-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 BKv6k/DjAe+KLLskWDXT5oPCUGp4f3EU50FnGJ++6FqFYmX22C49XwQDAZnMJfoh
 pkzq1Sw2mJN1YOv/acrYfg==

<SEC-DOCUMENT>0000003327-04-000090.txt : 20041019
<SEC-HEADER>0000003327-04-000090.hdr.sgml : 20041019
<ACCEPTANCE-DATETIME>20041019161051
ACCESSION NUMBER:		0000003327-04-000090
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20041019
FILED AS OF DATE:		20041019
DATE AS OF CHANGE:		20041019

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			BERSCHIED JOHN R JR
		CENTRAL INDEX KEY:			0001221582

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-05050
		FILM NUMBER:		041085420

	BUSINESS ADDRESS:	
		STREET 1:		ALBERTO CULVER CO
		STREET 2:		2525 ARMITAGE AVE
		CITY:			MELROSE PARK
		STATE:			IL
		ZIP:			60160
		BUSINESS PHONE:		7084503325

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ALBERTO CULVER CO
		CENTRAL INDEX KEY:			0000003327
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-RETAIL STORES, NEC [5990]
		IRS NUMBER:				362257936
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0930

	BUSINESS ADDRESS:	
		STREET 1:		2525 ARMITAGE AVE
		CITY:			MELROSE PARK
		STATE:			IL
		ZIP:			60160
		BUSINESS PHONE:		7084503039

	MAIL ADDRESS:	
		STREET 1:		2525 ARMITAGE AVENUE
		CITY:			MELROSE PARK
		STATE:			IL
		ZIP:			60160
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>edgar.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2004-10-19</periodOfReport>

    <issuer>
        <issuerCik>0000003327</issuerCik>
        <issuerName>ALBERTO CULVER CO</issuerName>
        <issuerTradingSymbol>ACV</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001221582</rptOwnerCik>
            <rptOwnerName>BERSCHIED JOHN R JR</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>31440 SOMERSET CIRCLE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>GREEN OAKS</rptOwnerCity>
            <rptOwnerState>IL</rptOwnerState>
            <rptOwnerZipCode>60048</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Group V-P, Global R &amp; D</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>2199</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>401(K) Plan</value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2004-10-19</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>1767</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>43.898</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>4831</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes></footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>/James M. Spira/Attorney-in-fact for John R. Berschied, Jr.</signatureName>
        <signatureDate>2004-10-19</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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