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INCOME TAXES. (Details 2) (USD $)
12 Months Ended
Dec. 28, 2013
Dec. 29, 2012
Dec. 31, 2011
Reconciliation of the tax provision for income taxes (as a percent)      
Statutory federal income tax rate (as a percent) 34.00% 35.00% 34.00%
State income taxes, net of federal benefit (as a percent) 1.20% 2.90% (16.10%)
Tax-exempt underwriting income of wholly-owned small captive insurance subsidiary (as a percent) (2.40%)    
Domestic production deduction (as a percent) (1.80%) (2.60%)  
Research and development tax credits (as a percent) (1.10%)   (11.70%)
Alternative fuel tax credit (as a percent) (0.40%)   (6.90%)
Stock-based compensation (as a percent) 0.10% 0.30% (2.80%)
Change in valuation allowance (as a percent)   (39.80%) (28.40%)
Other, net (as a percent) 1.20% 1.50% 0.20%
Effective tax rate (as a percent) 30.80% (2.70%) (31.70%)
Reconciliation of the change in the unrecognized tax benefits      
Unrecognized tax benefits at the beginning of the period $ 519,611 $ 719,612 $ 1,040,054
Gross increases - tax positions in prior periods 197,310 22,430 80,558
Lapse of statute of limitations (57,921) (222,431) (401,000)
Unrecognized tax benefits at the end of the period 659,000 519,611 719,612
Unrecognized tax benefits, if recognized, would effect annual effective tax rate $ 659,000