XML 106 R15.htm IDEA: XBRL DOCUMENT v2.4.0.6
Goodwill
9 Months Ended
Sep. 30, 2012
Goodwill Disclosure [Text Block]

7. Goodwill

Business combinations entered into by the Bancorp typically include the acquisition of goodwill. Acquisition activity includes acquisitions in the respective period, in addition to purchase accounting adjustments related to previous acquisitions. During the fourth quarter of 2008, the Bancorp determined that the Commercial Banking and Consumer Lending segments' goodwill carrying amounts exceeded their associated implied fair values by $750 million and $215 million, respectively. The resulting $965 million goodwill impairment charge was recorded in the fourth quarter of 2008 and represents the total amount of accumulated impairment losses as of September 30, 2012.

Changes in the net carrying amount of goodwill, by reporting unit, for the nine months ended September 30, 2012 and 2011 were as follows:
       
  CommercialBranchConsumerInvestment 
($ in millions) BankingBankingLendingAdvisorsTotal
Net carrying value as of December 31, 2011$6131,656 - 1482,417
Acquisition activity -- - - -
Net carrying value as of September 30, 2012$6131,656 - 1482,417
       
Net carrying value as of December 31, 2010 6131,656 - 1482,417
Acquisition activity  - - - - -
Net carrying value as of September 30, 2011$6131,656 - 1482,417
       

The Bancorp evaluates goodwill at the business segment level for impairment as the Bancorp's segments have been determined to be reporting units under U.S. GAAP. The Bancorp conducts its evaluation of goodwill impairment as of September 30th each year, and more frequently if events or circumstances indicate that there may be impairment. The Bancorp completed its annual goodwill impairment test as of September 30, 2012 and the estimated fair values of the Commercial Banking, Branch Banking and Investment Advisors segments substantially exceeded their carrying values, including goodwill.