Segment Information

3 Months Ended

May 03, 2014

Segment Reporting [Abstract]

Segment Information

Segment Information

The Gap, Inc. is a global retailer that sells apparel, accessories, and personal care products under the Gap, Old Navy, Banana Republic, Piperlime, Athleta, and Intermix brands. We identify our operating segments according to how our business activities are managed and evaluated. Our operating segments include Gap Global, Old Navy Global, Banana Republic Global, and Growth, Innovation, and Digital (“GID”).  GID manages our newer brands, Piperlime, Athleta, and Intermix.  We believe each of our operating segments share similar economic and other qualitative characteristics, and have aggregated the results of our operating segments into one reportable segment.

Net sales by brand and region are as follows:

($ in millions)	Gap Global			Old Navy Global			Banana Republic Global			Other (2)			Total			Percentage of Net Sales
13 Weeks Ended May 3, 2014
U.S. (1)	$	828		$	1,352		$	548		$	182		$	2,910		77	%
Canada	80			101			53			1			235			6
Europe	201			—			23			—			224			6
Asia	286			28			37			—			351			10
Other regions	46			—			8			—			54			1
Total	$	1,441		$	1,481		$	669		$	183		$	3,774		100	%
Sales growth (decline)	(2		)%	2		%	2		%	24		%	1		%
($ in millions)	Gap Global			Old Navy Global			Banana Republic Global			Other (2)			Total			Percentage of Net Sales
13 Weeks Ended May 4, 2013
U.S. (1)	$	896		$	1,344		$	544		$	147		$	2,931		79	%
Canada	86			105			53			1			245			7
Europe	180			—			18			—			198			5
Asia	266			10			37			—			313			8
Other regions	36			—			6			—			42			1
Total	$	1,464		$	1,459		$	658		$	148		$	3,729		100	%
Sales growth	6		%	6		%	4		%	66		%	7		%

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(1) U.S. includes the United States, Puerto Rico, and Guam.

(2) Includes Piperlime, Athleta, and Intermix.

Online and franchise sales are reflected within the respective results of each brand and region in the net sales above. Total online sales were $575 million and $509 million for the thirteen weeks endedMay 3, 2014 and May 4, 2013, respectively, and total franchise sales were $98 million and $78 million for the thirteen weeks endedMay 3, 2014 and May 4, 2013, respectively.