Segment Information

12 Months Ended

Feb. 02, 2019

Segment Reporting [Abstract]

Segment Information

Segment Information

We identify our operating segments according to how our business activities are managed and evaluated. As of February 2, 2019, our operating segments included: Old Navy Global, Gap Global, Banana Republic Global, Athleta, and Intermix. Each operating segment has a brand president who is responsible for various geographies and channels. Each of our brands serves customers through its store and online channels, allowing us to execute on our omni-channel strategy where customers can shop seamlessly across all of our brands in retail stores and online through desktop or mobile devices. We have determined that each of our operating segments share similar economic and other qualitative characteristics, and therefore the results of our operating segments are aggregated into one reportable segment as of February 2, 2019. We continually monitor and review our segment reporting structure in accordance with authoritative guidance to determine whether any changes have occurred that would impact our reportable segments.

Net sales by brand and region are as follows:

($ in millions)	Old Navy Global		Gap Global		Banana Republic Global		Other (3)		Total		Percentage of Net Sales
Fiscal 2018 (1)
U.S. (2)	$	7,134	$	2,990	$	2,095	$	1,121	$	13,340	81	%
Canada	584		379		227		3		1,193		7
Europe	—		589		14		—		603		4
Asia	50		1,089		94		—		1,233		7
Other regions	72		113		26		—		211		1
Total	$	7,840	$	5,160	$	2,456	$	1,124	$	16,580	100	%
($ in millions)	Old Navy Global		Gap Global		Banana Republic Global		Other (3)		Total		Percentage of Net Sales
Fiscal 2017 (1)
U.S. (2)	$	6,570	$	3,065	$	2,017	$	916	$	12,568	80	%
Canada	547		398		225		3		1,173		7
Europe	—		626		15		—		641		4
Asia	50		1,117		96		—		1,263		8
Other regions	71		112		27		—		210		1
Total	$	7,238	$	5,318	$	2,380	$	919	$	15,855	100	%
($ in millions)	Old Navy Global		Gap Global		Banana Republic Global		Other (3)		Total		Percentage of Net Sales
Fiscal 2016 (1)
U.S. (2)	$	6,051	$	3,113	$	2,052	$	773	$	11,989	77	%
Canada	490		368		223		3		1,084		7
Europe	—		630		59		—		689		5
Asia	220		1,215		109		—		1,544		10
Other regions	53		129		28		—		210		1
Total	$	6,814	$	5,455	$	2,471	$	776	$	15,516	100	%

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(1) Net sales reflect the adoption of the new revenue recognition standard in fiscal 2018 and the favorable impact of the calendar shift due to the 53rd week in fiscal 2017. Prior period amounts have not been restated and continue to be reported under accounting standards in effect for those periods.

(2) U.S. includes the United States, Puerto Rico, and Guam.

(3) Primarily consists of net sales for the Athleta and Intermix brands. Beginning in the third quarter of fiscal 2018, the Hill City brand is also included.

Net sales by region are allocated based on the location of the store where the customer paid for and received the merchandise or the distribution center or store from which the products were shipped.

Long-lived assets, excluding long-term derivative financial instruments in an asset position and long-term deferred tax assets, by geographic location are as follows:

($ in millions)	February 2, 2019		February 3, 2018
U.S. (1)	$	3,097	$	2,600
Other regions	586		624
Total long-lived assets	$	3,683	$	3,224

__________

(1) U.S. includes the United States, Puerto Rico, and Guam.