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Proc-Type: 2001,MIC-CLEAR
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<SEC-DOCUMENT>0001116502-04-001452.txt : 20040524
<SEC-HEADER>0001116502-04-001452.hdr.sgml : 20040524
<ACCEPTANCE-DATETIME>20040524180832
ACCESSION NUMBER:		0001116502-04-001452
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040519
FILED AS OF DATE:		20040524

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			RILEY BRYANT R
		CENTRAL INDEX KEY:			0001207269

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-10605
		FILM NUMBER:		04828139

	MAIL ADDRESS:	
		STREET 1:		11150 SANTA MONICA BLVD STE 750
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90025

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ITERIS HOLDINGS  INC
		CENTRAL INDEX KEY:			0000350868
		STANDARD INDUSTRIAL CLASSIFICATION:	RADIO & TV BROADCASTING & COMMUNICATIONS EQUIPMENT [3663]
		IRS NUMBER:				952588496
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0331

	BUSINESS ADDRESS:	
		STREET 1:		1515 S MANCHESTER AVE
		CITY:			ANAHEIM
		STATE:			CA
		ZIP:			92802
		BUSINESS PHONE:		7147745000

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ODETICS INC
		DATE OF NAME CHANGE:	19920703
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>riley-bryant_ex.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2004-05-19</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000350868</issuerCik>
        <issuerName>ITERIS HOLDINGS  INC</issuerName>
        <issuerTradingSymbol>ITRSA</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001207269</rptOwnerCik>
            <rptOwnerName>RILEY BRYANT R</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>11100 SANTA MONICA BLVD, SUITE 800</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>LOS ANGELES</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>90025</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>6% Convertible Debenture</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>3.61</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2004-05-19</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>P</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionTotalValue>
                    <value>680000.00</value>
                </transactionTotalValue>
                <transactionPricePerShare>
                    <value>680000.00</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
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            <exerciseDate>
                <value>2004-05-19</value>
            </exerciseDate>
            <expirationDate>
                <value>2009-05-18</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Class A Common Stock</value>
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                <underlyingSecurityValue>
                    <value>680000.00</value>
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            </underlyingSecurity>
            <postTransactionAmounts>
                <valueOwnedFollowingTransaction>
                    <value>680000.00</value>
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                <directOrIndirectOwnership>
                    <value>D</value>
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            <conversionOrExercisePrice>
                <value>3.61</value>
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            <transactionDate>
                <value>2004-05-19</value>
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                <transactionCode>P</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
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            <transactionAmounts>
                <transactionTotalValue>
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                </transactionTotalValue>
                <transactionPricePerShare>
                    <value>2500000.00</value>
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                <transactionAcquiredDisposedCode>
                    <value>A</value>
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            <exerciseDate>
                <value>2004-05-19</value>
            </exerciseDate>
            <expirationDate>
                <value>2009-05-18</value>
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            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Class A Common Stock</value>
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                <underlyingSecurityValue>
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                <valueOwnedFollowingTransaction>
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            <ownershipNature>
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                    <value>I</value>
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                    <value>Footnote 1</value>
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        <derivativeTransaction>
            <securityTitle>
                <value>6% Convertible Debenture</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>3.61</value>
            </conversionOrExercisePrice>
            <transactionDate>
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            <transactionCoding>
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            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Class A Common Stock</value>
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                <underlyingSecurityValue>
                    <value>80000.00</value>
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            <postTransactionAmounts>
                <valueOwnedFollowingTransaction>
                    <value>80000.00</value>
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            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
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                <natureOfOwnership>
                    <value>Footnote 2</value>
                    <footnoteId id="F2"/>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeTransaction>
        <derivativeTransaction>
            <securityTitle>
                <value>6% Convertible Debenture</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>3.61</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2004-05-19</value>
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            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>P</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
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            <transactionAmounts>
                <transactionTotalValue>
                    <value>80000.00</value>
                </transactionTotalValue>
                <transactionPricePerShare>
                    <value>80000.00</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <value>2004-05-19</value>
            </exerciseDate>
            <expirationDate>
                <value>2009-05-18</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Class A Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityValue>
                    <value>80000.00</value>
                    <footnoteId id="F1"/>
                </underlyingSecurityValue>
            </underlyingSecurity>
            <postTransactionAmounts>
                <valueOwnedFollowingTransaction>
                    <value>80000.00</value>
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            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
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                <natureOfOwnership>
                    <value>Footnote 2</value>
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        </derivativeTransaction>
        <derivativeTransaction>
            <securityTitle>
