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                                                                Exhibit 99.2

                                                       FOR IMMEDIATE RELEASE
                                                       ---------------------
                                                     Contact:  John P. David
                                                             Thorp & Company
                                                              (305) 446-2700

                                                             Michael Weinman
                                                               Teleflora LLC
                                                              (310) 966-3504

                    Gerald Stevens Completes Sale of Florafax

         FORT LAUDERDALE, Fla., July 10, 2001 - Gerald Stevens Inc. (OTC BB:
GIFTE) today announced that it completed the sale of Florafax, its wire service
business unit to Teleflora LLC for $10.71 million in cash and the assumption of
certain liabilities. The sale was approved at a hearing yesterday before the
U.S. Bankruptcy Court in Miami.

         At the hearing, Teleflora LLC submitted the highest and best offer for
the business. In connection with the sale, Gerald Stevens paid a termination fee
to Equity Resource Partners. As previously announced, Equity Resource Partners
had entered into contract to purchase Florafax. The contract was subject to
higher and better offers and approval by the U.S. Bankruptcy Court.

About Gerald Stevens

         Gerald Stevens Inc. is the largest specialty retailer and marketer of
floral products in the United States. The company operates a network of
approximately 300 floral specialty retail stores; an Internet business that
handles retail orders 24 hours a day, seven days a week; and National Flora, a
leading national floral marketing company with premium-placed advertisements in
Yellow Page directories. Gerald Stevens also owns its own import and sourcing
operation in Miami.

         THIS ANNOUNCEMENT CONTAINS "FORWARD-LOOKING" INFORMATION. FUTURE
RESULTS MAY DIFFER FROM THOSE DISCUSSED IN THIS ANNOUNCEMENT. SOME OF THE
FACTORS THAT COULD CAUSE SUCH DIFFERENCES CAN BE FOUND UNDER THE HEADINGS
"FORWARD-LOOKING STATEMENTS" AND "RISK FACTORS" IN OUR ANNUAL REPORT ON FORM
10-K FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON NOVEMBER 29, 2000, AND
OUR QUARTERLY REPORT ON FORM 10-Q FILED ON JANUARY 16, 2001.