8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of

The Securities Exchange Act of 1934

January 18, 2011

Date of Report (date of earliest event reported)

APPLE INC.

(Exact name of Registrant as specified in its charter)

California	000-10030	94-2404110
(State or other jurisdiction of incorporation)	(Commission File Number)	(I.R.S. Employer Identification Number)

1 Infinite Loop, Cupertino, CA 95014

(Address of principal executive offices)

(408) 996-1010

(Registrant’s telephone number, including area code)

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

¨ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

¨ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 2.02 Results of Operations and Financial Condition.

On January 18, 2011, Apple Inc. (“Apple”) issued a press release regarding Apple’s financial results for its first fiscal quarter ended December 25, 2010 and a related data sheet. A copy of Apple’s press release is attached hereto as Exhibit 99.1 and a copy of the related data sheet is attached hereto as Exhibit 99.2.

The information contained in this Current Report shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits.

The following exhibits are furnished herewith:

Exhibit Number	Description
99.1	Text of press release issued by Apple Inc. on January 18, 2011.
99.2	Data sheet issued by Apple Inc. on January 18, 2011.

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	APPLE INC.
Date: January 18, 2011	By:	/s/ Peter Oppenheimer
		Peter Oppenheimer   Senior Vice President,   Chief Financial Officer

EXHIBIT INDEX

Exhibit Number	Description
99.1	Text of press release issued by Apple Inc. on January 18, 2011.
99.2	Data sheet issued by Apple Inc. on January 18, 2011.

EX-99.1

Exhibit 99.1

Apple Reports First Quarter Results

Record Mac, iPhone, iPad Sales Drive Highest Revenue and Earnings Ever

Revenue Grows 71 Percent; Earnings Grow 78 Percent

CUPERTINO, California—January 18, 2011—Apple^® today announced financial results for its fiscal 2011 first quarter ended December 25, 2010. The Company posted record revenue of $26.74 billion and record net quarterly profit of $6 billion, or $6.43 per diluted share. These results compare to revenue of $15.68 billion and net quarterly profit of $3.38 billion, or $3.67 per diluted share, in the year-ago quarter. Gross margin was 38.5 percent compared to 40.9 percent in the year-ago quarter. International sales accounted for 62 percent of the quarter’s revenue.

Apple sold 4.13 million Macs during the quarter, a 23 percent unit increase over the year-ago quarter. The Company sold 16.24 million iPhones in the quarter, representing 86 percent unit growth over the year-ago quarter. Apple sold 19.45 million iPods during the quarter, representing a seven percent unit decline from the year-ago quarter. The Company also sold 7.33 million iPads during the quarter.

“We had a phenomenal holiday quarter with record Mac, iPhone and iPad sales,” said Steve Jobs, Apple’s CEO. “We are firing on all cylinders and we’ve got some exciting things in the pipeline for this year including iPhone 4 on Verizon which customers can’t wait to get their hands on.”

“We couldn’t be happier with the performance of our business, generating $9.8 billion in cash flow from operations during the December quarter,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the second fiscal quarter of 2011, we expect revenue of about $22 billion and we expect diluted earnings per share of about $4.90.”

Apple will provide live streaming of its Q1 2011 financial results conference call beginning at 2:00 p.m. PST on January 18, 2011 at www.apple.com/quicktime/qtv/earningsq111. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue and earnings per share. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included

from time to time in the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 25, 2010 and its Form 10-Q for the quarter ended December 25, 2010 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contact:

Steve Dowling

Apple

dowling@apple.com

(408) 974-1896

Investor Relations Contacts:

Nancy Paxton

Apple

paxton1@apple.com

(408) 974-5420

Joan Hoover

Apple

hoover1@apple.com

(408) 974-4570

NOTE TO EDITORS: For additional information visit Apple’s PR website (www.apple.com/pr), or call Apple’s Media Helpline at (408) 974-2042.

^© 2011 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS and Macintosh are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Inc.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(in millions, except share amounts which are reflected in thousands and per share amounts)

	Three Months Ended
	December 25, 2010		December 26, 2009
Net sales	$	26,741	$	15,683
Cost of sales (1)		16,443		9,272
Gross margin		10,298		6,411
Operating expenses:
Research and development (1)		575		398
Selling, general and administrative (1)		1,896		1,288
Total operating expenses		2,471		1,686
Operating income		7,827		4,725
Other income and expense		136		33
Income before provision for income taxes		7,963		4,758
Provision for income taxes		1,959		1,380
Net income	$	6,004	$	3,378
Earnings per common share:
Basic	$	6.53	$	3.74
Diluted	$	6.43	$	3.67
Shares used in computing earnings per share:
Basic		919,294		903,542
Diluted		933,154		919,783
(1) Includes stock-based compensation expense as follows:
Cost of sales	$	52	$	37
Research and development	$	113	$	74
Selling, general and administrative	$	134	$	94

Apple Inc.

