EX-99.1 2 dex991.htm FIFTH THIRD BANCORP PRESENTATIONS Fifth Third Bancorp Presentations
Fifth Third Bank | All Rights Reserved
Investor Update
August 2007
Exhibit 99.1


Fifth Third Bank | All Rights Reserved
Strategic Overview
August 2007
Kevin Kabat, President, Chief Executive Officer
2


3
Fifth Third Bank | All Rights Reserved
Fifth Third profile
$101 billion assets (#13)
$20 billion market cap* (#12)
1,167 banking centers
2,132 ATMs
18 affiliates in 10 states
$1.5 billion operating income
#
* as of 8/22/07.
#
2Q07 annualized.


4
Fifth Third Bank | All Rights Reserved
Historical
context
Strong sales culture
Loan, deposit growth > industry
Affiliate/entrepreneurial drive
Strong expense management
Low 50s efficiency ratio
Average service/customer satisfaction
“Sold through”
attrition (e.g., DDA high-teens)
Internal orientation
Retain and leverage historical strengths while capturing
incremental growth opportunities


5
Fifth Third Bank | All Rights Reserved
Strategic focus: 2007–2009
Strategic focus: 2007–2009
Deliver growth in excess of industry
Enhance the customer experience
Increase employee engagement
Institutionalize enterprise operational excellence
Banking
Banking
Processing
Processing
Investments
Investments
Employee
Engagement
Customer
Experience
Operational
Excellence
Fifth Third
Bank


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Fifth Third Bank | All Rights Reserved
Growth opportunities
Areas of evident success
De novo –
accelerate new branch openings
Credit card –
increase cardholder acquisition
Healthcare –
enhance product offerings, specialized channel
Works in progress
Middle market expansion –
expand products, services, and
sales
Commercial underserved markets –
targeted markets for
deployment of additional bankers and teams
Small business banking –
leverage existing distribution
channels
Deferred
Commercial new markets (LPOs) –
targeted markets for
deployment of additional bankers and teams


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Fifth Third Bank | All Rights Reserved
De novo activities
De novo statistics
Mature* deposits
$40MM
Mature* loans
$13MM
Expected IRR
20%+
Breakeven
20 months
Cumulative breakeven
36 months
Opened 55 total new branches in
the past 12 months
Continue to invest in high
opportunity markets
Site selection focuses on market
potential, predictive modeling and
IRR optimization
De novo activity has been, and will
continue to be, of significant
economic value to Fifth Third
2007-
2009 planned builds
47%
28%
7%
18%
Florida
Chicago
Other
Tennessee
* Six years


8
Fifth Third Bank | All Rights Reserved
EPP: Strong growth, high value business
0
50
100
150
200
250
300
Merchant
Card Interchange
FI/EFT
CAGR
12%
CAGR
30%
CAGR
16%
CAGR 17%


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Fifth Third Bank | All Rights Reserved
Credit cards: capturing our fair share
13th largest bank, 24th largest credit card issuer
We’ve underinvested in the credit card business relative to competitors
Significant opportunity in high risk-adjusted return business
Improve retail production by deploying sales technologies to enhance ease of
sale
Move from “ultra”
conservative underwriting to “conservative”
underwriting
(weighted average FICO from >740 to >720)
Optimize profitability of existing portfolio through modest investments in
marketing, analytics, and human capital
Goal: double assets, accounts, net income by 2009
Assets
Accounts
Net income
2006
2009
1,100
2,400
1.0
2.0
41
83
($ MMs)


10
Fifth Third Bank | All Rights Reserved
Reengineering retail sales management
Reduction of non-sales activities for sales employees in banking centers
Dedicated branch service personnel combined with improved back
office support to maximize sales effectiveness
Consistent sales management process
Performance expectations set for each role with incentive pay based
on sales and service
Individual productivity reporting
Scorecards available on all sales employees daily to highlight
strengths and identify focus areas
Consistent branded sales process
New tools, products, and marketing integrated with our new brand
promise across the footprint
Role clarity between sales and service


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Fifth Third Bank | All Rights Reserved
Retail Banking -
Branded Sales and Service Process
Launched January 2007
Consistent branded process –
Across all 18 Affiliates, with
scalability & transferability to support growth
Role clarity tied to sales & service execution
Removal of non-sales activities from financial centers
Sales management process tied to new brand promise
Individual productivity reporting and performance goals for
increased accountability, tied to incentive compensation
Greater accountability around service execution
Improved product strategy
Refreshed rewards & recognition program
Sales
Process
Sales
Management
Process


12
Fifth
Third
Bank
|
All
Rights
Reserved
Fifth Third: relative service performance
54%
29%
76%
74%
51%
58%
0%
20%
40%
60%
80%
100%
Overall
Satisfaction
Loyalty
Problem
Incidence
3Q05
2Q07
45%
55%
36%
46%
27%
21%
2007 Key Actions
Financial Center service optimization
initiative launched
Add KDI component to new incentive
compensation plan
Financial Center action planning in
place
Implementing a consistent process
and support tools for handling
customers problems at the Financial
Centers and Call Center
Creating a central escalation team to
manage problems that cannot be
resolved immediately
Source : Gallup Customer Surveys: 3Q05/2Q07
Percentages within bars =                                      
% of surveyed customers rating metric at target level
or experiencing a problem
Goal: 75
th
percentile


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Fifth Third Bank | All Rights Reserved
Copyright
©
2007
The
Gallup
Organization,
Princeton,
NJ.
All
rights
reserved.
14
59
54
24
32
17
0%
20%
40%
60%
80%
100%
Fifth Third Bank Overall 2005
Fifth Third Bank Overall 2007
Engaged
Not Engaged
Actively
Disengaged
1.41:1
2.29:1
Ratio of Engaged to
Actively Disengaged
* Source: Gallup Poll data of U.S. working population 18 years and older, accumulated during 2006
2.67:1
2007 Gallup Overall Database
2.00:1
U.S. Working Population*
Employee Engagement update
+33%
-
8%
-18%


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Fifth Third Bank | All Rights Reserved
Enterprise Operational Excellence
Improve operational efficiencies
Standardize, digitize and optimize core processes
Deploy technology to eliminate manual processes and improve quality
Reducing cycle times and errors is increasing customer satisfaction
Modernize servicing platforms and capabilities
Understand our customers, know our customer & know their issues
Call Center transformation to improve customer experiences
Provide seamless & consistent support between web, voice, ATM, etc.
Integrated product suites to help our customers be more effective
Remote Capture product suite
Virtual vault
National Lockbox
Healthcare EOB 835 suite


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Fifth Third Bank | All Rights Reserved
Fifth Third: building a better tomorrow
Balancing growth and profitability
Capitalizing on strengths and developing plans to address
areas of weakness
Communicating clearly with investors
Delivering on promises
Producing above-par performance and returns


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Fifth Third Bank | All Rights Reserved
Appendix
Segment results
Branch Banking
Consumer Lending


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Fifth Third Bank | All Rights Reserved
Branch Banking
Branch Banking
2007
2007
2006
2006
2005
Performance Summary
Second
First
Sequential
Second
YOY
Full
Full
(Dollars in millions)
Quarter
Quarter
% Change
Quarter
% Change
Year
Year
% Change
Income Statement Data
Net Interest Income (FTE)
$
370
      
