-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, VlGRUvDgJpJt//T8sl/41hug4xpKGhjS2zpt1IkhGD3ri0lvHf3bS9PXsobyHjd4 53birYh+iirwriW78eo6Ug== 0000037996-04-000035.txt : 20040302 0000037996-04-000035.hdr.sgml : 20040302 20040302154603 ACCESSION NUMBER: 0000037996-04-000035 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20040302 ITEM INFORMATION: Other events ITEM INFORMATION: Financial statements and exhibits FILED AS OF DATE: 20040302 FILER: COMPANY DATA: COMPANY CONFORMED NAME: FORD MOTOR CO CENTRAL INDEX KEY: 0000037996 STANDARD INDUSTRIAL CLASSIFICATION: MOTOR VEHICLES & PASSENGER CAR BODIES [3711] IRS NUMBER: 380549190 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 001-03950 FILM NUMBER: 04642764 BUSINESS ADDRESS: STREET 1: ONE AMERICAN ROAD CITY: DEARBORN STATE: MI ZIP: 48126 BUSINESS PHONE: 3133223000 MAIL ADDRESS: STREET 1: ONE AMERICAN RD CITY: DEARBORN STATE: MI ZIP: 48126 8-K 1 e030204cover.txt SECURITIES AND EXCHANGE COMMISSION Washington, D. C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report March 2, 2004 ------------- (Date of earliest event reported) FORD MOTOR COMPANY ------------------ (Exact name of registrant as specified in its charter) Delaware -------- (State or other jurisdiction of incorporation) 1-3950 38-0549190 ------ ---------- (Commission File Number) (IRS Employer Identification No.) One American Road, Dearborn, Michigan 48126 ------------------------------------- ----- (Address of principal executive offices) (Zip Code) Registrant's telephone number, including area code 313-322-3000 ------------ -2- Item 5. Other Events. - --------------------- Our news release dated March 2, 2004 concerning U.S. retail sales of Ford vehicles in February 2004, filed as Exhibit 20 to this report, is incorporated by reference herein. Item 7. Financial Statements, Pro Forma Financial Information and Exhibits. - --------------------------------------------------------------------------- EXHIBITS -------- Designation Description Method of Filing - ----------- ----------- ---------------- Exhibit 20 News Release dated March 2, 2004 Filed with this Report SIGNATURE --------- Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized on the date indicated. FORD MOTOR COMPANY ----------------------------------- (Registrant) Date: March 2, 2004 By: /s/Kathryn S. Lamping ----------------------- Kathryn S. Lamping Assistant Secretary -3- EXHIBIT INDEX ------------- Designation Description - ----------- ----------- Exhibit 20 News Release dated March 2, 2004 EX-20 3 e030204ex20.txt Ford NEWS Contact: George Pipas 313-323-9216 gpipas@ford.com Go to http://media.ford.com for news releases and high-resolution photographs. IMMEDIATE RELEASE - ----------------- FORD'S F-SERIES TRUCK POSTS ANOTHER DOUBLE-DIGIT SALES HIKE; FEBRUARY MAKES SIX MONTHS IN A ROW - -------------------------------------------------------------------------------- o F-Series' February sales were 66,986 - up 13 percent compared with a year ago. o Sport utility sales totaled 68,450, up 7 percent and a February record. o Lincoln, Mercury, Volvo, and Land Rover report higher sales than a year ago. o Ford's overall February sales were down 2 percent on 11 percent fewer fleet deliveries; retail sales up 1 percent. o Ford announces second quarter North American production plans. - -------------------------------------------------------------------------------- DEARBORN, Mich., March. 2 - Ford's F-Series truck did it again: America's perennial best-selling vehicle posted February sales of 66,986, up 13 percent compared with a year ago. February was the sixth month in a row F-Series achieved a double-digit sales increase - a streak coinciding with the introduction of the all-new F-150. "F-Series continues to give us a big lift," said Jim O'Connor, Ford group vice president, North America Marketing, Sales and Service. "Future sales success is buoyed by the fact that intentions to purchase an F-Series truck are at the highest level in over a decade." Overall, U.S. customers purchased or leased 261,694 cars and trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and Land Rover dealers in February, down 2 percent compared with a year ago. Sales of trucks (pickups, sport utilities, and vans) were 175,884, up 4 percent. Sales of passenger cars were 85,810, down 14 percent. Overall, sales to individual retail customers were up 1 percent, while sales to fleet customers were down 11 percent, reflecting the company's decision to reduce sales to daily rental customers. "We're committed to pursuing a product and marketing strategy that will result in stronger retail sales performance," said O'Connor. "Our decision to pull back sales from the daily rental channel adversely affects year-to-year comparisons, but we believe it is the right long-term decision." Sales of sport utility vehicles were 7 percent higher than a year ago. February sales totaled 68,450 - a new record for the month. Sales for Ford Escape, including the first of the redesigned models, were a record 14,485, up 24 percent. Mercury Mountaineer sales were up 37 percent. Mercury sales advanced 9 percent and Lincoln sales increased 6 percent as higher retail sales offset double-digit declines in fleet deliveries. Volvo dealers reported higher sales for the sixteenth month in a row riding the wave created by the award-winning XC90 sport utility and the first of the all-new S40 sedans. The official introduction month for the S40 is March. Land Rover sales were 2 percent higher than a year ago on the strength of record Range Rover sales and the redesigned Freelander. North American Production - ------------------------- The company plans to build 955,000 vehicles in its North American assembly plants in the second quarter 2004, including 700,000 trucks (up 15,000 units from second quarter 2003) and 255,000 cars (down 68,000 units from a year ago). The increase in truck production primarily reflects higher F-Series production. The decrease in car production primarily reflects the changeovers at Chicago and Dearborn as the company readies for the production launch of the Ford Five Hundred, Mercury Montego, Ford Freestyle and Ford Mustang. The company plans to build 1,015,000 vehicles in the first quarter of 2004 (305,000 cars and 710,000 trucks). This represents a 15,000-unit reduction from the previously announced plan. The reduction reflects actions already taken to adjust minivan inventories. ### -----END PRIVACY-ENHANCED MESSAGE-----