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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 FTTHNNBc6AcQMkHe3GcFwfYhiCA0AuDHip2NfnyA7hSzrzD/NWSl5J5LZnqO6W2T
 sxUryfn9QDXbxkTjrgHrNQ==

<SEC-DOCUMENT>0001261754-03-000002.txt : 20030902
<SEC-HEADER>0001261754-03-000002.hdr.sgml : 20030901
<ACCEPTANCE-DATETIME>20030902163039
ACCESSION NUMBER:		0001261754-03-000002
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20030821
FILED AS OF DATE:		20030902

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			FINANCIAL INDUSTRIES CORP
		CENTRAL INDEX KEY:			0000035733
		STANDARD INDUSTRIAL CLASSIFICATION:	LIFE INSURANCE [6311]
		IRS NUMBER:				742126975
		STATE OF INCORPORATION:			TX
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		LEGAL DEPARTMENT
		STREET 2:		6500 RIVER PLACE BLVD., BUILDING ONE
		CITY:			AUSTIN
		STATE:			TX
		ZIP:			78730
		BUSINESS PHONE:		512 404-5000

	MAIL ADDRESS:	
		STREET 1:		6500 RIVER PLACE BLVD., BUILDING ONE
		STREET 2:		LEGAL DEPARTMENT
		CITY:			AUSTIN
		STATE:			TX
		ZIP:			78730

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	GOLDEN UNITED INVESTMENT CO STOCK PLAN
		DATE OF NAME CHANGE:	19731128

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ILEX CORP
		DATE OF NAME CHANGE:	19730801

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	GOLDEN UNITED INVESTMENT CO
		DATE OF NAME CHANGE:	19730801

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			LONG R KEITH
		CENTRAL INDEX KEY:			0001261754

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-04690
		FILM NUMBER:		03876646

	BUSINESS ADDRESS:	
		STREET 1:		400 ROYAL PALM WAY
		STREET 2:		STE 212
		CITY:			PALM BEACH
		STATE:			FL
		ZIP:			33480
		BUSINESS PHONE:		5618324110

	MAIL ADDRESS:	
		STREET 1:		12444 RIDGE RD
		CITY:			N PALM BEACH
		STATE:			FL
		ZIP:			33408
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>fic_form3longex.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<!-- - EDGAR Ease Plus 1.0                                   07/25/03  TT    -->
<ownershipDocument>
    <schemaVersion>X0201</schemaVersion>

    <documentType>3</documentType>
   <periodOfReport>2003-08-21</periodOfReport>
    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000035733</issuerCik>
        <issuerName>FINANCIAL INDUSTRIES CORP</issuerName>
        <issuerTradingSymbol>FNIN</issuerTradingSymbol>
   </issuer>
   <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001261754</rptOwnerCik>
            <rptOwnerName>LONG R KEITH</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>400 ROYAL PALM WAY</rptOwnerStreet1>
            <rptOwnerStreet2>STE 212</rptOwnerStreet2>
            <rptOwnerCity>PALM BEACH</rptOwnerCity>
            <rptOwnerState>FL</rptOwnerState>
            <rptOwnerZipCode>33480</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
            <reportingOwnerRelationship>
         <isDirector>1</isDirector>
         <isOfficer>0</isOfficer>
         <isTenPercentOwner>0</isTenPercentOwner>
         <isOther>0</isOther>
      </reportingOwnerRelationship>
   </reportingOwner>
 <nonDerivativeTable>
   <nonDerivativeHolding>
      <securityTitle>
         <value>Common Stock</value>
      </securityTitle>
      <postTransactionAmounts>
         <sharesOwnedFollowingTransaction>
           <value>232741</value>
            <footnoteId id="F1"/>
         </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
         <directOrIndirectOwnership>
            <value>I</value>
         </directOrIndirectOwnership>
         <natureOfOwnership>
            <value>By Otter Creek International, Ltd Corporation</value>
            <footnoteId id="F1"/>
         </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeHolding>
   <nonDerivativeHolding>
      <securityTitle>
         <value>Common Stock</value>
      </securityTitle>
      <postTransactionAmounts>
         <sharesOwnedFollowingTransaction>
           <value>50162</value>
            <footnoteId id="F1"/>
         </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
         <directOrIndirectOwnership>
            <value>I</value>
         </directOrIndirectOwnership>
         <natureOfOwnership>
            <value>By HHMI, LLC Limited Liability Company</value>
            <footnoteId id="F1"/>
         </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeHolding>
   <nonDerivativeHolding>
      <securityTitle>
         <value>Common Stock</value>
      </securityTitle>
      <postTransactionAmounts>
         <sharesOwnedFollowingTransaction>
           <value>136778</value>
            <footnoteId id="F1"/>
         </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
         <directOrIndirectOwnership>
            <value>I</value>
         </directOrIndirectOwnership>
         <natureOfOwnership>
            <value>By Otter Creek Partners I, LP Partnership</value>
            <footnoteId id="F1"/>
         </natureOfOwnership>
      </ownershipNature>
   </nonDerivativeHolding>
 </nonDerivativeTable>
   <footnotes>
      <footnote id="F1"> Mr. Long is the president and controlling shareholder of Otter Creek Management Inc. Otter Creek Management Inc. is an investment advisory firm that manages the following investment funds: Otter Creek Partners I, L.P., a limited partnership (of which Otter Creek Management Inc. serves as general partner); Otter Creek International, Ltd., an investment corporation; and HHMI XIII LLC, a limited liability company. The reporting person disclaims beneficial ownership of the reported securities except to the extent of his pecuniary interest therein and this report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for purposes of Section 16 or for any other purpose.</footnote>
   </footnotes>
   <ownerSignature>
      <signatureName>R. Keith Long</signatureName>
      <signatureDate>2003-09-02</signatureDate>
   </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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