359
      
3%
326
      
13%
$
1,290
  
1,251
   
3%
Non-interest Income
218
      
191
      
14%
197
      
11%
763
     
716
      
7%
   Total Revenue
588
      
550
      
7%
523
      
12%
2,053
  
1,967
   
4%
Provision for Credit Losses
39
        
22
        
77%
26
        
50%
101
     
91
        
11%
Non-interest Expense
291
      
281
      
4%
270
      
8%
1,072
  
1,030
   
4%
Income before Taxes
258
      
247
      
4%
227
      
14%
880
     
846
      
4%
Income Taxes
91
        
87
        
5%
80
        
14%
310
     
298
      
4%
   Segment Earnings
$
167
      
160
      
4%
147
      
14%
$
570
     
548
      
4%
Average Balance Sheet Data
Commercial loans
$
5,140
   
5,185
   
-1%
5,304
   
-3%
$
4,297
  
3,995
   
8%
Consumer loans
11,619
 
11,699
 
-1%
11,345
 
2%
11,391
10,687
 
7%
  Total loans
16,759
 
16,884
 
-1%
16,649
 
1%
15,688
14,682
 
7%
Transaction deposits
29,389
 
28,614
 
3%
28,594
 
3%
27,909
28,146
 
-1%
Core deposits
40,016
 
39,542
 
1%
38,914
 
3%
39,260
37,319
 
5%
Efficiency Ratio (FTE)
49.49%
51.09%
-3%
51.63%
-4%
52.22%
52.36%
0%
FTE Employees
9,136
   
9,223
   
-1%
8,896
   
3%
9,082
  
9,032
   
1%
•Revenue up 7% sequentially, up 12% year over year
•Net interest income up 3% sequentially and 13% over 2Q 2006, primarily driven by deposit growth and wider deposit spreads
•Non-interest income up 14% sequentially reflecting higher deposit service charges; up 11% year over year driven by deposit
fees and interchange income
•Expenses up 4% sequentially, and 8% year over year
•Increase due to growth in net occupancy and equipment costs resulting from de novo openings


18
Fifth Third Bank | All Rights Reserved
Consumer Lending
•Revenue up 1% sequentially, down 5% year over year
•Net interest income down 3% sequentially and 4% year over year on higher auto loan spreads offset by narrowing
spreads on mortgage products
•Non-interest income up 10% sequentially reflecting higher loan delivery gains and servicing revenue; down 5% year
over year driven by lower loan sales and decreased operating lease income
•Expenses down 2% sequentially, down 11% year over year
•Year over year decrease driven by lower salaries and lower operating lease expense
Consumer Lending
2007
2007
2006
2006
2005
Performance Summary
Second
First
Sequential
Second
YOY
Full
Full
(Dollars in millions)
Quarter
Quarter
% Change
Quarter
% Change
Year
Year
% Change
Income Statement Data
Net Interest Income (FTE)
$
88
        
91
        
-3%
92
        
-4%
$
380
     
397
      
-4%
Non-interest Income
57
        
52
        
10%
60
        
-5%
229
     
290
      
-21%
   Total Revenue
145
      
143
      
1%
152
      
-5%
609
     
687
      
-11%
Provision for Credit Losses
27
        
26
        
4%
17
        
59%
94
       
90
        
4%
Non-interest Expense
64
        
65
        
-2%
72
        
-11%
303
     
350
      
-13%
Income before Taxes
54
        
52
        
4%
63
        
-14%
212
     
247
      
-14%
Income Taxes
19
        
18
        
6%
22
        
-14%
75
       
87
        
-14%
   Segment Earnings
$
35
        
34
        
3%
41
        
-15%
$
137
     
160
      
-14%
Average Balance Sheet Data
Commercial loans
$
-
       
-
       
-
-
       
-
$
-
      
-
      
-
Consumer loans
21,993
 
21,622
 
2%
20,664
 
6%
20,430
19,164
 
7%
  Total loans
21,993
 
21,622
 
2%
20,664
 
6%
20,430
19,164
 
7%
Transaction deposits
527
      
439
      
20%
471
      
12%
436
     
420
      
4%
Core deposits
527
      
439
      
20%
471
      
12%
436
     
420
      
4%
Efficiency Ratio (FTE)
44.14%
45.45%
-3%
47.37%
-7%
49.75%
50.95%
-2%
FTE Employees
1,837
   
1,989
   
-8%
2,252
   
-18%
2,042
  
2,266
   
-10%


Fifth Third Bank | All Rights Reserved
Finance
August 2007
Chris Marshall, Executive Vice President, Chief Financial Officer
19


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Fifth Third Bank | All Rights Reserved
Capital Plan
Current tangible capital levels very strong
Tangible common equity/tangible assets ratio of 6.92% at 6/30/2007
Post acquisition TCE/TA target: 6.5% (Crown = 45 bps, First Charter = 35 bps)
2007 plans
Improve efficiency of capital structure through limited substitution of hybrids
for common stock
Remaining share repurchase authorization of approximately 22 million shares
(as of 6/30/2007)
Future considerations
Evaluate future capital position in context of performance, operating
environment, and acquisition plans
Maintain strong regulatory capital levels in conjunction with management of
tangible equity ratio
Maintain strong capital levels relative to peers and commensurate with
business profile


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Fifth Third Bank | All Rights Reserved
M&A –
What Matters to Fifth Third
Markets
Expansion into demographically attractive geographies
Creation of deeper shares in existing markets
Attractive business lines
Supplement existing business, addition of complementary
businesses or capabilities
Favorable economics
Conservative assumptions
Accretion within a reasonable timeframe
Deal IRR hurdle of mid-teens
Protection of debt ratings


22
Fifth Third Bank | All Rights Reserved
R-G Crown Acquisition
Manageable
risks
$3.0 billion in assets, $1.8 billion deposits, 33 branches
Expands presence in Orlando and Tampa; creates position in attractive
Jacksonville and Georgia markets 9 branches (9
th
share) in Jacksonville
serve as a base for future growth
Moves
Fifth
Third
from
10
th
to
7
th
in
Orlando
deposit
market
share
and
from
9
th
to
5
th
in
Tampa
Accelerates long-term plans in Florida, displaces $4MM+/branch de novo
investment for similar locations
Opportunity to expand our footprint in Georgia
Paying 0.87x book value for Florida franchise (1.56x tangible book value)
Accretive to cash basis EPS in first year
Generates 19% IRR
Significant cost savings achievable from leveraging existing Florida
infrastructure
Improved profitability readily achievable based on Florida franchise
results
Existing Florida platform provides for efficient conversion
Satisfactory resolution of Crown’s cease and desist order and delivery of
financial statements in accordance with GAAP are conditions of closing
Transaction
highlights
Financial
discipline


23
Fifth Third Bank | All Rights Reserved
First Charter Acquisition
Manageable
risks
$4.9 billion in assets, $3.2 billion in deposits, 59 branches
Immediate presence in Charlotte, ranking 4th in deposit market share
Entry into the Charlotte, Raleigh-Durham and Atlanta markets
5 branches in Raleigh serve as a base for future growth
Opportunity to develop Georgia presence
Helps connect Fifth Third’s Midwest and Florida operations
Cash EPS accretion, operating EPS neutrality achieved within two
years of
closing*, excluding revenue synergies
IRR of 14%, excluding revenue synergies
Achievable cost savings, earnings growth assumptions; Significant revenue
enhancement opportunities present but not modeled
Price/earnings ratio, price/book ratio, price/tangible book ratio considerably
lower than comparable deals
Maintaining target TCE/TA ratio of 6.5%
Strong credit history
Recent Penland situation an isolated situation, reserves adequate
Remaining portfolio continues to perform relatively well
Previous financial reporting issues solved and behind the company
Transaction
highlights
Financial
discipline
* Assumes 1Q08 closing, 1Q09 measurement date.