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

(in millions, except share amounts)

	December 25, 2010		September 25, 2010
ASSETS:
Current assets:
Cash and cash equivalents	$	10,734	$	11,261
Short-term marketable securities		16,243		14,359
Accounts receivable, less allowances of $62 and $55, respectively		6,027		5,510
Inventories		885		1,051
Deferred tax assets		1,724		1,636
Vendor non-trade receivables		4,847		4,414
Other current assets		3,467		3,447
Total current assets		43,927		41,678
Long-term marketable securities		32,730		25,391
Property, plant and equipment, net		5,868		4,768
Goodwill		741		741
Acquired intangible assets, net		522		342
Other assets		2,954		2,263
Total assets	$	86,742	$	75,183
LIABILITIES AND SHAREHOLDERS’ EQUITY:
Current liabilities:
Accounts payable	$	14,301	$	12,015
Accrued expenses		5,953		5,723
Deferred revenue		3,541		2,984
Total current liabilities		23,795		20,722
Deferred revenue – non-current		1,216		1,139
Other non-current liabilities		7,065		5,531
Total liabilities		32,076		27,392
Commitments and contingencies
Shareholders’ equity:
Common stock, no par value; 1,800,000,000 shares authorized; 921,035,475 and 915,970,050 shares issued and outstanding, respectively		11,502		10,668
Retained earnings		43,050		37,169
Accumulated other comprehensive income/(loss)		114		(46	)
Total shareholders’ equity		54,666		47,791
Total liabilities and shareholders’ equity	$	86,742	$	75,183

Apple Inc.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(in millions)

	Three Months Ended
	December 25, 2010			December 26, 2009
Cash and cash equivalents, beginning of the period	$	11,261		$	5,263
Operating activities:
Net income		6,004			3,378
Adjustments to reconcile net income to cash generated by operating activities:
Depreciation, amortization and accretion		356			209
Stock-based compensation expense		299			205
Deferred income tax expense		823			425
Changes in operating assets and liabilities:
Accounts receivable, net		(517	)		271
Inventories		166			(121	)
Vendor non-trade receivables		(433	)		(95	)
Other current and non-current assets		(558	)		(369	)
Accounts payable		2,346			956
Deferred revenue		634			606
Other current and non-current liabilities		653			316
Cash generated by operating activities		9,773			5,781
Investing activities:
Purchases of marketable securities		(19,575	)		(12,922	)
Proceeds from maturities of marketable securities		3,279			6,216
Proceeds from sales of marketable securities		6,853			3,199
Payments for acquisition of property, plant and equipment		(1,214	)		(376	)
Payments for acquisition of intangible assets		(49	)		(5	)
Other		(23	)		(70	)
Cash used in investing activities		(10,729	)		(3,958	)
Financing activities:
Proceeds from issuance of common stock		208			374
Excess tax benefits from stock-based compensation		454			252
Taxes paid related to net share settlement of equity awards		(233	)		(103	)
Cash generated by financing activities		429			523
(Decrease)/increase in cash and cash equivalents		(527	)		2,346
Cash and cash equivalents, end of the period	$	10,734		$	7,609
Supplemental cash flow disclosure:
Cash paid for income taxes, net	$	826		$	980

EX-99.2

Exhibit 99.2

Apple Inc.

Q1 2011 Unaudited Summary Data

	Q4 2010				Q1 2010				Q1 2011				Sequential Change				Year/Year Change
	CPU Units K		Revenue $M		CPU Units K		Revenue $M		CPU Units K		Revenue $M		CPU Units		Revenue		CPU Units		Revenue
Operating Segments
Americas		1,460	$	7,186		1,187	$	6,092		1,360	$	9,218		- 7%		28%		15%		51%
Europe		978		5,458		1,068		5,024		1,245		7,256		27%		33%		17%		44%
Japan		118		1,401		105		783		162		1,433		37%		2%		54%		83%
Asia Pacific		455		2,732		313		1,813		516		4,987		13%		83%		65%		175%
Retail		874		3,566		689		1,971		851		3,847		- 3%		8%		24%		95%
Total Operating Segments		3,885	$	20,343		3,362	$	15,683		4,134	$	26,741		6%		31%		23%		71%
			Revenue				Revenue				Revenue		Sequential Change				Year/Year Change
	Units K		$M		Units K		$M		Units K		$M		Units		Revenue		Units		Revenue
Product Summary
Desktops (1)		1,242	$	1,676		1,234	$	1,692		1,227	$	1,731		- 1%		3%		- 1%		2%
Portables (2)		2,643		3,194		2,128		2,758		2,907		3,699		10%		16%		37%		34%
Subtotal CPUs		3,885		4,870		3,362		4,450		4,134		5,430		6%		11%		23%		22%
iPod		9,051		1,477		20,970		3,391		19,446		3,425		115%		132%		- 7%		1%
Other Music Related Products and Services (3)				1,243				1,164				1,431				15%				23%
iPhone and Related Products and Services (4)		14,102		8,822		8,737		5,578		16,235		10,468		15%		19%		86%		88%
iPad and Related Products and Services (5)		4,188		2,792		0		0		7,331		4,608		75%		65%		N/M		N/M
Peripherals and Other Hardware				477				469				593				24%				26%
Software, Service and Other Sales				662				631				786				19%				25%
Total Apple			$	20,343			$	15,683			$	26,741				31%				71%

(1) Includes iMac, Mac mini, Mac Pro and Xserve product lines.

(2) Includes MacBook, MacBook Air and MacBook Pro product lines.

(3) Includes iTunes Store sales, iPod services, and Apple-branded and third-party iPod accessories.

(4) Includes recognized revenue from iPhone sales, carrier agreements, services, and Apple-branded and third-party iPhone accessories.

(5) Includes recognized revenue from iPad sales, services, and Apple-branded and third-party iPad accessories.

N/M: Not Meaningful

K = Units in thousands

$M = Amounts in millions