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                                                                    EXHIBIT 23.1

                       CONSENT OF INDEPENDENT ACCOUNTANTS


We hereby consent to the incorporation by reference in this Registration
Statement on Form S-4 of Financial Industries Corporation of our report dated
March 27, 2000 relating to the financial statements and financial statement
schedules, which appear in Financial Industries Corporation's Annual Report on
Form 10-K for the year ended December 31, 1999. We also consent to the reference
to us under the heading "Experts" in such Registration Statement.


PricewaterhouseCoopers LLP

/s/ PRICEWATERHOUSECOOPERS LLP


Dallas, Texas
March 12, 2001