24
Fifth Third Bank | All Rights Reserved
Combined Footprint
Copyright
©
2007
SNL
Financial.
All
Rights
Reserved.
R-G Crown Bank (33 branches)


25
Fifth Third Bank | All Rights Reserved
FITB “Outperformance”
Dependent On:
Revenue opportunities
Commitment
Consistency of pursuit, tracking, and measurement
Expense opportunities
Discipline
Process improvement
Proactive credit risk management
Optimization of balance sheet and capital position
Disciplined M&A


Fifth Third Bank | All Rights Reserved
Risk Management
August 2007
Mary Tuuk, Executive Vice President, Chief Risk Officer
26


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Fifth Third Bank | All Rights Reserved
Risk Management Philosophy
Risk and Compliance Committee
Independent of Management
Approves charters for Management Governance
Committees
Governance Committees
Oversee specific risk
Establish and monitor Risk limits and tolerances
approved by RCC


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Fifth Third Bank | All Rights Reserved
Enterprise Risk Management Organization
Credit Risk
Operational Risk Management
Market Risk Management
Risk Strategies
Regulatory Compliance
Risk Policy Repository
Insurance Risk Management
IA Risk Management
LOB Risk Managers have either a direct or dotted reporting
line


29
Fifth Third Bank | All Rights Reserved
Corporate Credit Committee
New committee accountable to the Bancorp Board’s Risk and
Compliance Committee
Purpose/Mission
Establishes priorities, develops initiatives and makes policy
recommendations to the Enterprise Committee that improves
the ability to understand, measure and report credit trends,
forecast loss and their associated drivers.
Members
Chaired by the Bancorp’s Chief Risk Officer and the Chief
Financial Officer
Commercial LOB Head, Consumer LOB Head, IA/FTPS LOB
Head, Head of Affiliate Administration


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Fifth Third Bank | All Rights Reserved
Commercial Loan Approval Process
Current Signature authority process –
all delegated through ERM
Various affiliate limits –
the highest is $25MM at 4 largest affiliates
Affiliate Credit Officers report through EVP of Commercial
Senior Credit Officer up to $40MM
Chief Commercial Credit Officer up to $50MM
Over $50MM requires additional approval from EVP of Commercial
Over $100MM requires additional approval from CEO or Chief Risk Officer
Approval
limits
governed
by
affiliate
limits
and
regulatory
risk
rating
Borrowers
with
a
criticized
rating
require
additional
signatures
based
on
size
of aggregate exposure
Borrowers with certain policy exceptions require an additional level of approval
Standardization
Uniform underwriting and approval processes
Separate Lending and Credit functions
Uniform Funding Desk process
Enhanced efficiency


31
Fifth Third Bank | All Rights Reserved
Underwriting Policies
General trends:
Commercial has seen no loosening of standards vs. 12 months ago
Consumer has tightened standards vs. 12 months ago
Commercial exceptions to underwriting policies and guidelines are
reviewed at the individual credit level and managed through the approval
process
Commercial exceptions are approved through the signature authority
process and adequate mitigants are required to be described in the
underwriting documentation
Consumer exceptions are managed through the lending and override
authority process with documented compensating factors in the loan file
and  justification statement listed in the underwriting system.
Credit Risk Review –
independent evaluation function under CRO that
monitors strength of underwriting


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Fifth Third Bank | All Rights Reserved
Consumer Underwriting Policies
General trends:
Underwriting standards have tightened vs. 12 months ago
Enhanced collateral review process-New AVM process, employing staff
appraisers
Exception tolerances have tightened
Centralized underwriting to standard Bancorp policies and guidelines
Consumer products are underwritten utilizing a combination of bureaus
scores and internal custom scorecards.
Enhanced underwriting in 2006 by rolling out new decision models
that
improve underwriting efficiency and reduce exceptions


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Fifth Third Bank | All Rights Reserved
0.00%
0.10%
0.20%
0.30%
0.40%
0.50%
0.60%
0.70%
Peer group median
Fifth Third
2007
outlook:
low 50s
bps
Total net charge-offs
Credit quality
Relatively stable net charge-off experience vs. peers
Increasing trends in probability of default ratings in commercial
2003 through June 2007 vintages all in 6.1-6.7 PD range at origination
Over 75% of commercial loans originated or renewed in past two years
Midwest economy


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Fifth Third Bank | All Rights Reserved
0.00%
0.10%
0.20%
0.30%
0.40%
0.50%
0.60%
0.70%
Total Commercial
Total Consumer
Mid-high
60s bps
Commercial and consumer net charge-offs*
Mid-high
30s bps
Credit quality (cont.)
Commercial NCO ratios have historically ranged between 20-60 bps
2006: 34 bps
2Q07: 44 bps
YTD07: 36 bps
Consumer NCO ratios have historically ranged between 40-65 bps
2006: 55 bps
2Q07: 68 bps
YTD07: 61 bps
2007
outlook:


35
Fifth Third Bank | All Rights Reserved
Yearly Commercial net charge-offs
C&I -
$22.2 billion
One charge-off in the $4-6M
range in 2Q07
Weighted average PD ratings
increased from 6.3 to 6.7 in
2007
PD ratings on large credits (>$5
million) substantially better
than overall portfolio
CRE -
$16.5 billion
Commercial mortgage charge-
offs of 56 bps in 2Q07 rose 30
bps from 1Q07 and are higher
than recent years, reflecting
stress particularly in the upper
Midwest
Construction NCO ratio was
higher in 2Q at 48 bps vs. a
range of -1 to 20 bps over the
past 2 years
Leasing -
$3.7 billion
Large airline-related
charge-offs source of
volatility experience in
2005
NCO flat for 2Q07
Quarterly Commercial net charge-offs
Commercial credit
-0.10%
0.00%
0.10%
0.20%
0.30%
0.40%
0.50%
0.60%
0.70%
0.80%
0.90%
1.00%
1.10%
1.20%
C&I
Mortgage
Construction
Leasing
-0.20%
-0.10%
0.00%
0.10%
0.20%
0.30%
0.40%
0.50%
0.60%
0.70%
0.80%
0.90%
1.00%
1.10%
1.20%
C&I
Mortgage
Construction
Leasing


36
Fifth Third Bank | All Rights Reserved
Commercial Loan Portfolio Composition
CRE -
$16.5 billion outstanding and $20.2 billion exposure
C&I -
$22.2 billion outstanding and $47.8 billion exposure
Outstanding balances on owner-occupied vs. non-owner
occupied properties split approximately 39 / 61%.
Big 3 auto concentration –
includes direct outstandings
of $100
million and auto suppliers outstandings
of $693million


37
Fifth Third Bank | All Rights Reserved
Commercial Loan Credit Outlook
Largest non-performers –Top 2: $15mm and $10mm
Criticized assets trending up
Areas of strength in the portfolio
Other than softening in real estate, in general no
deterioration in any given industry
Industry diversification spreads systemic (economic) risk
Granular relationship size spreads idiosyncratic risk
Average relationship size is $0.8MM outstanding
Areas of weakness in the portfolio
Midwest economy is lagging other parts of the country
Softening in Michigan and Northern Ohio
NPA’s have increased as credit cycle turns


