Segment Information

12 Months Ended

Feb. 03, 2018

Segment Reporting [Abstract]

Segment Information

Segment Information

We identify our operating segments according to how our business activities are managed and evaluated. As of February 3, 2018, our operating segments included: Gap Global, Old Navy Global, Banana Republic Global, Athleta, and Intermix. Each operating segment has a brand president who is responsible for various geographies and channels. Each of our brands serves customers through its store and online channels, allowing us to execute on our omni-channel strategy where customers can shop seamlessly in retail stores and online through desktop or mobile devices. We have determined that each of our operating segments share similar economic and other qualitative characteristics, and therefore the results of our operating segments are aggregated into one reportable segment as of February 3, 2018.

Net sales by brand and region are as follows:

($ in millions)	Gap Global		Old Navy Global		Banana Republic Global		Other (2)		Total		Percentage of Net Sales
Fiscal 2017
U.S. (1)	$	3,065	$	6,570	$	2,017	$	916	$	12,568	80	%
Canada	398		547		225		3		1,173		7
Europe	626		—		15		—		641		4
Asia	1,117		50		96		—		1,263		8
Other regions	112		71		27		—		210		1
Total	$	5,318	$	7,238	$	2,380	$	919	$	15,855	100	%
($ in millions)	Gap Global		Old Navy Global		Banana Republic Global		Other (2)		Total		Percentage of Net Sales
Fiscal 2016
U.S. (1)	$	3,113	$	6,051	$	2,052	$	773	$	11,989	77	%
Canada	368		490		223		3		1,084		7
Europe	630		—		59		—		689		5
Asia	1,215		220		109		—		1,544		10
Other regions	129		53		28		—		210		1
Total	$	5,455	$	6,814	$	2,471	$	776	$	15,516	100	%
($ in millions)	Gap Global		Old Navy Global		Banana Republic Global		Other (3)		Total		Percentage of Net Sales
Fiscal 2015
U.S. (1)	$	3,303	$	5,987	$	2,211	$	712	$	12,213	77	%
Canada	348		467		229		3		1,047		7
Europe	726		—		71		—		797		5
Asia	1,215		194		112		—		1,521		10
Other regions	159		27		33		—		219		1
Total	$	5,751	$	6,675	$	2,656	$	715	$	15,797	100	%

__________

(1) U.S. includes the United States, Puerto Rico, and Guam.

(2) Includes Athleta, Intermix, and, beginning in the fourth quarter of fiscal 2016, Weddington Way.

(3) Includes Athleta, Intermix, and Piperlime, which was discontinued as of the first quarter of fiscal 2015.

Net sales by region are allocated based on the location of the store where the customer paid for and received the merchandise or the distribution center or store from which the products were shipped.

Long-lived assets, excluding long-term derivative financial instruments in an asset position and long-term deferred tax assets, by geographic location are as follows:

($ in millions)	February 3, 2018		January 28, 2017
U.S. (1)	$	2,600	$	2,424
Other regions	624		606
Total long-lived assets	$	3,224	$	3,030

__________

(1) U.S. includes the United States, Puerto Rico, and Guam.