Segment Information and Geographic Data (Tables)

12 Months Ended

Sep. 26, 2015

Summary Information by Operating Segment

The following table shows information by reportable operating segment for 2015, 2014 and 2013 (in millions):


	2015		2014		2013
Americas:
Net sales	$	93,864	$	80,095	$	77,093
Operating income	$	31,186	$	26,158	$	24,829

Europe:
Net sales	$	50,337	$	44,285	$	40,980
Operating income	$	16,527	$	14,434	$	12,767

Greater China:
Net sales	$	58,715	$	31,853	$	27,016
Operating income	$	23,002	$	11,039	$	8,499

Japan:
Net sales	$	15,706	$	15,314	$	13,782
Operating income	$	7,617	$	6,904	$	6,668

Rest of Asia Pacific:
Net sales	$	15,093	$	11,248	$	12,039
Operating income	$	5,518	$	3,674	$	3,762

Reconciliation of Segment Operating Income to Consolidated Statements of Operations

A reconciliation of the Company’s segment operating income to the Consolidated Statements of Operations for 2015, 2014 and 2013 is as follows (in millions):


	2015			2014			2013
Segment operating income	$	83,850		$	62,209		$	56,525
Research and development expense		(8,067	)		(6,041	)		(4,475	)
Other corporate expenses, net		(4,553	)		(3,665	)		(3,051	)

Total operating income	$	71,230		$	52,503		$	48,999

Net Sales

Net sales for 2015, 2014 and 2013 are as follows (in millions):


	2015		2014		2013
Net sales:
U.S.	$	81,732	$	68,909	$	66,197
China ⁽¹⁾		56,547		30,638		25,946
Other countries		95,436		83,248		78,767

Total net sales	$	233,715	$	182,795	$	170,910

⁽¹⁾

China includes Hong Kong.

Long-Lived Assets

Long-lived assets as of September 26, 2015 and September 27, 2014 are as follows (in millions):	2015		2014
Long-lived assets:
U.S.	$	12,022	$	9,108
China ⁽¹⁾		8,722		9,477
Other countries		3,040		2,917

Total long-lived assets	$	23,784	$	21,502

⁽¹⁾

China includes Hong Kong. Long-lived assets located in China consist primarily of product tooling and manufacturing process equipment and assets related to retail stores and related infrastructure.

Net Sales by Product

Net sales by product for 2015, 2014 and 2013 are as follows (in millions):


	2015		2014		2013
Net Sales by Product:
iPhone ⁽¹⁾	$	155,041	$	101,991	$	91,279
iPad ⁽¹⁾		23,227		30,283		31,980
Mac ⁽¹⁾		25,471		24,079		21,483
Services ⁽²⁾		19,909		18,063		16,051
Other Products ⁽¹⁾⁽³⁾		10,067		8,379		10,117

Total net sales	$	233,715	$	182,795	$	170,910

⁽¹⁾

Includes deferrals and amortization of related software upgrade rights and non-software services.

⁽²⁾

Includes revenue from the iTunes Store, App Store, Mac App Store, iBooks Store, Apple Music, AppleCare, Apple Pay, licensing and other services.

⁽³⁾

Includes sales of Apple TV, Apple Watch, Beats products, iPod and Apple-branded and third-party accessories.