38
Fifth Third Bank | All Rights Reserved
Consumer credit
Home Equity -
$11.8 billion
NCO ratio of 61 bps YTD vs.
historical
ratios
of
40-
45
bps
Higher concentration of net
charge-offs in Eastern Michigan
(Detroit) market
Auto -
$10.7 billion
Fifth Third has larger
exposure to auto lending than
peers
Auto NCO ratio is in-line with
competitors (YTD = 59 bps)
Mortgage -
$8.5 billion
Mortgage charge off ratio has
increased in 2007 driven by
housing depreciation and a
declining portfolio balance
Leasing -
$1.1 billion
Leasing portfolio is running
off, gross loss rates are
declining
Yearly consumer net charge-offs
Quarterly consumer net charge-offs
0.00%
0.22%
0.44%
0.66%
0.87%
1.09%
Mortgage
Indirect
Direct
Lease
-1.56%
-1.34%
-1.11%
-0.89%
-0.67%
-0.45%
-0.22%
0.00%
0.22%
0.45%
0.67%
0.89%
1.11%
1.34%
1.56%
Mortgage
Home Equity
Auto
Other Cons L&L


39
Fifth Third Bank | All Rights Reserved
Credit cards
Over 85% of consumer credit card portfolio originated from our retail network
Remaining balances from agent-bank relationships and legacy run-off portfolio of acquired cards
Two-thirds of Fifth Third’s organically generated portfolio has a FICO score over 740
2005 bankruptcy reform led to a spike in NCOs in 4Q05
Recoveries were higher than normal in following two quarters
Expect NCO ratio closer to 4% range going forward
0
0.2
0.4
0.6
0.8
1
1.2
1.4
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
Average Balance
NCO Ratio


40
Fifth Third Bank | All Rights Reserved
Appendix


41
Fifth Third Bank | All Rights Reserved
Residential real estate -
topical areas*
Mortgage: $8.5B outstanding
1
st
liens: 100%
Weighted average LTV: 80%; weighted average FICO: 720
Origination FICO bands:                                        
<659 13%; 660-689 11%; 690-719 17%; 720-749 18%; 750+ 39%
(note: loans <659 includes CRA loans and FHA/VA loans)
% through broker: 10%
NPAs: $112MM (1.30%); over 90s: $98MM (1.15%)
Charge-offs: $16MM YTD (0.38%)
OH
34%
IL
10%
KY
9%
FL
6%
MI
23%
IN
11%
Other
7%
OH
30%
FL
23%
IL
7%
KY
6%
MI
18%
IN
8%
Other
8%
* All data as of 6/30/07
No subprime
Alt A originations: 2Q07 $192MM; $123MM warehouse, WA FICO 702, WA LTV 73%
$38MM
in
loan
portfolio
(viewed
as
unsaleable
in
current
market
environment),
WA
FICO
698
Home equity: $11.8B outstanding
1
st
liens:
30%;
2
nd
liens:
70%
(25%
of
2
nd
liens
behind
FITB
1
st
s)
Weighted
average
CLTV:
78%
(1
st
liens
62%;
2
nd
liens
83%)
Weighted
average
FICO:
742
(1
st
liens
750;
2
nd
liens
740)
Origination FICO bands:                                        
<659 5%; 660-689 10%; 690-719 16%; 720-749 20%; 750+ 48%
% through broker: 23% (broker WA FICO 735; direct WA FICO 745)
NPAs: $68MM (0.58%); over 90s: $61MM (0.52%)
Charge-offs: $36 million YTD (0.61%)


Fifth Third Bank | All Rights Reserved
Commercial Banking
August 2007
Bruce Lee, Executive Vice President, Commercial Banking
42


43
Fifth Third Bank | All Rights Reserved
Core Business Projections and Strategies
Middle Market Strategy
Increase sales force productivity and operating efficiency.
Improve service fee income mix from 25% to 40%.
Improve deposit penetration by becoming Primary Bank for all of
our customer relationships (current relationship market share is
15% with Primary Bank status at 9% market share).


44
Fifth Third Bank | All Rights Reserved
Commercial LOB
Performance Trends by Department
(Six Months YTD Data)
JUNE YEAR-TO-DATE
Net Revenue (exluding provision)
Service Income
Net Income
vs
vs
vs
2006
2007
2006%
2006
2007
2006%
2006
2007
2006%
Middle Market
$323,276
$342,669
6%
$79,902
$81,368
2%
$142,116
$164,355
16%
Large Corporate
75,463
                
75,318
              
(0%)
36,547
                    
32,447
                   
(11%)
36,233
           
38,663
           
7%
Professional Services
22,240
                
21,613
              
(3%)
7,000
                      
6,996
                     
(0%)
12,004
           
11,785
           
(2%)
International
55,281
                
56,761
              
3%
42,540
                    
42,405
                   
(0%)
11,431
           
12,278
           
7%
Real Estate
222,766
              
210,609
            
(5%)
20,033
                    
18,089
                   
(10%)
115,371
         
96,205
           
(17%)
Leasing
54,359
                
55,841
              
3%
17,359
                    
26,891
                   
55%
34,112
           
33,175
           
(3%)
Other/Elims
61,350
                
87,639
              
32,526
                    
57,972
                   
(51,645)
          
(36,685)
          
Total Commercial
$814,734
$850,450
4%
$235,907
$266,168
13%
$299,622
$319,775
7%
JUNE YEAR-TO-DATE
Operating Expense
Salaries & Benefits
Total Direct Expenses
vs
vs
vs
2006
2007
2006%
2006
2007
2006%
2006
2007
2006%
Middle Market
$74,484
$76,773
3%
$24,133
$23,767
(2%)
$13,220
$14,637
11%
Large Corporate
19,504
                
15,739
              
(19%)
2,586
                      
2,113
                     
(18%)
3,006
             
2,590
             
(14%)
Professional Services
3,295
                   
3,396
                
3%
903
                         
790
                        
(13%)
415
                
351
                
(15%)
International
37,625
                
37,799
              
0%
3,422
                      
3,709
                     
8%
1,252
             
1,666
             
33%
Real Estate
37,052
                
36,018
              
(3%)
10,129
                    
7,512
                     
(26%)
8,846
             
7,582
             
(14%)
Leasing
13,242
                
16,200
              
22%
5,182
                      
4,135
                     
(20%)
8,530
             
12,607
           
48%
Other/Elims
171,809
              
196,376
            
14%
75,550
                    
89,451
                   
18%
46,659
           
54,038
           
16%
Total Commercial
$357,013
$382,299
7%
$121,906
$131,477
8%
$81,928
$93,472
14%
JUNE YEAR-TO-DATE
Core Deposits
Commercial Loans
YWA
YWA
vs
YWA
YWA
vs
2006
2007
2006%
2006
2007
2006%
Middle Market
$3,983,440
$3,805,519
(4%)
$12,887,553
$14,375,999
12%
Large Corporate
1,788,262
1,699,909
(5%)
505,863
                 
927,506
                
83%
Professional Services
581,568
544,221
(6%)
419,080
                 
431,188
                
3%
International
587,914
575,117
(2%)
141,326
                 
177,101
                
25%
Real Estate
1,486,415
1,270,374
(15%)
12,402,957
            
12,349,605
           
(0%)
Leasing
13,192
5,271
(60%)
4,599,062
              
4,855,117
             
6%
Other/Elims
6,356,468
           
6,061,521
         
(5%)
1,000,210
              
1,277,362
             
28%
Total Commercial
$14,797,260
$13,961,931
(6%)
$31,956,051
$34,393,878
8%


45
Fifth Third Bank | All Rights Reserved
Middle market: leveraging our position
5/3 Middle Market
Share
9%
16%
6%
6%
6%
12.5%
2006
2009
2012
lending only
full-service
Markets
$10mm to
$100mm
$100mm to
$250mm
$250mm to
$500mm
Total
Chicago
5,085
405
148
5,638
Eastern Michigan
2,164
187
60
2,411
South Florida
1,662
110
35
1,807
Northeastern Ohio
1,532
98
33
1,663
Western Michigan
1,234
74
30
1,338
Central Indiana
1,167
84
39
1,290
Tampa
867
59
27
953
St. Louis
834
76
36
946
Pittsburgh
796
66
22
884
Cincinnati
754
48
28
830
Central Florida
690
47
21
758
Central Ohio
659
59
25
743
Louisville
617
49
24
690
Tennessee
559
54
21
634
Western Ohio
500
30
15
545
Northwestern Ohio
434
34
10
478
Southern Indiana
319
27
11
357
Northern Michigan
329
20
5
354
Ohio Valley
239
24
5
268
Central Kentucky
210
20
5
235
Northern Kentucky
128
7
3
138
Total Footprint
20,779
1,578
603
22,960
Fifth Third total relationship market share 
15%
# of Businesses with Sales of:
Convert
existing
accounts to
full service
while
increasing new
accounts
15%
22%
18.5%
Goals
Increase primary market share for middle market from 9% to 16% by 2012.
Establish presence as the #1 or #2 middle market bank by dollar market share in affiliate markets by 2012.
Increase market share by 10% in markets where we currently are the #1 middle market bank.