                <value>6% Convertible Debenture</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>3.61</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2004-05-19</value>
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            <transactionCoding>
                <transactionFormType>4</transactionFormType>
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            <exerciseDate>
                <value>2004-05-19</value>
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            <expirationDate>
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            <underlyingSecurity>
                <underlyingSecurityTitle>
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            <postTransactionAmounts>
                <valueOwnedFollowingTransaction>
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            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
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                <natureOfOwnership>
                    <value>Footnote 2</value>
                    <footnoteId id="F2"/>
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        </derivativeTransaction>
        <derivativeTransaction>
            <securityTitle>
                <value>6% Convertible Debenture</value>
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            <conversionOrExercisePrice>
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            <transactionDate>
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                <value>2004-05-19</value>
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                <valueOwnedFollowingTransaction>
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            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
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                    <footnoteId id="F2"/>
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        </derivativeTransaction>
        <derivativeTransaction>
            <securityTitle>
                <value>Warrant right to buy</value>
            </securityTitle>
            <conversionOrExercisePrice>
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            </conversionOrExercisePrice>
            <transactionDate>
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                <transactionPricePerShare>
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        <derivativeTransaction>
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            <expirationDate>
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            <ownershipNature>
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        <derivativeTransaction>
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            <exerciseDate>
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            <expirationDate>
                <value>2004-05-18</value>
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            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>2588</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>Footnote 3</value>
                    <footnoteId id="F3"/>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeTransaction>
        <derivativeTransaction>
            <securityTitle>
                <value>Warrant right to buy</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>4.03</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2004-05-19</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>P</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>21081</value>
                </transactionShares>
                <transactionPricePerShare>
                    <footnoteId id="F2"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <value>2004-05-19</value>
            </exerciseDate>
            <expirationDate>
                <value>2004-05-18</value>
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            <underlyingSecurity>
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            <expirationDate>
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                <transactionCode>P</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
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            <transactionAmounts>
                <transactionShares>
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                <transactionCode>P</transactionCode>
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                <value>2004-05-18</value>
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                    <value>I</value>
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                    <value>Footnote 3</value>
                    <footnoteId id="F3"/>
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        <derivativeTransaction>
            <securityTitle>
                <value>Warrant right to buy</value>
            </securityTitle>
            <conversionOrExercisePrice>
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            </conversionOrExercisePrice>
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                <value>2004-05-19</value>
            </transactionDate>
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                <transactionFormType>4</transactionFormType>
                <transactionCode>P</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
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                <transactionShares>
                    <value>2480</value>
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                    <footnoteId id="F2"/>
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                <transactionAcquiredDisposedCode>
                    <value>A</value>
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            <expirationDate>
                <value>2004-05-18</value>
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                    <value>2480</value>
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                    <value>2480</value>
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                <directOrIndirectOwnership>
                    <value>I</value>
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                <natureOfOwnership>
                    <value>Footnote 3</value>
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    <footnotes>
        <footnote id="F1">Sole equity holder of Riley Investment Management, LLC, manager of SACC Partners, LP</footnote>
        <footnote id="F2">Consists of convertible debentures held by Reporting Person as custodian for his children. Reporting Person disclaims
beneficial ownership of these securities, and this report should not be deemed an admission that Reporting Person is the
owner of such securities for purposes of Section 16 or any other purpose.</footnote>
        <footnote id="F3">Consists of warrants to purchase shares held by Reporting Person as custodian for his children. Reporting Person disclaims
beneficial ownership of these securities, and this report should not be deemed an admission that Reporting Person is the
owner of such securities for purposes of Section 16 or any other purpose.</footnote>
    </footnotes>

    <remarks>1. The number of shares issuable upon conversion of the debenture may include additional shares for accrued interest and may
be subject to adjustment for certain subsequent dilutive stock issuances.
2. Issued in connection with debenture finance.</remarks>

    <ownerSignature>
        <signatureName>/s/ Bryant Riley</signatureName>
        <signatureDate>2004-05-21</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
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</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----