Goodwill (Tables)

9 Months Ended

Sep. 30, 2011

Changes in the Net Carrying Amount of Goodwill by Reporting Segment

Changes in the net carrying amount of goodwill, by reporting unit, for the nine months ended September 30, 2011 and 2010 were as follows:

		Commercial	Branch	Consumer	Investment
($ in millions)		Banking	Banking	Lending	Advisors	Total
Net carrying value as of December 31, 2010:	$	613	1,656	-	148	2,417
Acquisition activity		-	-	-	-	-
Net carrying value as of September 30, 2011:	$	613	1,656	-	148	2,417

Net carrying value as of December 31, 2009:	$	613	1,656	-	148	2,417
Acquisition activity		0	0	-	-	0
Net carrying value as of September 30, 2010:	$	613	1,656	-	148	2,417

	Discount Rate
Commercial Banking	16.9	%
Branch Banking	15.9	%
Investment Advisors	18.7	%

Schedule of Goodwill Acquisition and Disposition

The discount rates used to develop the estimated fair value of the reporting units were as follows

- Definition

Tabular disclosure of goodwill by reportable segment and in total. Disclosure details may include, but are not limited to, the carrying amount of goodwill, goodwill acquired during the year, goodwill impairment losses recognized, goodwill written-off due to the sale of a business unit, goodwill not yet allocated, and any other changes to goodwill.

+ References+ Details