46
Fifth Third Bank | All Rights Reserved
Commercial Banking Strategy
The Fifth Third Way
Standardized underwriting
Standardized sales management
Reduce cycle times, reduce errors and enhance the overall customer experience
Implement straight-through processing
Expand capital markets businesses
New or expanded product offerings (FX, Commodities, Loan Syndication, Tender
Option Bond program)
Further educate the sales force
Commercial real estate
Expand product offering to full suite of debt and equity products
Provide executive management the ability to better manage exposure through
securitization program
Commercial Mortgage Backed Securities (CMBS)
Commercial Real Estate Collateralized Debt Obligations (CRE CDO)


47
Fifth Third Bank | All Rights Reserved
Commercial Banking Strategy (contd)
Expand treasury management product offerings (payments)
Remote Currency Manager (April)
Escrow Manager (May)
National Lockbox (September)
Thin Client for Electronic Deposit (September)
Commercial Card Management (September)
Fifth Third Direct Enhanced Authentication (IP Intelligence –
October)
ACH Web/Tel Capability (November)
Integrated Merchant Processing and ACH Capability (November)
Accounts Payable Management (December)
Integrated Receivables (December / January)
Fifth Third Direct Enhanced Authentication (Customer Q&A’s) –
Q1 2008
Sales force investment
Add specialty receivables product sales personnel to facilitate incremental revenue
growth
Invest in additional Multi-card account managers to facilitate incremental revenue
growth
Improve skill set of sales force through education and addition of new talent


48
Fifth Third Bank | All Rights Reserved
Commercial Banking Strategy (contd)
Expand international lending business
Organize approach to market through a national team of international relationship
managers and trade specialists targeting foreign-owned companies and global trade
opportunities regionally positioned throughout the Bancorp
Specialized employees with foreign language skills will be more effectively
deployed across affiliate lines
Centralized credit and underwriting by professionals experienced
in foreign
guarantees and better positioned to monitor country risk on a Bancorp level
Coordinated overseas calling effort to more efficiently call on foreign parents,
potentially reducing the number of overseas trips on a Bancorp level


49
Fifth Third Bank | All Rights Reserved
Commercial Banking Strategy (contd)
Healthcare Industry Opportunity
Today…
At 7%, one of the fastest growing
segments of the GDP
Total spend equals $1.8 Trillion
Approximately 750,000 healthcare
providers in the U.S.
Hospital spending approximates
$540 Billion
Approximately 6,000 hospitals in the
U.S. (20% of these are For-Profit)
Going Forward…
Estimated to be 18%+ in 2015
Estimated to be $4 Trillion in
2015 (8%+ annual growth)
Expected to grow 8% per
annum
Payments Management will be paramount to their success.
We MUST play an integral part.


50
Fifth Third Bank | All Rights Reserved
Commercial Banking Strategy (contd)
Fifth Third Current Healthcare Position
Relationships
Primary bank for less than 50 hospitals / health systems
Over 600 healthcare entities in-footprint with revenues > $100 Million
Current market share of 2.3% which represents a gap of 12.7% to total
commercial business market share
Treasury Management Product Gaps
EOB Capture (August)
Electronic Remittance Advice Integration (October)
Secondary Billing / Denial Management (October)
Staffing
Eight healthcare teams (approximately 30 commercial RM’s) “cover”
healthcare in affiliates with no centralized coordination
Significant reliance on Financial Advisors (i.e. investment banks)
Significant opportunity to gain share both within our
footprint and in selected national markets.


51
Fifth Third Bank | All Rights Reserved
Commercial Banking Strategy (contd)
Promote a comprehensive healthcare strategy for the Bancorp
Established healthcare as a core competency of Fifth Third (complete)
Hired senior executive to lead initiative (Kevin Lavender) (complete)
Established national team to target relationships in excess of $100M (complete)
Define healthcare market, targeted opportunities, and pursuit strategy
Pharma, disease management, dialysis, hospice, OT/PT, imaging
Managed care, home health, insurance, specialty hospitals, behavioral
health
Coordinate all healthcare strategies and offerings across all LOBs
Double our current market share (2.3% -
5%) to projected revenue of $190MM
by 2011
Target in-footprint and on a selective national scale
Standard and streamlined approval process
Standardize and centralize all credit approvals above $10MM through the
National Credit department.
Consistent with current large corporate credit process
Common guidelines for underwriting across all lines of business


52
Fifth Third Bank | All Rights Reserved
Commercial Banking Strategy (contd)
Underserved Markets Opportunity
Selection Criteria
Less than 10% market share
Large concentration of middle market
businesses
Strong YOY growth
Realize full potential in selected low market share affiliates
through addition of top tier sales talent
2006 Net
Income
% YOY Growth
Chicago
7%
5,638
12%
Detroit
5%
2,411
24%
Cleveland
4%
1,663
4%
Nashville
2%
634
18%
Tampa
5%
953
37%
Pittsburgh
<1%
884
62%
Ft Lauderdale
<1%
643
<1%
St. Louis
<1%
946
65%
Middle
Market
Businesses
Selected
Market
Market
Share


53
Fifth Third Bank | All Rights Reserved
Commercial Banking
Commercial Banking
2007
2007
2006
2006
2005
Performance Summary
Second
First
Sequential
Second
YOY
Full
Full
(Dollars in millions)
Quarter
Quarter
% Change
Quarter
% Change
Year
Year
% Change
Income
Statement
Data
Net Interest Income (FTE)
$
292
292
0%
291
0%
$
1,254
1,190
5%
Non-interest Income
134
132
2%
120
12%
515
494
4%
Total Revenue
426
424
0%
411
4%
1,769
1,684
5%
Provision for Credit Losses
25
17
47%
21
19%
105
97
8%
Non-interest Expense
189
193
-2%
182
4%
761
717
6%
Income before Taxes
212
214
-1%
208
2%
903
870
4%
Income Taxes
50
57
-12%
58
-14%
252
256
-2%
Segment Earnings
$
162
157
3%
150
8%
$
651
614
6%
Average
Balance
Sheet
Data
Commercial loans
$
34,826
33,983
2%
32,458
7%
$
33,559
30,373
10%
Consumer loans
65
36
81%
3
2067%
80
58
38%
Total loans
34,891
34,019
3%
32,461
7%
33,639
30,431
11%
Transaction deposits
13,729
14,147
-3%
14,533
-6%
15,222
14,414
6%
Core deposits
13,755
14,172
-3%
14,553
-5%
15,245
14,429
6%
Efficiency Ratio (FTE)
44.37%
45.52%
-3%
44.28%
0%
43.02%
42.58%
1%
FTE Employees
2,221
2,252
-1%
2,181
2%
2,227
2,387
-7%


