Exhibit 23

Consent of Independent Registered Public Accounting Firm

We consent to the incorporation by reference in the Registration Statements of Jo-Ann Stores, Inc. listed below of our reports dated April 15, 2010, with respect to the consolidated financial statements of Jo-Ann Stores, Inc. and the effectiveness of internal control over financial reporting of Jo-Ann Stores, Inc., included in this Annual Report (Form 10-K) for the year ended January 30, 2010.

Form	Registration Number
S-8	333-72445	1998 Incentive Compensation Plan
S-8	333-128157	1998 Incentive Compensation Plan
S-8	333-11653	Employees’ Savings and Profit-Sharing Plan
S-8	333-55280	Jo-Ann Stores, Inc. Savings Plan 401(k)
S-8	333-137187	Jo-Ann Stores, Inc. Savings Plan 401(k)
S-8	333-151587	Jo-Ann Stores, Inc. 2008 Incentive Compensation Plan
S-8	333-151609	Jo-Ann Stores, Inc. 2008 Associate Stock Ownership Plan

/s/ Ernst & Young LLP  

Cleveland, Ohio
April 15, 2010