-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, A0a1j7TM22hezdErdjJ/6GOQv7EgiysCB9tJ3xenh2aMT8lwzsh/NACfMKJEfKPG 6vi1Asq2IdPPoCIY+YsT8w== 0000037996-07-000012.txt : 20070501 0000037996-07-000012.hdr.sgml : 20070501 20070501150807 ACCESSION NUMBER: 0000037996-07-000012 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 3 CONFORMED PERIOD OF REPORT: 20070501 ITEM INFORMATION: Other Events ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20070501 DATE AS OF CHANGE: 20070501 FILER: COMPANY DATA: COMPANY CONFORMED NAME: FORD MOTOR CO CENTRAL INDEX KEY: 0000037996 STANDARD INDUSTRIAL CLASSIFICATION: MOTOR VEHICLES & PASSENGER CAR BODIES [3711] IRS NUMBER: 380549190 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 001-03950 FILM NUMBER: 07805523 BUSINESS ADDRESS: STREET 1: ONE AMERICAN ROAD CITY: DEARBORN STATE: MI ZIP: 48126 BUSINESS PHONE: 3133223000 MAIL ADDRESS: STREET 1: ONE AMERICAN RD CITY: DEARBORN STATE: MI ZIP: 48126 8-K 1 cover8k050107.htm FMC FORM 8-K 05/01/2007 FMC Form 8-K 05/01/2007

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D. C. 20549




FORM 8-K


CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934


Date of Report: May 1, 2007
(Date of earliest event reported)


FORD MOTOR COMPANY
(Exact name of registrant as specified in its charter)


Delaware
(State or other jurisdiction of incorporation)



1-3950
38-0549190
(Commission File Number)
(IRS Employer Identification No.)
   
One American Road, Dearborn, Michigan
48126
(Address of principal executive offices)
(Zip Code)



Registrant's telephone number, including area code 313-322-3000


Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:


[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 140.14a-12)
[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))




 
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Item 8.01. Other Events.

Our news release dated May 1, 2007 concerning U.S. retail sales of Ford vehicles in April 2007, filed as Exhibit 99 to this report, is incorporated by reference herein.


Item 9.01. Financial Statements and Exhibits.


EXHIBITS



Designation
Description
Method of Filing
     
Exhibit 99
News Release dated
Filed with this Report
 
May 1, 2007
 









SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

   
FORD MOTOR COMPANY
   
(Registrant)
     
Date: May 1, 2007
By:
/s/Kathryn S. Lamping
   
Kathryn S. Lamping
   
Assistant Secretary





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EXHIBIT INDEX



Designation
Description
   
Exhibit 99
News Release dated May 1, 2007

EX-99 2 ex99.htm EXHIBIT 99 Exhibit 99
 

NEWS

Contact:
           
             
             

IMMEDIATE RELEASE

 
 
·  Ford Motor Company’s U.S. sales in April were 228,623, down 13 percent from a year ago.
·  New crossovers help Ford increase its share in the industry’s fastest-growing category.
·  Sales of the Ford Edge crossover were 9,134, and Lincoln MKX sales were 2,901.
·  Land Rover sales rose 13 percent, as all-new LR2 debuts.
 
 

“With April behind us, we remain focused on getting the word out about the strength of our new products, and our marketing offensive is moving into high gear,” said Mark Fields, Ford's President of The Americas. “Customers are responding very positively to our new ‘Ford Challenge’ ads that pit Ford vehicles against the best of the competition, so we’re accelerating our plans.”

Today, Ford begins airing two new F-Series truck ads starring Mike Rowe, creator and star of the Discovery Channel’s hit show “Dirty Jobs.” The ads demonstrate the clear advantages of Ford Tough trucks in safety, strength and capability.
 
Ford’s internal data show that the Ford Challenge campaign has generated a strong response in product favorability, purchase consideration and sales. Following the start of the successful “Fusion Challenge” ads in January, the Ford Fusion posted double-digit sales increases throughout the first quarter.
 
 

Go to http://media.ford.com for news releases and high-resolution photographs.
 

 
Strong Crossover Growth Continues
Although April sales for most products were lower than a year ago, new crossover utilities helped Ford increase its share of the industry’s fastest growing category. Ford Edge sales were 9,134, and Lincoln MKX sales were 2,901. In addition, Land Rover introduced its first crossover utility, the LR2, and first month sales were 1,302. Total Ford Motor Company crossover sales were 28 percent higher than a year ago during April.

“The success of our newest products - Ford Fusion, Edge, Lincoln MKX, Ford Super Duty and Ford Expedition - gives us encouragement that we’re creating the products our customers really want, and we’re beginning to stabilize our retail market share,” Fields said.

“Three years ago, 70 percent of new Ford Motor Company vehicles sold in the U.S. were trucks and traditional SUVs. Today, the balance is nearly 50 percent cars and crossovers, and 50 percent trucks and SUVs,” Fields explained. “We will continue to introduce new crossovers and even more small cars in the U.S., as they represent the consumer growth segments going forward.”

###
 
 
 
 
 
 
 
 
 
 
Go to http://media.ford.com for news releases and high-resolution photographs.
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