTRIAL CLASSIFICATION:	PERSONAL CREDIT INSTITUTIONS [6141]
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-01768
		FILM NUMBER:		04877523

	BUSINESS ADDRESS:	
		STREET 1:		260 LONG RIDGE RD
		CITY:			STAMFORD
		STATE:			CT
		ZIP:			06927
		BUSINESS PHONE:		2033574000

	MAIL ADDRESS:	
		STREET 1:		260 LONG RIDGE ROAD
		CITY:			STAMFORD
		STATE:			CT
		ZIP:			06927

	FORMER NAME:	
		FORMER CONFORMED NAME:	GENERAL ELECTRIC CREDIT CORP
		DATE OF NAME CHANGE:	19871216

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			GENERAL ELECTRIC CO
		CENTRAL INDEX KEY:			0000040545
		STANDARD INDUSTRIAL CLASSIFICATION:	ELECTRONIC & OTHER ELECTRICAL EQUIPMENT (NO COMPUTER EQUIP) [3600]
		STATE OF INCORPORATION:			NY
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-01768
		FILM NUMBER:		04877524

	BUSINESS ADDRESS:	
		STREET 1:		3135 EASTON TURNPIKE
		STREET 2:		W3M
		CITY:			FAIRFIELD
		STATE:			CT
		ZIP:			06828
		BUSINESS PHONE:		203-373-2211

	MAIL ADDRESS:	
		STREET 1:		3135 EASTON TURNPIKE
		STREET 2:		W3M
		CITY:			FAIRFIELD
		STATE:			CT
		ZIP:			06828

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			GENERAL ELECTRIC CAPITAL SERVICES INC/CT
		CENTRAL INDEX KEY:			0000797463
		STANDARD INDUSTRIAL CLASSIFICATION:	PERSONAL CREDIT INSTITUTIONS [6141]
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-01768
		FILM NUMBER:		04877522

	BUSINESS ADDRESS:	
		STREET 1:		260 LONG RIDGE RD
		CITY:			STAMFORD
		STATE:			CT
		ZIP:			06927
		BUSINESS PHONE:		2033574000

	MAIL ADDRESS:	
		STREET 1:		260 LONG RIDGE RD
		CITY:			STAMFORD
		STATE:			CT
		ZIP:			06927
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>msg6-23_form4ex.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2004-06-21</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000014280</issuerCik>
        <issuerName>MEDIA SERVICE GROUP INC</issuerName>
        <issuerTradingSymbol>MSGI</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0000040554</rptOwnerCik>
            <rptOwnerName>GENERAL ELECTRIC CAPITAL CORP</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>260 LONG RIDGE RD</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>STAMFORD</rptOwnerCity>
            <rptOwnerState>CT</rptOwnerState>
            <rptOwnerZipCode>06927</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0000797463</rptOwnerCik>
            <rptOwnerName>GENERAL ELECTRIC CAPITAL SERVICES INC/CT</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>260 LONG RIDGE RD</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>STAMFORD</rptOwnerCity>
            <rptOwnerState>CT</rptOwnerState>
            <rptOwnerZipCode>06927</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0000040545</rptOwnerCik>
            <rptOwnerName>GENERAL ELECTRIC CO</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>3135 EASTON TURNPIKE</rptOwnerStreet1>
            <rptOwnerStreet2>W3M</rptOwnerStreet2>
            <rptOwnerCity>FAIRFIELD</rptOwnerCity>
            <rptOwnerState>CT</rptOwnerState>
            <rptOwnerZipCode>06828</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2004-06-21</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>600</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>8.10</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>193710</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                    <footnoteId id="F1"/>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2004-06-22</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>1300</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>8.10</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>192410</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                    <footnoteId id="F1"/>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">General Electric Capital Corporation is a subsidiary of General Electric Capital Services, Inc., which is a subsidiary of
General Electric Company. General Electric Company and General Electric Capital Services, Inc. disclaim beneficial
ownership of all shares owned by General Electric Capital Corporation.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>General Electric Capital Corporation by /s/ Ronald Herman, Vice President</signatureName>
        <signatureDate>2004-06-23</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>General Electric Capital Services, Inc. by /s/ Ronald Herman, Attorney-in-fact</signatureName>
        <signatureDate>2004-06-23</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>General Electric Company by /s/ Ronald Herman, Attorney-in-fact</signatureName>
        <signatureDate>2004-06-23</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----