0001225208-23-010349.txt : 20231121 0001225208-23-010349.hdr.sgml : 20231121 20231121163047 ACCESSION NUMBER: 0001225208-23-010349 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20231120 FILED AS OF DATE: 20231121 DATE AS OF CHANGE: 20231121 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: KELLEY JOHN J III CENTRAL INDEX KEY: 0001562224 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-06605 FILM NUMBER: 231428617 MAIL ADDRESS: STREET 1: 1550 PEACHTREE STREET, NW CITY: ATLANTA STATE: GA ZIP: 30309 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: EQUIFAX INC CENTRAL INDEX KEY: 0000033185 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-CONSUMER CREDIT REPORTING, COLLECTION AGENCIES [7320] IRS NUMBER: 580401110 STATE OF INCORPORATION: GA FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 1550 PEACHTREE ST NW CITY: ATLANTA STATE: GA ZIP: 30302 BUSINESS PHONE: 4048858000 MAIL ADDRESS: STREET 1: 1550 PEACHTREE ST NW CITY: ATLANTA STATE: GA ZIP: 30309 FORMER COMPANY: FORMER CONFORMED NAME: RETAIL CREDIT CO DATE OF NAME CHANGE: 19760222 4 1 doc4.xml X0508 4 2023-11-20 0000033185 EQUIFAX INC EFX 0001562224 KELLEY JOHN J III 1550 PEACHTREE STREET, N.W. ATLANTA GA 30309 1 EVP, Chief Legal Officer 1 Common Stock 2023-11-20 4 S 0 225.0000 205.3110 D 13169.0000 D Common Stock 2023-11-20 4 S 0 358.0000 209.8830 D 12811.0000 D Common Stock 2023-11-20 4 S 0 635.0000 206.9679 D 12176.0000 D Common Stock 2023-11-20 4 S 0 655.0000 208.1575 D 11521.0000 D Common Stock 2023-11-20 4 S 0 2127.0000 209.2173 D 9394.0000 D The sales reported in this Form 4 were effected pursuant to a rule 10b5-1 trading plan adopted by the reporting person on 8/16/2023. The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $204.94 to $205.65, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided. Includes accrued dividend equivalent units for dividends reinvested in corresponding restricted stock units through the Company's last dividend payment date. The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $209.755 to $210.01, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided. The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $206.56 to $207.345, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided. The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $207.665 to $208.62, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided. The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $208.675 to $209.635, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided. /s/Lisa Stockard as Attorney-in-Fact 2023-11-21