CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in this  Registration  Statement of
Pure World,  Inc. on Form S-8 of our report dated March 19,  2004,  appearing in
the Annual Report on Form 10-KSB of Pure World, Inc. for the year ended December
31,  2003  and to  the  reference  to us  under  the  heading  "Experts"  in the
Prospectus, which is part of this Registration Statement.


//DELOITTE & TOUCHE LLP//


Parsippany, New Jersey
July 16, 2004