54
Fifth Third Bank | All Rights Reserved
Appendix


55
Fifth Third Bank | All Rights Reserved
Commercial portfolio -
topical areas*
Commercial real estate (CRE)
Total outstandings
$16.5B
Commercial mort     $11.0B (50% owner occ’d)
Construction
5.5B (20% owner occ’d)
Total CRE
16.5B (40% owner occ’d)
Total CRE exp        $20.2B
Average size
$1MM (relationship)
39% of commercial loans, 22% of total loans
Problem assets
NPAs
$183MM (1.11%)
> 90 days past due       70MM (0.42%)
YTD charge-offs           35MM (0.41%)
Syndicated lending
Total loans
~$4B outstandings
PD rating
#
5.5 vs. 6.5 for
commercial portfolio
Ave size
~$8 million
Relationships
~550
< 10% of commercial loans, < 5% total loans
Leveraged^
< $200MM outstandings
Ave size
~$6MM
Relationships                   ~20
Syndication warehouse  $100 million
No “hung”
deals
Problem assets
NPAs
$12MM
>90 days past due     0MM
*
#
Weighted average probability of default rating
^Regulatory HLT definition, i.e., priced at L+250 bps or greater
Office
23%
Other
11%
Raw
land
5%
Land
under
devel't
7%
Indu
14%
Apts
18%
Retail
18%
Devel'd
land
4%
CRE
collateral
type
* All data as of 6/30/07


Fifth Third Bank | All Rights Reserved
Fifth Third Processing Solutions
August 2007
Charles Drucker, Executive Vice President, FTPS and IA
56


57
Fifth Third Bank | All Rights Reserved
Merchant Services
Bankcard
Financial Institutions
Products
Distribution
Payment Authorization
Clearing
and
Settlement
-Credit
-Debit
-POS Check
Gift Card Solutions
Card Settlement
Credit & Debit Card
Issuing
-Consumer
-Business
Healthcare Savings
Accounts
Electronic Funds Transfer
(EFT)
ATM Driving and Support
Debit Card Processing
Correspondent Banking
-
Cash Letter & ECL
-
Image Exchange
National
Affiliates
Telesales
Association Referrals
Affiliate Banking
Centers
Direct Mail
Agent Bank Programs
Portfolio Acquisitions
National
Referrals from FI
Core Processor Alliances
Correspondent Bankers
FTPS at a Glance


58
Fifth Third Bank | All Rights Reserved
FTPS Management Structure
Sally Newman
Executive Assistant
Donald Boeding
Senior Vice President
Merchant Services
Robert Uhrig
Senior Vice President
and General Counsel
FTPS
Chris Bell
Senior Vice President
CFO -
FTPS & IA
Jon Groch
Senior Vice President
Bankcard Products
Angela Brown
Senior Vice President
Financial Institutions
Bob Bartlett
Vice President
Information Technology
FTPS
Susan Makris
Vice President
Sr. HR Business Partner
FTPS (Interim)
Delane
Starliper
Vice President
Operations
Lynn Rhoads
Vice President
Marketing
FTPS
Business Partners
Charles Drucker
Executive Vice President
Fifth Third
Processing Solutions
Strategic Product
Development


59
Fifth Third Bank | All Rights Reserved
FTPS: key growth engine
Bankcard
$1.3B in outstanding balances
1.0MM cardholders
Top three Debit MasterCard Issuer
24
th
largest U.S. bankcard issuer
* Excludes $12 million in pre-tax gains related to sale of certain non-strategic credit card accounts in Q2 07
Merchant
4
th
Largest U.S. Acquirer
Over 35,000 merchants
$150B in processing volume
Over 4.4M acquired transactions
Financial Institutions
2,300 FI relationships
Over 900MM POS/ATM transactions
2007 YTD revenue*
46%
32%
22%
Merchant Services
Financial
Institutions
Bankcard


60
Fifth Third Bank | All Rights Reserved
EPP: Strong growth, high value business
0
50
100
150
200
250
300
Merchant
Card Interchange
FI/EFT
CAGR
12%
CAGR
30%
CAGR
16%
CAGR 17%


61
Fifth Third Bank | All Rights Reserved
Credit cards: capturing our fair share
13th largest bank, 24th largest credit card issuer
We’ve underinvested in the credit card business relative to competitors
Significant opportunity in high risk-adjusted return business
Improve retail production by deploying sales technologies to enhance ease of
sale
Move
from
“ultra”
conservative
underwriting
to
“conservative”
underwriting
(weighted average FICO from >740 to >720)
Optimize profitability of existing portfolio through modest investments in
marketing, analytics, and human capital
Goal: double assets, accounts, net income by 2009
Assets
Accounts
Net income
2006
2009
1,100
2,400
1.0
2.0
41
83
($ MMs)


62
Fifth Third Bank | All Rights Reserved
Market Outlook
Expected Impacts
Payments revenue growth from 20% to potentially 40% of
banks fee revenue
50-60 Billion additional payment transactions annually by
2010
20 to 25B additional Debit payments
10 to 12B additional Credit payments
15 to 20B additional DDA based payments
Potentially an additional “must have”
payment requirement
(i.e., CDHP)
15 to 20 Million specialized healthcare accounts with
payments vehicles
Increased complexity and importance to customers and
suppliers
More Alliances and Partnerships
Updated Product Models
Coordinated Sales efforts
Key Trends in the Market
Increased importance of Payments
Consumers
Employers
Banks
Expanding need in terms of
Types of payments and usage
Locations and venues where they are used
Fundamental shifts in payment processing models
expected to reach “tipping”
points
Internet Delivery for  Bill Payment, Statement
Rendering, Self Service
Electronic Payment Vehicles versus paper
Checks Imaging
Competitors aggressively responding
Extension of existing bank capabilities to new
markets
Emergence of new non-bank players
Gaining share by buying revenue streams
Focus on emerging payment segments (Card not
present, Recurring, Unattended)
Sources:
1.
“An enterprise approach to bank payments: Elevating
payments to strategic advantage”
Economist Intelligence Unit
(May 2005)
2.
NACHA
3.
“CDHP and HSA Market Opportunity”
Forrester Research
(October 2005)
1
2
3


63
Fifth Third Bank | All Rights Reserved
Outlook Response
Share in client gain from more efficient processing and interchange management strategies
Streamline servicing through alternative payment methods
Renegotiate membership association deals with newly formed public entities
Increase scrutiny of client contract commitments
Drive Margin Expansion
Increase market share of payment processing in 5/3rd footprint
-
Leverage marquee names to win mid-market merchants
-
Increase market share in high opportunity geographies
Execute a more effective cross-selling and product bundling approach to sell more relationships
-
Enhance  partnership with commercial and business banking
-
Optimize sales channel productivity
Expand the product offerings to capture through point-of-sales innovation to achieve target of 20/branch/month
Improve Penetration Of FITB
Customer Base
Execute a more effective cross-selling and product bundling approach to sell more relationships
-
Develop products and tools based on and targeted for specific industry segments (e.g., CNP, Gift Cards, etc.)
-
Increase
internal
skill
sets
and
industry
expertise
of
FITB
team
members
(e.g.,
image
capture)
-
Debit Rewards to Incent Signature Transactions, Segmentation to Match DDA Segments (Gold, Platinum Debit Card)
Provide differentiated Product Set for key customer segments (affluent, new credit, affinity, students)
Extend credit franchise by offering product to the underserved near prime market
Extend
into
key
growth
segments
such
as
MasterCard
branded
gift,
single
load
and
loadable,
Health
care
card
markets
(HSAs),
Un-and Under Banked consumer markets
Create key partnerships with prepaid resellers (Incentive and Award Firms, BIN sponsorships, etc.)
Transition to a full service payments provider
Leverage sales efforts across EFT and correspondent business lines
Increase Number Of
Services Sold To New And
Existing Customers
Leverage industry dominance in National footprint
-
Sell into strategic new national segments / vertical markets
-
Create key partnerships and alliances (e.g., petroleum)
Increase market share of payment processing in 5/3rd footprint
-
Leverage marquee names to win mid-market merchants
-
Focus on business to business opportunities
Develop
partnerships
and
alliances
with
key
3
party processors, resellers, and other channel partners
Expand JEANIE Network beyond FTPS clients, develop upstream market capabilities
Leverage Market Positions
And Distribution Capabilities
To Win New Customers
STRATEGIC FOCUS AND TACTICS
PERFORMANCE THEME
rd


