? Ford Motor Company’s U.S. sales totaled 209,897
vehicles for August, a decline of 2.1 percent
? Fleet down 0.2 percent on sales of 45,830 vehicles
? August retail sales totaled 164,067 vehicles –
down 2.7 percent compared to a year ago
? Ford F-Series sales totaled 77,007 trucks for
August, a 15.0 percent gain. Demand remains
strong for high trim-level Super Duty trucks, with
Lariat, King Ranch and Platinum accounting for 53
percent of retail sales last month. This, together with
demand for Raptor, translates into a $3,400 gain in
F-Series average transaction pricing versus 2016 –
now $45,600 per vehicle
? August marked the start of sales for the new 2018
Ford F-150. Initial sales are strong for high series
trucks
? Ford Explorer and Expedition were up a combined
6.3 percent, at retail. Explorer retail sales were up
6.1 percent while Expedition saw a gain of 7.6
percent; in both cases, an overall decline is the result
of fleet order timing. Approximately 35 percent of
Explorer retail sales were comprised of high series
Limited, Sport and Platinum models in August
? Lincoln Navigator retail sales increased 4.4
percent in August; overall Navigator sales declined
due to fleet order timing of the vehicle
About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The
company designs, manufactures, markets and services a full line of Ford
cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides
financial services through Ford Motor Credit Company and is pursuing
leadership positions in electrification, autonomous vehicles and mobility
solutions. Ford employs approximately 203,000 people worldwide. For
more information regarding Ford, its products and Ford Motor Credit
Company, please visit www.corporate.ford.com.
*Average transaction pricing based on J.D. Power and Associates PIN data
A U G U S T 2 0 17 S A L E S
August 2017 Sales
“We continue to see customers
choosing high trim-level F-Series trucks
for Super Duty and with new 2018 F-
150 orders. We are seeing high
demand overall for our F-Series lineup
this year, outpacing full-size truck
segment growth 2 to 1 with a 15
percent increase for August.”
Mark LaNeve, Ford vice president,
U.S. Marketing, Sales and Service
Ford F-Series Pickup Truck Sales Rise 15.0 Percent in August;
Overall Ford Results Down 2.1 Percent
Total Vehicle Retail Fleet Truck SUV Car
U.S. Sales 209,897 164,067 45,830 96,619 65,626 47,652
Versus
August 2016 -2.1% -2.7% -0.2% 9.3% -11.3% -8.6%
H I G H L I G H T S
K E Y V E H I C L E S
Customers continue to favor high
series Super Duty pickups. Last
month, average transaction pricing
for Super Duty moved above
$55,000 per truck – a $5,500
increase. This is $7,000 more than
the average transaction pricing of
the luxury segment, at $48,000.
Ford F-Series Super Duty
2018 Ford F-150
2018 Ford Explorer
2018 Lincoln Navigator
Explorer retail sales rose 6.1 percent
last month. We’re seeing continued
growth, particularly in the larger east
coast markets, with Boston sales
increasing 10 percent, Philadelphia
up 21 percent and a gain of 18
percent in the country’s largest SUV
market – the New York area.
Our all-new Lincoln Navigator
arrives in dealerships later this
year. Current orders are showing
strong demand for our highest
series Navigator, with more than 75
percent comprised of Black Label
and Reserve – the two highest trim
levels in the Lincoln lineup.
For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.
www.twitter.com/Ford
Our new 2018 F-150 just went on
sale. Order banks are showing 54
percent of customers requesting
Lariat, King Ranch, Platinum and
Limited series trucks, with 88
percent in SuperCrew and almost 60
percent equipped with our 3.5-liter
EcoBoost® V6.
A U G U S T 2 0 17 I N V E N T O R Y / F L E E T R E S U LT S
August 2017 Sales
C O N TA C T
Erich Merkle
313.806.4562
emerkle2@ford.com
Fleet
Segment
Percent of
Total Sales YOY Change
Percent of
Total Sales YOY Change
Rental 2.1% (2.3) points 12.2% (0.7) points
Commercial 12.8% 1.7 points 12.0% (0.6) points
Government 6.9% 1.0 points 6.3% (0.2) points
Total Fleet 21.8% 0.4 points 30.6% (1.5) points
Gross Stock
(incl. in-transit)
Units at
Month-End Days' Supply
Units at
Month-End Days' Supply
Units at
Month-End Days' Supply
Cars 150,309 85 151,945 79 153,204 76
SUVs 183,080 75 174,801 61 179,729 63
Trucks 297,412 83 290,078 90 307,034 90
Total 630,801 81 616,824 77 639,967 78
Dealer Stock
(on ground)
Units at
Month-End Days' Supply
Units at
Month-End Days' Supply
Units at
Month-End Days' Supply
Cars 125,340 71 126,429 65 122,938 61
SUVs 149,048 61 147,876 52 148,164 52
Trucks 244,166 68 257,025 79 264,016 78
Total 518,554 67 531,330 66 535,118 65
August 2017 July 2017 August 2016
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AUGUST 2017
August 2017 August CYTD
August 2017 July 2017 August 2016