Segment Information

3 Months Ended

May 02, 2015

Segment Reporting [Abstract]

Segment Information

Segment Information

The Gap, Inc. is a global retailer that sells apparel, accessories, and personal care products under the Gap, Old Navy, Banana Republic, Athleta, and Intermix brands. We identify our operating segments according to how our business activities are managed and evaluated. As of May 2, 2015, our operating segments included Gap Global, Old Navy Global, Banana Republic Global, Athleta, and Intermix. The operating results for the thirteen weeks ended May 2, 2015 and May 3, 2014 also includes Piperlime, which was discontinued as of April 30, 2015. We have determined that each of our operating segments share similar economic and other qualitative characteristics, and therefore the results of our operating segments are aggregated into one reportable segment as of May 2, 2015.

Net sales by brand and region are as follows:

($ in millions)	Gap Global			Old Navy Global			Banana Republic Global			Other (2)			Total			Percentage of Net Sales
13 Weeks Ended May 2, 2015
U.S. (1)	$	735		$	1,403		$	515		$	175		$	2,828		77	%
Canada	69			102			52			1			224			6
Europe	164			—			17			—			181			5
Asia	285			43			27			—			355			10
Other regions	55			4			10			—			69			2
Total	$	1,308		$	1,552		$	621		$	176		$	3,657		100	%
Sales growth (decline)	(9		)%	5		%	(7		)%	(4		)%	(3		)%
($ in millions)	Gap Global			Old Navy Global			Banana Republic Global			Other (2)			Total			Percentage of Net Sales
13 Weeks Ended May 3, 2014
U.S. (1)	$	828		$	1,352		$	548		$	182		$	2,910		77	%
Canada	80			101			53			1			235			6
Europe	201			—			23			—			224			6
Asia	286			28			37			—			351			10
Other regions	46			—			8			—			54			1
Total	$	1,441		$	1,481		$	669		$	183		$	3,774		100	%
Sales growth (decline)	(2		)%	2		%	2		%	24		%	1		%

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(1) U.S. includes the United States, Puerto Rico, and Guam.

(2) Includes Piperlime, Athleta, and Intermix.

Online sales are reflected within the respective results of each brand and region in the net sales above. Total online sales were $563 million and $575 million for the thirteen weeks endedMay 2, 2015 and May 3, 2014, respectively.

Net sales by region are allocated based on the location in which the sale was originated. This is determined based on the location of the store where the customer paid for and received the merchandise or the distribution center or store from which the products were shipped.