13F-HR 1 mcr3q10.txt FORM 13F HOLDINGS REPORT UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: September 30, 2010 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: McRae Capital Management, Inc. Address: 230 Madison Avenue Morristown, NJ 07960 13F File Number: 28-01032 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Roderick McRae III Title: Vice President & Chief Compliance Officer Phone: (973) 387-1080 Signature, Place, and Date of Signing: /S/ Roderick McRae III Florham Park, NJ October 19, 2010 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form13F Information Table Entry Total: 60 Form13F Information Table Value Total: $115,132 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional managers with respect to which this report is filed, other than the manager filing this report. NONE FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- ABBOTT LABS COM 002824100 434 8300 SH Sole 0 0 8300 ACCENTURE PLC IRELAND SHS CLASS A g1151c101 3040 71550 SH Sole 0 0 71550 APPLE INC COM 037833100 556 1960 SH Sole 0 0 1960 AT&T INC COM 00206r102 3125 109279 SH Sole 0 0 109279 AUTOMATIC DATA PROCESSING IN COM 053015103 244 5800 SH Sole 0 0 5800 BANK OF NEW YORK MELLON CORP COM 064058100 500 19123 SH Sole 0 0 19123 BUCKEYE PARTNERS L P UNIT LTD PARTN 118230101 1234 19433 SH Sole 0 0 19433 CELGENE CORP COM 151020104 374 6500 SH Sole 0 0 6500 CHEVRON CORP NEW COM 166764100 233 2871 SH Sole 0 0 2871 CISCO SYS INC COM 17275r102 4961 226550 SH Sole 0 0 226550 COCA COLA CO COM 191216100 240 4100 SH Sole 0 0 4100 CONOCOPHILLIPS COM 20825c104 2171 37810 SH Sole 0 0 37810 CONSOLIDATED EDISON INC COM 209115104 3769 78172 SH Sole 0 0 78172 DANAHER CORP DEL COM 235851102 674 16600 SH Sole 0 0 16600 DEVON ENERGY CORP NEW COM 25179m103 2115 32665 SH Sole 0 0 32665 EATON CORP COM 278058102 3776 45780 SH Sole 0 0 45780 EXXON MOBIL CORP COM 30231g102 2759 44655 SH Sole 0 0 44655 GENERAL ELECTRIC CO COM 369604103 872 53652 SH Sole 0 0 53652 HANSEN MEDICAL INC COM 411307101 33 22900 SH Sole 0 0 22900 HEINZ H J CO COM 423074103 490 10350 SH Sole 0 0 10350 HUDSON CITY BANCORP COM 443683107 2903 236800 SH Sole 0 0 236800 ILLINOIS TOOL WKS INC COM 452308109 2921 62125 SH Sole 0 0 62125 INTEL CORP COM 458140100 891 46423.23 SH Sole 0 0 46423.23 INTERNATIONAL BUSINESS MACHS COM 459200101 4502 33561 SH Sole 0 0 33561 INTUITIVE SURGICAL INC COM NEW 46120e602 921 3245 SH Sole 0 0 3245 JOHNSON & JOHNSON COM 478160104 2342 37792 SH Sole 0 0 37792 KIMBERLY CLARK CORP COM 494368103 901 13850 SH Sole 0 0 13850 KINDER MORGAN ENERGY PARTNER UT LTD PARTNER 494550106 212 3100 SH Sole 0 0 3100 LOWES COS INC COM 548661107 3318 148870 SH Sole 0 0 148870 MEDTRONIC INC COM 585055106 3802 113235 SH Sole 0 0 113235 MERCK & CO INC NEW COM 58933y105 515 14000 SH Sole 0 0 14000 METABOLIX INC COM 591018809 145 11550 SH Sole 0 0 11550 MICROSOFT CORP COM 594918104 3568 145703 SH Sole 0 0 145703 NEWMONT MINING CORP COM 651639106 1071 17050 SH Sole 0 0 17050 NEXTERA ENERGY INC COM 65339f101 234 4300 SH Sole 0 0 4300 NIKE INC CL B 654106103 2395 29885 SH Sole 0 0 29885 NUANCE COMMUNICATIONS INC COM 67020y100 2377 152000 SH Sole 0 0 152000 OMNICOM GROUP INC COM 681919106 2726 69050 SH Sole 0 0 69050 PENGROWTH ENERGY TR TR UNIT NEW 706902509 153 13800 SH Sole 0 0 13800 PENN WEST ENERGY TR TR UNIT 707885109 289 14400 SH Sole 0 0 14400 PEPSICO INC COM 713448108 5880 88494 SH Sole 0 0 88494 PITNEY BOWES INC COM 724479100 2866 134034 SH Sole 0 0 134034 PPG INDS INC COM 693506107 411 5650 SH Sole 0 0 5650 PROCTER & GAMBLE CO COM 742718109 4426 73798 SH Sole 0 0 73798 SANDRIDGE ENERGY INC COM 80007p307 85 15000 SH Sole 0 0 15000 SCANA CORP NEW COM 80589m102 1421 35250 SH Sole 0 0 35250 SOUTHERN CO COM 842587107 3608 96890 SH Sole 0 0 96890 SPDR GOLD TRUST GOLD SHS 78463v107 1474 11525 SH Sole 0 0 11525 SYNOVUS FINL CORP COM 87161c105 28 11200 SH Sole 0 0 11200 SYSCO CORP COM 871829107 3770 132175 SH Sole 0 0 132175 TARGET CORP COM 87612e106 759 14210 SH Sole 0 0 14210 TEVA PHARMACEUTICAL INDS LTD ADR 881624209 5253 99590 SH Sole 0 0 99590 THERMO FISHER SCIENTIFIC INC COM 883556102 241 5029 SH Sole 0 0 5029 TIFFANY & CO NEW COM 886547108 247 5267 SH Sole 0 0 5267 TRAVELERS COMPANIES INC COM 89417e109 4206 80728 SH Sole 0 0 80728 UNITED TECHNOLOGIES CORP COM 913017109 3866 54280 SH Sole 0 0 54280 VERIZON COMMUNICATIONS INC COM 92343v104 5263 161493 SH Sole 0 0 161493 WALGREEN CO COM 931422109 224 6700 SH Sole 0 0 6700 WELLS FARGO & CO NEW COM 949746101 3053 121552 SH Sole 0 0 121552 ZIMMER HLDGS INC COM 98956p102 265 5060 SH Sole 0 0 5060