8-K

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549



                                    FORM 8-K

                 CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d)

                     OF THE SECURITIES EXCHANGE ACT OF 1934




         Date of report (date of earliest event reported): March 5, 2004



                        FINANCIAL INDUSTRIES CORPORATION
               (Exact name of Registrant as specified in charter)




            Texas                    0-4690                      74-2126975
(State or other jurisdiction  (Commission file number)       (I.R.S. employer
 of incorporation)                                           identification no.)





                      6500 River Place Blvd., Building One
                               Austin, Texas 78730
                    (Address of principal executive offices)

       Registrant's telephone number, including area code: (512) 404-5000



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Item 5 - Other Events and Regulation FD Disclosure.

     (i)  The Board of Directors of Financial Industries Corporation ("FIC") has
          appointed Vincent L. Kasch as Chief Financial Officer.  Mr. Kasch will
          succeed  George  Wise as CFO.  Mr.  Wise,  who has served as CFO since
          November 2002, is expected to leave FIC at the end of March.

          Prior to joining FIC,  Mr.  Kasch was Senior Vice  President-Financial
          Services for Texas Mutual  Insurance  Company,  from  February 2002 to
          March 2004.  From January 1991 to January 2002, he was associated with
          National  Western  Life  Insurance  Company,  where he  served as Vice
          President-Controller  and  Assistant  Treasurer  from  August  1992 to
          January  2002.  From August 1985 to January 1991, he served in various
          capacities with KPMG Peat Marwick, where he held the position of Audit
          Manager at the time that he left to join National  Western  Life.  Mr.
          Kasch received a B.B.A. in Accounting from Texas A&M University. He is
          a Certified Public Accountant

          In  connection  with the  appointment  Mr.  Kasch  received  long-term
          incentives in the form of a grant of options to purchase 20,000 shares
          of FIC common  stock at an  exercise  price  equal to the fair  market
          value on the effective  date of his  appointment.  The option grant is
          subject to the approval of the shareholders of FIC.

     (ii) FIC also announced that it has terminated the employment of William P.
          Tedrow.  Mr.  Tedrow  had  served as a Vice  President  of FIC and FIC
          Financial  Services,  Inc., a subsidiary of FIC,  since June 2003. The
          Company believes that it has no further obligations to Mr. Tedrow with
          respect to either  compensation  or stock options that were granted to
          him in connection with his employment.


Item 7.  Financial Statements and Exhibits

     (c)  Exhibits


         Exhibit 99.1  Press release dated  March 10,  2004, issued by Financial
         Industries Corporation



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                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.



                                        FINANCIAL INDUSTRIES CORPORATION



Date: March 10, 2004                    By:   /s/ J. Bruce Boisture
                                            __________________________________
                                            President and
                                            Chief Executive Officer






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EX-99

FOR IMMEDIATE RELEASE
March 10, 2004

FOR MORE INFORMATION CONTACT
Theodore A. Fleron
512-404-5040

                   FINANCIAL INDUSTRIES CORPORATION ANNOUNCES
           APPOINTMENT OF VINCENT L. KASCH AS CHIEF FINANCIAL OFFICER

AUSTIN,  Texas --  (BUSINESS  WIRE) - March  10,  2004 --  Financial  Industries
Corporation  ("FIC") today  announced  that its Board of Directors has appointed
Vincent L. Kasch as Chief Financial Officer.  Mr. Kasch will succeed George Wise
as CFO.  Mr. Wise,  who has served as CFO since  November  2002,  is expected to
leave FIC at the end of March.

Prior to joining FIC, Mr. Kasch was Senior Vice President-Financial Services for
Texas Mutual Insurance  Company,  from February 2002 to March 2004. From January
1991 to January 2002, he was  associated  with National  Western Life  Insurance
Company,  where he served as Vice  President-Controller  and Assistant Treasurer
from August 1992 to January 2002. From August 1985 to January 1991, he served in
various  capacities with KPMG Peat Marwick,  where he held the position of Audit
Manager  at the time  that he left to join  National  Western  Life.  Mr.  Kasch
received a B.B.A.  in Accounting  from Texas A&M  University.  He is a Certified
Public Accountant

FIC also  announced  that it has terminated the employment of William P. Tedrow.
Mr.  Tedrow had served as a Vice  President of FIC and FIC  Financial  Services,
Inc., a subsidiary of FIC, since June 2003. The Company  believes that it has no
further  obligations to Mr. Tedrow with respect to either  compensation or stock
options that were granted to him in connection with his employment.

The  information in this release  relating to the Company's  operations,  future
business   developments,   and  contingencies   and   uncertainties   constitute
forward-looking statements under the Private Securities Litigation Reform Act of
1995.

Financial Industries Corporation, through its various subsidiaries,  markets and
underwrites individual life insurance and annuity products. The Company's Nasdaq
symbol is FNIN. For more  information on FIC, go to  http://www.ficgroup.com  on
the Internet.