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Schedule Of Segment Premium Revenue By Each Marketing Groups (Detail) (USD $)
In Thousands, unless otherwise specified
12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2010
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount $ 2,856,866 $ 2,657,345 $ 2,652,274
Distribution channel premium as percentage of segment premium 100.00% 100.00% 100.00%
United American Independent
     
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount 320,445 329,944 340,696
Distribution channel premium as percentage of segment premium 11.00% 12.00% 13.00%
Liberty National Exclusive
     
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount 545,258 578,415 625,643
Distribution channel premium as percentage of segment premium 19.00% 22.00% 24.00%
American Income Exclusive
     
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount 743,336 688,033 639,708
Distribution channel premium as percentage of segment premium 26.00% 26.00% 24.00%
Family Heritage
     
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount 30,249    
Distribution channel premium as percentage of segment premium 1.00%    
Direct Response
     
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount 688,077 650,717 620,932
Distribution channel premium as percentage of segment premium 24.00% 25.00% 23.00%
Medicare Part D
     
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount 317,764 196,710 208,970
Distribution channel premium as percentage of segment premium 11.00% 7.00% 8.00%
Other
     
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount 211,737 213,526 216,325
Distribution channel premium as percentage of segment premium 8.00% 8.00% 8.00%
Life Insurance
     
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount 1,808,524 1,726,244 1,663,699
Distribution channel premium as percentage of segment premium 100.00% 100.00% 100.00%
Life Insurance | United American Independent
     
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount 21,127 22,846 25,534
Distribution channel premium as percentage of segment premium 1.00% 1.00% 1.00%
Life Insurance | Liberty National Exclusive
     
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount 281,723 288,308 294,587
Distribution channel premium as percentage of segment premium 15.00% 17.00% 18.00%
Life Insurance | American Income Exclusive
     
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount 663,696 607,914 560,649
Distribution channel premium as percentage of segment premium 37.00% 35.00% 34.00%
Life Insurance | Family Heritage
     
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount 130    
Distribution channel premium as percentage of segment premium 0.00%    
Life Insurance | Direct Response
     
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount 630,111 593,650 566,604
Distribution channel premium as percentage of segment premium 35.00% 35.00% 34.00%
Life Insurance | Other
     
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount 211,737 213,526 216,325
Distribution channel premium as percentage of segment premium 12.00% 12.00% 13.00%
Health Insurance
     
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount 1,047,783 930,493 987,937
Distribution channel premium as percentage of segment premium 100.00% 100.00% 100.00%
Health Insurance | United American Independent
     
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount 298,759 306,490 314,524
Distribution channel premium as percentage of segment premium 28.00% 33.00% 32.00%
Health Insurance | Liberty National Exclusive
     
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount 263,535 290,107 331,056
Distribution channel premium as percentage of segment premium 25.00% 31.00% 34.00%
Health Insurance | American Income Exclusive
     
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount 79,640 80,119 79,059
Distribution channel premium as percentage of segment premium 8.00% 9.00% 8.00%
Health Insurance | Family Heritage
     
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount 30,119    
Distribution channel premium as percentage of segment premium 3.00%    
Health Insurance | Direct Response
     
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount 57,966 57,067 54,328
Distribution channel premium as percentage of segment premium 6.00% 6.00% 5.00%
Health Insurance | Medicare Part D
     
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount 317,764 196,710 208,970
Distribution channel premium as percentage of segment premium 30.00% 21.00% 21.00%
Annuity
     
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount 559 608 638
Distribution channel premium as percentage of segment premium 100.00% 100.00% 100.00%
Annuity | United American Independent
     
Segment Reporting Information [Line Items]      
Segment premium revenue, Amount $ 559 $ 608 $ 638
Distribution channel premium as percentage of segment premium 100.00% 100.00% 100.00%