64
Fifth Third Bank | All Rights Reserved
Representative Merchant Client List


65
Fifth Third Bank | All Rights Reserved
Representative FI Client List


66
Fifth Third Bank | All Rights Reserved
Contract Extension
Add Debit Network Processing
Contract Extension
Recent Wins


67
Fifth Third Bank | All Rights Reserved
Fifth Third Processing Solutions
•Revenue growth of 12% sequentially, 7% year over year
•Sequential trends reflect seasonality; year over year trend reflects strong customer acquisition
•Expense growth 3% sequentially; 17% year over year
•Sequential trends reflect seasonality; year over year trend reflects higher processing volume, some margin
compression, and unusual items
*
2006 includes gains on sale of MasterCard stock of $24 million in 2Q06 and $53 million in 3Q06.
Note:
Fifth
Third
Processing
Solutions
statements
do
not
include
balances,
revenues
and
expenses
for
the
Fifth
Third
consumer
credit
card
portfolio.
*
*
*
*
Fifth Third Processing Solutions
2007
2007
2006
2006
2005
Performance Summary
Second
First
Sequential
Second
YOY
Full
Full
(Dollars in millions)
Quarter
Quarter
% Change
Quarter
% Change
Year
Year
% Change
Income Statement Data
Net Interest Income (FTE)
$
8
8
0%
8
0%
$
33
28
18%
Non-interest Income
212
188
13%
198
7%
782
633
24%
Total Revenue
220
196
12%
206
7%
815
661
23%
Provision for Credit Losses
9
2
350%
2
350%
10
18
-44%
Non-interest Expense
149
144
3%
126
18%
527
462
14%
Income before Taxes
62
50
24%
78
-21%
278
181
54%
Income Taxes
22
18
22%
28
-21%
98
64
53%
Segment Earnings
$
40
32
25%
51
-22%
$
180
117
54%
Average Balance Sheet Data
Commercial loans
$
37
57
-35%
52
-29%
$
52
29
79%
Consumer loans
175
149
17%
113
55%
121
133
-9%
Total loans
212
206
3%
165
28%
173
162
7%
Transaction deposits
337
365
-8%
501
-33%
423
405
4%
Core deposits
337
365
-8%
501
-33%
423
405
4%
Efficiency Ratio (FTE)
67.73%
73.47%
-8%
61.17%
11%
64.66%
69.89%
-7%
FTE Employees
726
759
-4%
711
2%
790
444
78%


Fifth Third Bank | All Rights Reserved
Investment Advisors
August 2007
Charles Drucker, Executive Vice President, IA and FTPS
68


69
Fifth Third Bank | All Rights Reserved
Investment Advisors Group at a Glance
IA (Non-Exclusive
Distribution)
Third Parties (Merrill
Lynch, Morgan
Stanley, etc.)
Affiliates and
Nationally
Affiliates
Affiliates
DISTRIBUTION
>$10MM
Third Party
Consultant Based
Varies depending
on product
<$1MM in
investable assets
$1MM+ in
investable
assets
TARGET CLIENTS
Asset Management
Mutual Funds
Wrap Accounts
Investment
Management
Retirement Plans
Custody Services
Endowment
Investment
Management
Mutual Funds
Insurance
Annuities
Wrap Accounts
Stocks and Bonds
Investment
Management
Private
Banking
Fiduciary
Wealth
Planning
HNW
Insurance
Hedging
Wrap
Accounts
PRODUCTS &
SERVICES
Fifth Third Asset
Management (FTAM)
Institutional
Services
Fifth Third
Securities
Private Bank


70
Fifth Third Bank | All Rights Reserved
Investment Advisors Structure
David Pittman
IA Division President
Charles Drucker
Executive Vice President
National Marketing
National HR Director
Director IM&T
Director IS
Director Private
Banking
Fifth Third Securities
Director
Investment
Management
Client Management
Sales
Products and
Marketing
Trading &
Investment Ops
Affiliate IA
Executives
Equity Research &
Strategy
External Mgmnt
Program
Portfolio
Management
Hedging
Fixed Income
Keith Wirtz
FTAM
Director, Inv. Mgt
Group
LOB CFO


71
Fifth Third Bank | All Rights Reserved
Investment Advisors revenue dispersion
Key Statistics:
Loans $3.2B
Deposits $4.9B
AUM
$33.7B
AUC
$232.1B
Fifth
Third
Funds
$12.5B
2007 YTD revenue
Brokerage Fees
29%
Private Client
Services
37%
Institutional
Trust
18%
Mutual
Funds
16%


72
Fifth Third Bank | All Rights Reserved
Market Outlook
Expected Impacts
$15-$20 Trillion of new investable assets
$13-$15 Billion in additional investment
revenues
Increased client sophistication
Increased pricing pressure especially as
clients look towards quality as service
differentiator
Increased importance of integration and
non-biased advice to customers
Significant growth of “knowledge”
technologies
Firms look to provide consistency
Use of technology as “advisor expert in box”
More Alliances and Partnerships
Updated Product Models
Coordinated Sales efforts
10+% average annual market growth
Wealthy growing at 12%
Emerging wealthy at 11%
Mass affluent at 9%
Lower Gross Margins
Margins largely dependent upon market and
competition
Leading to lower margins at this time
Increasing product specialization
Driving significant delivery and service
complexity
Increasing the importance of retaining
experienced and knowledgeable advisors
Increased
client
desire
for
integrated
and
“Open
Architecture”
based
solutions
Competitors aggressively responding
Market favors large highly integrated players
Banks looking to extend existing capabilities to
new markets
Growth of independent advisors
Key Trends


73
Fifth Third Bank | All Rights Reserved
Outlook Response
Optimize advisory sales and delivery resources across FITB footprint
-
Restructure Portfolio Management Staffing to focus on HNW
-
Optimize Private Banker Books of Business
Achieve Baseline Performance
Adhere to sales to support ratios
Rationalize Resource
Deployments to Drive
Margin Expansion
Move
to
an
“Open
Architecture”
and
solution
based
investment
approach
-
Integrated products with rest of FITB wholesale platform
Expand investment offerings to include alternative investments
Establish a dedicated Private Banking platform for delivering complex services to HNW clients
-
Deploy distinct and dedicated resources to focus on specific needs of HNW
Focus on growing Insurance business with HNW individuals
Product / Service
Differentiation
“Top
Grade”
advisory
sales
team
and
selling
skills
-
Dramatically
Improve
Sales
Team
Skill
set
Develop
“large
deal”
closing
capabilities
-
Enforce sales effectiveness processes for managing out weak performers
Build consistent brand and image throughout footprint including one branded sales process and
client experience model.
Build
effective
sales
support
function
that
allows
affiliates
to
increase
focus
on
sales
Build Effective
Sales Delivery &
Management Capability
Rationalize
the
list
of
“Right Clients”
for
the
Private
Bank
through
client
segmentation
initiative
Leverage FITB market positions to reach additional clients
-
Focus on leveraging internal referrals
-
Leverage Retail and Commercial Partnerships
Increase Product Penetration Rates
-
Cross-sell Insurance, Wealth Planning, and Investment Management Services
-
Conduct Wealth Planning for 5/3 employees
Emphasize
Cross-Sell to
existing FITB client base
STRATEGIC FOCUS AND TACTICS
PERFORMANCE THEME


