Exhibit 23




            Consent of Independent Registered Public Accounting Firm



Ford Motor Company
One American Road
Dearborn, Michigan



Re:     Ford Motor Company Registration Statement

        Nos. 33-64607, 33-54735, 33-54275, 33-50194, 33-36061, 33-14951,
        2-95020, 333-28181, 333-49545, 333-58695, 333-47443, 333-86127,
        333-37396, 333-38580, 333-40258, 333-61882, 333-72476, 333-101293 and
        333-115339

We hereby consent to the incorporation by reference in the above Registration
Statements on Form S-8 of Ford Motor Company of our report dated June 16, 2004
relating to the financial statements of the Ford Motor Company Savings and Stock
Investment Plan for Salaried Employees at December 30, 2003 and 2002 and for the
year ended December 30, 2003, which appears in this Form 11-K.



/s/PricewaterhouseCoopers LLP

Detroit, Michigan
June 16, 2004