FORM 10-C

                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

Report by issuer of securities quoted on The Nasdaq Stock Market, filed pursuant
to Section 13 or 15(d) of the Securities Exchange Act of 1934 and Rule 13a-17 or
15d-17 thereunder.

EXACT NAME OF ISSUER AS SPECIFIED IN CHARTER:  Pure World, Inc.

ADDRESS OF PRINCIPAL EXECUTIVE OFFICES:  376 Main Street, P. O. Box 74
                                         Bedminster, New Jersey 07921

ISSUER'S TELEPHONE NUMBER (INCLUDING AREA CODE):  (908) 234-9220


I.       CHANGE IN NUMBER OF SHARES OUTSTANDING
Indicate any change (increase or decrease) of five percent or more in the number
of shares outstanding:

1.       Title of security:  ____________________________________________

2.       Number of shares outstanding before the change:  _______________

3.       Number of shares outstanding after the change:  ________________

4.       Effective date of change:  _____________________________________

5.       Method of change:  _____________________________________________

Specify method (such as merger, acquisition,  exchange, distribution, stock
split, reverse split, acquisition of stock for treasury, etc.):
_________________________________________________________________________

Give brief description of transaction:  _________________________________

II.      CHANGE IN NAME OF ISSUER

1.       Name prior to change: AMERICAN HOLDINGS, INC.

2.       Name after change:  PURE WORLD, INC.

3.       Effective date of charter amendment changing name:    09/27/95

4.       Date of shareholder approval of change, if required:  09/27/95



September 27, 1995           /s/ John W. Galuchie, Jr., Executive Vice President
________________________________________________________________________________
Date                         Officer's signature and title