Segment Information

3 Months Ended

Apr. 30, 2016

Segment Reporting [Abstract]

Segment Information

Segment Information

The Gap, Inc. is a global retailer that sells apparel, accessories, and personal care products under the Gap, Old Navy, Banana Republic, Athleta, and Intermix brands. We identify our operating segments according to how our business activities are managed and evaluated. As of April 30, 2016, our operating segments included Gap Global, Old Navy Global, Banana Republic Global, Athleta, and Intermix. The operating results for the thirteen weeks endedMay 2, 2015 also include Piperlime, which was discontinued as of the first quarter of fiscal 2015. We have determined that each of our operating segments share similar economic and other qualitative characteristics, and therefore the results of our operating segments are aggregated into one reportable segment as of April 30, 2016.

Net sales by brand and region are as follows:

($ in millions)	Gap Global			Old Navy Global			Banana Republic Global			Other (2)			Total			Percentage of Net Sales
13 Weeks Ended April 30, 2016
U.S. (1)	$	698		$	1,328		$	454		$	178		$	2,658		77	%
Canada	70			98			47			1			216			6
Europe	144			—			14			—			158			5
Asia	280			50			26			—			356			11
Other regions	31			10			9			—			50			1
Total	$	1,223		$	1,486		$	550		$	179		$	3,438		100	%
Sales growth (decline)	(6		)%	(4		)%	(11		)%	2		%	(6		)%
($ in millions)	Gap Global			Old Navy Global			Banana Republic Global			Other (3)			Total			Percentage of Net Sales
13 Weeks Ended May 2, 2015
U.S. (1)	$	735		$	1,403		$	515		$	175		$	2,828		77	%
Canada	69			102			52			1			224			6
Europe	164			—			17			—			181			5
Asia	285			43			27			—			355			10
Other regions	55			4			10			—			69			2
Total	$	1,308		$	1,552		$	621		$	176		$	3,657		100	%
Sales growth (decline)	(9		)%	5		%	(7		)%	(4		)%	(3		)%

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(1) U.S. includes the United States, Puerto Rico, and Guam.

(2) Includes Athleta and Intermix.

(3) Includes Athleta, Intermix, and Piperlime.

Net sales by region are allocated based on the location in which the sale originated. This is determined based on the location of the store where the customer paid for and received the merchandise or the distribution center or store from which the products were shipped.