74
Fifth Third Bank | All Rights Reserved
Investment Advisors
•Revenue growth of 2% sequentially, 6% year over year
•Non-interest income impacted by realization of approximately $3 million more in trust tax fees due to earlier
completion of tax filings and recognition in 1Q.
•Expenses grew 4% sequentially and 3% year over year
Investment Advisors
2007
2007
2006
2006
2005
Performance Summary
Second
First
Sequential
Second
YOY
Full
Full
(Dollars in millions)
Quarter
Quarter
% Change
Quarter
% Change
Year
Year
% Change
Income Statement Data
Net Interest Income (FTE)
$
37
36
3%
32
16%
$
125
131
-5%
Non-interest Income
104
102
2%
101
3%
386
376
3%
Total Revenue
141
138
2%
133
6%
511
507
1%
Provision for Credit Losses
2
3
-33%
1
100%
3
4
-25%
Non-interest Expense
103
99
4%
100
3%
383
385
-1%
Income before Taxes
36
36
0%
32
13%
125
118
6%
Income Taxes
13
12
8%
11
18%
44
42
5%
Segment Earnings
$
23
24
-4%
21
10%
$
81
76
7%
Average Balance Sheet Data
Commercial loans
$
1,879
1,925
-2%
2,020
-7%
$
2,000
1,730
16%
Consumer loans
1,284
1,185
8%
1,052
22%
1,068
954
12%
Total loans
3,163
3,110
2%
3,072
3%
3,068
2,684
14%
Transaction deposits
4,785
4,651
3%
4,528
6%
4,366
3,888
12%
Core deposits
4,924
4,811
2%
4,658
6%
4,499
3,976
13%
Efficiency Ratio (FTE)
73.05%
71.74%
2%
75.19%
-3%
74.95%
75.94%
-1%
FTE Employees
1,278
1,324
-3%
1,356
-6%
1,347
1,436
-6%


75
Fifth Third Bank | All Rights Reserved
Cautionary Statement
This report may contain forward-looking statements about Fifth Third Bancorp and/or the company as combined acquired entities within
the meaning of Sections 27A of the Securities Act of 1933, as amended, and Rule 175 promulgated thereunder, and 21E of the Securities
Exchange Act of 1934, as amended, and Rule 3b-6 promulgated thereunder, that involve inherent risks and uncertainties. This report may
contain certain forward-looking statements with respect to the financial condition, results of operations, plans, objectives, future
performance and business of Fifth Third Bancorp and/or the combined company including statements preceded by, followed by or that
include
the
words
or
phrases
such
as
“believes,”
“expects,”
“anticipates,”
“plans,”
“trend,”
“objective,”
“continue,”
“remain”
or
similar
expressions
or
future
or
conditional
verbs
such
as
“will,”
“would,”
“should,”
“could,”
“might,”
“can,”
“may”
or
similar
expressions.
There
are
a
number
of important factors that could cause future results to differ materially from historical performance and these forward-looking
statements. Factors that might cause such a difference include, but are not limited to: (1) general economic conditions, either national or in
the states in which Fifth Third, one or more acquired entities and/or the combined company do business, are less favorable than expected;
(2) political developments, wars or other hostilities may disrupt or increase volatility in securities markets or other economic
conditions; (3)
changes in the interest rate environment reduce interest margins; (4) prepayment speeds, loan origination and sale volumes, charge-offs
and
loan
loss
provisions;
(5)
our
ability
to
maintain
required
capital
levels
and
adequate
sources
of
funding
and
liquidity;
(6)
changes
and
trends in capital markets; (7) competitive pressures among depository institutions increase significantly; (8) effects of critical accounting
policies and judgments; (9) changes in accounting policies or procedures as may be required by the Financial Accounting Standards
Board or other regulatory agencies; (10) legislative or regulatory changes or actions, or significant litigation, adversely affect Fifth Third,
one
or
more
acquired
entities
and/or
the
combined
company
or
the
businesses
in
which
Fifth
Third,
one
or
more
acquired
entities
and/or
the combined company are engaged; (11) ability to maintain favorable ratings from rating agencies; (12) fluctuation of Fifth Third’s stock
price; (13) ability to attract and retain key personnel; (14) ability to receive dividends from its subsidiaries; (15) potentially dilutive effect of
future
acquisitions
on
current
shareholders'
ownership
of
Fifth
Third;
(16)
effects
of
accounting
or
financial
results
of
one
or
more
acquired
entity; (17) difficulties in combining the operations of acquired entities; (18) ability to secure confidential information through the use of
computer systems and telecommunications network; and (19) the impact of reputational risk created by these developments on such
matters as business generation and retention, funding and liquidity. Additional information concerning factors that could cause actual
results to differ materially from those expressed or implied in the forward-looking statements is available in the Bancorp’s Annual Report on
Form 10-K for the year ended December 31, 2006, filed with the United States Securities and Exchange Commission (SEC). Copies of this
filing
are
available
at
no
cost
on
the
SEC’s
Web
site
at
www.sec.gov
or
on
Fifth
Third’s
web
site
at
www.53.com.
Fifth
Third
undertakes
no
obligation to release revisions to these forward-looking statements or reflect events or circumstances after the date of this report.


76
Fifth Third Bank | All Rights Reserved
Additional Information
Where You Can Find Additional Information About The Merger
The proposed Merger will be submitted to First Charter’s shareholders for consideration.  Fifth Third will file a Form S-4 Registration
Statement, First Charter will file a Proxy Statement and both companies will file other relevant documents regarding the Merger with
the Securities and Exchange Commission (the “SEC”).  First Charter will mail the Proxy Statement/Prospectus to its shareholders. 
These documents, and any applicable amendments or supplements, will contain important information about the Merger, and Fifth
Third and First Charter urge you to read these documents when they become available.
You may obtain copies of all documents filed with the SEC regarding the Merger, free of charge, at the SEC’s website (www.sec.gov).
You may also obtain these documents free of charge from Fifth Third’s website (www.53.com) under the heading “About Fifth Third”
and then under the heading “Media and Investors-Investor Relations”
and then under the item “SEC Filings.”
You may also obtain
these documents, free of charge, from First Charter’s website (www.FirstCharter.com) under the section “About First Charter”
and then
under the heading “Investor Relations”
and then under the item “Financial Reports / SEC Filings.”
Participants in The Merger
Fifth Third and First Charter and their respective directors and
executive officers may be deemed participants in the solicitation of
proxies from First Charter’s shareholders in connection with the Merger. Information about the directors and executive officers of Fifth
Third and First Charter and information about other persons who may be deemed participants in the Merger will be included in the
Proxy Statement/Prospectus. You can find information about Fifth
Third’s executive officers and directors in its definitive proxy
statement filed with the SEC on March 9, 2007. You can find information about First Charter’s executive officers and directors in its
definitive proxy statement filed with the SEC on March 25, 2007.
You can obtain free copies of these documents from the websites of
Fifth Third, First Charter or the SEC.