Increase in number of shares covered by the option in terms of percentage.

No definition available.

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- Details

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- Definition

Expenditures for planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. Costs of public relations and corporate promotions are typically considered to be marketing costs.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 225

-SubTopic 10

-Section S99

-Paragraph 2

-Subparagraph (SX 210.5-03.4)

-URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688

+ Details

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- Definition

The equity interest of noncontrolling shareholders, partners or other equity holders in consolidated entity.

+ References

No definition available.

+ Details

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- Definition

The parent entity's interest in net assets of the subsidiary, expressed as a percentage.

+ References

No definition available.

+ Details

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Data Type:	num:percentItemType
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- Definition

The exercise price of the open option contracts written on the investment.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 946

-SubTopic 320

-Section S99

-Paragraph 3

-Subparagraph (SX 210.12-12B.Column C)

-URI http://asc.fasb.org/extlink&oid=34726532&loc=d3e611197-123010

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 12B

-Paragraph Column C

-Article 12

+ Details

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- Definition

Aggregate carrying amount, as of the balance sheet date, of noncurrent obligations not separately disclosed in the balance sheet. Noncurrent liabilities are expected to be paid after one year (or the normal operating cycle, if longer).

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 210

-SubTopic 10

-Section S99

-Paragraph 1

-Subparagraph (SX 210.5-02.24)

-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 02

-Paragraph 24

-Article 5

+ Details

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Balance Type:	credit
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- Details

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Period Type:

Note 3 - Option Agreement (Details) (USD $)	12 Months Ended
Note 3 - Option Agreement (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Mar. 20, 2012
Note 3 - Option Agreement (Details) [Line Items]
Noncontrolling Interest, Ownership Percentage by Noncontrolling Owners				5.00%
Noncontrolling Interest, Ownership Percentage by Parent				96.00%
Increase in Shares Covered by Option				10.00%ins_IncreaseInSharesCoveredByOption
Open Option Contracts Written, Exercise Price				1,000,000
Marketing Expense	$ 1,408,000us-gaap_MarketingExpense	$ 1,632,000us-gaap_MarketingExpense
Other Liabilities, Noncurrent	230,000us-gaap_OtherLiabilitiesNoncurrent	185,000us-gaap_OtherLiabilitiesNoncurrent
Option Expense [Member]
Note 3 - Option Agreement (Details) [Line Items]
Marketing Expense			18,000
Other Liabilities, Noncurrent	$ 18,000	$ 18,000