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OPERATING SEGMENT INFORMATION
3 Months Ended
Dec. 31, 2011
Segment Reporting [Abstract]  
OPERATING SEGMENT INFORMATION

NOTE 9     OPERATING SEGMENT INFORMATION

In the first quarter of its 2012 fiscal year, the Company changed its internal reporting used by its senior management for evaluating segment performance and allocating resources. The new reporting disaggregates the Company’s operations into two divisions; OEM and Forward-branded, and represented a change in the Company’s operating segments under ASC 280, “Segment Reporting.” During its 2011 fiscal year, the Company reported and managed its business based on a single operating segment under ASC 280.

The OEM segment consists of the design and distribution of custom carry and protective solutions to OEM’s that either package the Company’s products as accessories “in box” together with their product offerings, or sell them through their retail distribution channels. The Company’s OEM products include soft-sided carrying cases and other accessories for medical monitoring and diagnostic kits, bar code scanners, GPS, cellular telephones, firearms, sporting, and other recreational products. The OEM segment operates in geographic regions that include primarily APAC, the Americas, and EMEA. Geographic regions are defined by reference primarily to the location of the customer or its contract manufacturer.

 

The Forward-branded segment, which commenced during the three-month period ended December 31, 2011, consists of the design, marketing, and distribution of cases and accessories for consumer electronics products such as smartphones, tablets, portable computers and other consumer electronics devices. The Company is currently developing its own line of Forward-branded products and its capability to market and distribute such products to retail and corporate customers in the Americas an EMEA Region. 

 

The following table presents net sales of each segment by geographical region:

                                                                             

(all amounts in thousands of dollars)

Three Months Ended

December 31,

 

2011

 

2010

OEM Segment:

 

 

 

APAC...............................................................................................

$2,835

 

$2,734

Americas..........................................................................................

2,002

 

1,936

EMEA...............................................................................................

1,326

 

1,298

Total OEM sales.......................................................................

$6,163

 

$5,968

Forward-branded Segment:

 

 

 

EMEA...............................................................................................

647

 

$      --

Americas..........................................................................................

74

 

--

Total Retail Sales.....................................................................

721

 

$      --

 

 

 

 

Total net sales*......................................................................................

$6,884

 

$5,968

 

 

 

 

Gross Profit:

 

 

 

OEM Segment.................................................................................

$1,210

 

 

Forward-branded Segment............................................................

185

 

 

Unallocable to segments................................................................

--

 

 

Total gross profit:.....................................................................

$1,395

 

 

 

 

 

 

Operating Expenses:

 

 

 

OEM Segment...................................................................................

$526

 

 

Forward-branded Segment..............................................................

1,085

 

 

Unallocable to segments.................................................................

1,302

 

 

Total operating expenses:.........................................................

$2,913

 

 

 

 

 

 

Income (loss) from operations:

 

 

 

OEM Segment...................................................................................

$684

 

 

Forward-branded Segment..............................................................

(901)

 

 

Unallocable to segments..................................................................

(1,301)

 

 

Total loss from operations:.......................................................

($1,518)

 

 

 

 

 

 

 

 

Total assets:

As of
December 31, 2011

 

 

OEM Segment....................................................................................

$6,907

 

 

Forward-branded Segment...............................................................

1,470

 

 

Unallocable to segments...................................................................

14,291

 

 

Total assets:..................................................................................

$22,668

 

 

*Totals may not total due to rounding