Exhibit 23.1

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in Registration Statement Nos. 333-42891 and 333-90819 on Form S-8 of AutoNation, Inc., of our report dated June 24, 2009, appearing in this Annual Report on Form 11-K of AutoNation 401(k) Plan for the year ended December 31, 2008.

/s/ Crowe Horwath LLP
Crowe Horwath LLP

South Bend, Indiana
June 24, 2009