EX-99.2 3 a8-kexhibit992q420189292018.htm EXHIBIT 99.2 Exhibit




 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 99.2
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Apple Inc.
Q4 2018 Unaudited Summary Data
(Units in thousands, Revenue in millions)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Q4 2018
 
Q3 2018
 
Q4 2017
 
Sequential Change
 
Year/Year Change
 
 
 
 
Revenue
 
 
 
Revenue
 
 
 
Revenue
 
 
 
Revenue
 
 
 
Revenue
Reportable Segments
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Americas
 
 
$
27,517

 
 
 
$
24,542

 
 
 
$
23,099

 
 
 
12
 %
 
 
 
19
 %
 
Europe
 
 
15,382

 
 
 
12,138

 
 
 
13,009

 
 
 
27
 %
 
 
 
18
 %
 
Greater China
 
 
11,411

 
 
 
9,551

 
 
 
9,801

 
 
 
19
 %
 
 
 
16
 %
 
Japan
 
 
5,161

 
 
 
3,867

 
 
 
3,858

 
 
 
33
 %
 
 
 
34
 %
 
Rest of Asia Pacific
 
 
3,429

 
 
 
3,167

 
 
 
2,812

 
 
 
8
 %
 
 
 
22
 %
Total Apple
 
 
$
62,900

 
 
 
$
53,265

 
 
 
$
52,579

 
 
 
18
 %
 
 
 
20
 %
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Q4 2018
 
Q3 2018
 
Q4 2017
 
Sequential Change
 
Year/Year Change
 
 
Units
 
Revenue
 
Units
 
Revenue
 
Units
 
Revenue
 
Units
 
Revenue
 
Units
 
Revenue
Product Summary
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
iPhone (1)
46,889

 
$
37,185

 
41,300

 
$
29,906

 
46,677

 
$
28,846

 
14
 %
 
24
 %
 
0
 %
 
29
 %
 
iPad (1)
9,699

 
4,089

 
11,553

 
4,741

 
10,326

 
4,831

 
-16
 %
 
-14
 %
 
-6
 %
 
-15
 %
 
Mac (1)
5,299

 
7,411

 
3,720

 
5,330

 
5,386

 
7,170

 
42
 %
 
39
 %
 
-2
 %
 
3
 %
 
Services (2)
 
 
9,981

 
 
 
9,548

 
 
 
8,501

 
 
 
5
 %
 
 
 
17
 %
 
Other Products (1)(3)
 
 
4,234

 
 
 
3,740

 
 
 
3,231

 
 
 
13
 %
 
 
 
31
 %
Total Apple
 
 
$
62,900

 
 
 
$
53,265

 
 
 
$
52,579

 
 
 
18
 %
 
 
 
20
 %
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(1)
Includes deferrals and amortization of related software upgrade rights and non-software services.
 
 
 
 
 
 
 
 
 
 
(2)
Includes revenue from Digital Content and Services, AppleCare, Apple Pay, licensing and other services. Services net sales in the third quarter of 2018 included
a favorable one-time item of $236 million in connection with the final resolution of various lawsuits. Services net sales in the fourth quarter of 2017 included
a favorable one-time adjustment of $640 million due to a change in estimate based on the availability of additional supporting information.
 
 
 
(3)
Includes sales of AirPods, Apple TV, Apple Watch, Beats products, HomePod, iPod touch and other Apple-branded and third-party accessories.