Exhibit 99.1


                              N E W S R E L E A S E




January 29, 2004                                     Direct Inquiries To:
                                                     Paul O. Koether, Chairman
                                                     (908) 234-9220


        PURE WORLD ANNOUNCES PATENT ISSUED FOR NEW STERILIZATION PROCESS
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            OFFERING AN ALTERNATIVE TO IRRADIATION AND ETO TREATMENT
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     BEDMINSTER,  NEW JERSEY - PURE WORLD, INC.,  (PURW-NASDAQ) ("Pure World" or
the  "Company")  today  announced  issuance  by the  United  States  Patent  and
Trademark  Office  of  the  patent,  number  6,682,697,  entitled  "Process  for
sterilization and disinfecting of agriculture and botanic products."

     Paul O. Koether, Pure World's Chairman,  stated, "This unique sterilization
technology  eliminates  micro  contaminants  from herbal  powders using a unique
oxidation methodology while preserving the integrity of the powder without using
irradiation or Ethylene oxide (ETO) treatment. Our technology is environmentally
friendly, cost effective and currently in use at our manufacturing facility."

     Pure World is a leading  manufacturer of botanical  products and a renowned
product and process innovator in the supplement industry. Koether further stated
that the Company is very  excited  about the  issuance of this  patent.  "We are
proud of another significant  breakthrough by the highly-skilled,  dedicated and
motivated R&D staff at Pure World. We salute their achievement in producing this
patented process."

     Pure World has 7,513,566 shares of common stock outstanding.










     This release  contains  forward-looking  statements which may involve known
and unknown  risks,  uncertainties  and other  factors that may cause the actual
results and  performance  in the future of the  sterilization  technology  to be
materially  different  from  any  results  or  performance  suggested  by  these
statements.  Currently,  it is not possible to predict whether the sterilization
technology will be commercially  accepted.  Pure World cautions investors not to
place  undue  reliance  on  forward-looking  statements,  which  speak  only  to
management's expectations on this date.