Significant Accounting Policies and General Matters (Details) (USD $)	12 Months Ended
	Feb. 28, 2013	Feb. 29, 2012	Feb. 28, 2011
Significant Accounting Policies and General Matters (Textual) [Abstract]
Trade receivables payment period	30 days
Percentage of Inventories valued at LIFO	2.60%	3.10%
Reserves for excess and obsolete inventory	$ 2,500,000	$ 3,500,000
Period within which company prints and stores custom print product for customer specified future delivery	12 months
Revenue recognized	12,300,000	10,500,000	10,500,000
Advertising Expense	1,000,000	1,000,000	1,300,000
Stock options not included in the diluted earnings per share computation	297,250	216,443	93,700
Amortization of advertising expense	392,000	436,000	453,000
Transaction gains and losses	189,000	(81,000)	169,000
Unamortized direct advertising costs included in prepaid expenses	$ 304,000	$ 155,000	$ 99,000
Percentage of inventories exempted valued at lower of LIFO	14.00%
Maximum [Member]
Property, Plant and Equipment [Line Items]
Amortization period for advertising expense	P12M
Maximum [Member] | Building and Building Improvements [Member]
Property, Plant and Equipment [Line Items]
Property, Plant and Equipment, Useful Life	40 years
Maximum [Member] | Machinery and Equipment [Member]
Property, Plant and Equipment [Line Items]
Property, Plant and Equipment, Useful Life	11 years
Minimum [Member]
Property, Plant and Equipment [Line Items]
Amortization period for advertising expense	P3M
Minimum [Member] | Building and Building Improvements [Member]
Property, Plant and Equipment [Line Items]
Property, Plant and Equipment, Useful Life	10 years
Minimum [Member] | Machinery and Equipment [Member]
Property, Plant and Equipment [Line Items]
Property, Plant and Equipment, Useful Life	3 years
Stock Options [Member]
Property, Plant and Equipment [Line Items]
Stock-based compensation	4.00%