EXHIBIT 24
                                                 POWER OF ATTORNEY

      I, Tom Keiser, hereby constitute and appoint Michelle Banks, Dianna Hayes, David
Jedrzejek, Thomas J. Lima, Marie Ma and Lisa Mertens with the power to sign alone, as my true and
lawful attorney-in-fact, to act for me in my capacity as an officer and/or director of THE GAP,
INC. (the "Company") to:
      (1)	sign and file the Uniform Application for Access Codes on Edgar;
(2)	prepare, sign and file Forms 3, 4 and 5 in furtherance of satisfying my obligations
under Section 16(a) of the Securities Exchange Act of 1934 (the "1934 Act") with
respect to Company securities; and
(3)	prepare, sign and file notices on Form 144 in furtherance of satisfying my obligations,
if any, under Rule 144 under the Securities Act of 1933 (the "1933 Act") with respect
to Company securities; and
(4)	Execute and deliver any and all documents, take any and all steps and do any and all
things that my attorney-in-fact may deem necessary or appropriate in furtherance of
the purposes stated in (1), (2) and (3) above.
      I hereby grant to each attorney-in-fact full power and authority to do and perform any act
that he or she deems necessary or appropriate in the exercise of any of the rights and powers granted
by this Power of Attorney, as fully to all intents and purposes as I might or could do if personally
present, with full power of substitution or revocation.  I acknowledge that neither my attorneys-in-
fact nor the Company is assuming any of my responsibilities and obligations to comply with the 1933
Act, the 1934 Act, or the rules thereunder.
      This Power of Attorney will remain in effect until I am no longer required to file Forms 3, 4,
5 or 144 with respect to Company securities, except that I reserve the right to revoke this Power of
Attorney by written notice delivered to my attorneys-in-fact and the Company.


      Date:  February 17, 2011			/s/ Tom Keiser