Goodwill

12 Months Ended

Dec. 31, 2012

Goodwill

8.GOODWILL

Business combinations entered into by the Bancorp typically include the acquisition of goodwill. Acquisition activity includes acquisitions in the respective period, in addition to purchase accounting adjustments related to previous acquisitions. During the fourth quarter of 2008, the Bancorp determined that the Commercial Banking and Consumer Lending segments' goodwill carrying amounts exceeded their associated implied fair values by $750 million and $215million, respectively. The resulting $965 million goodwill impairment charge was recorded in the fourth quarter of 2008 and represents the total amount of accumulated impairment losses as of December 31, 2012.

Changes in the net carrying amount of goodwill, by reporting unit, for the years ended December 31, 2012 and 2011 were as follows:
		Commercial	Branch	Consumer	Investment
($ in millions)		Banking	Banking	Lending	Advisors	Total
Net carrying value as of December 31, 2010	$	613	1,656	-	148	2,417
Acquisition activity		-	-	-	-	-
Net carrying value as of December 31, 2011	$	613	1,656	-	148	2,417
Acquisition activity		-	(1)	-	-	(1)
Net carrying value as of December 31, 2012	$	613	1,655	-	148	2,416

The Bancorp completed its annual goodwill impairment test as of September 30, 2012 and the estimated fair values of the Commercial Banking, Branch Banking and Investment Advisors segments substantially exceeded their carrying values, including goodwill.