EX-99.2 3 a8-kexhibit992q320186302018.htm EXHIBIT 99.2 Exhibit




 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 99.2
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Apple Inc.
Q3 2018 Unaudited Summary Data
(Units in thousands, Revenue in millions)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Q3 2018
 
Q2 2018
 
Q3 2017
 
Sequential Change
 
Year/Year Change
 
 
 
 
Revenue
 
 
 
Revenue
 
 
 
Revenue
 
 
 
Revenue
 
 
 
Revenue
Reportable Segments
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Americas
 
 
$
24,542

 
 
 
$
24,841

 
 
 
$
20,376

 
 
 
-1
 %
 
 
 
20
 %
 
Europe
 
 
12,138

 
 
 
13,846

 
 
 
10,675

 
 
 
-12
 %
 
 
 
14
 %
 
Greater China
 
 
9,551

 
 
 
13,024

 
 
 
8,004

 
 
 
-27
 %
 
 
 
19
 %
 
Japan
 
 
3,867

 
 
 
5,468

 
 
 
3,624

 
 
 
-29
 %
 
 
 
7
 %
 
Rest of Asia Pacific
 
 
3,167

 
 
 
3,958

 
 
 
2,729

 
 
 
-20
 %
 
 
 
16
 %
Total Apple
 
 
$
53,265

 
 
 
$
61,137

 
 
 
$
45,408

 
 
 
-13
 %
 
 
 
17
 %
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Q3 2018
 
Q2 2018
 
Q3 2017
 
Sequential Change
 
Year/Year Change
 
 
Units
 
Revenue
 
Units
 
Revenue
 
Units
 
Revenue
 
Units
 
Revenue
 
Units
 
Revenue
Product Summary
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
iPhone (1)
41,300

 
$
29,906

 
52,217

 
$
38,032

 
41,026

 
$
24,846

 
-21
 %
 
-21
 %
 
1
 %
 
20
 %
 
iPad (1)
11,553

 
4,741

 
9,113

 
4,113

 
11,424

 
4,969

 
27
 %
 
15
 %
 
1
 %
 
-5
 %
 
Mac (1)
3,720

 
5,330

 
4,078

 
5,848

 
4,292

 
5,592

 
-9
 %
 
-9
 %
 
-13
 %
 
-5
 %
 
Services (2)
 
 
9,548

 
 
 
9,190

 
 
 
7,266

 
 
 
4
 %
 
 
 
31
 %
 
Other Products (1)(3)
 
 
3,740

 
 
 
3,954

 
 
 
2,735

 
 
 
-5
 %
 
 
 
37
 %
Total Apple
 
 
$
53,265

 
 
 
$
61,137

 
 
 
$
45,408

 
 
 
-13
 %
 
 
 
17
 %
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(1)
Includes deferrals and amortization of related software upgrade rights and non-software services.
 
 
 
 
 
 
 
 
 
 
(2)
Includes revenue from Digital Content and Services, AppleCare, Apple Pay, licensing and other services. Services revenue in the third quarter
of 2018 included a favorable one-time item of $236 million in connection with the final resolution of various lawsuits.
 
 
 
 
 
 
(3)
Includes sales of AirPods, Apple TV, Apple Watch, Beats products, HomePod, iPod touch and other Apple-branded and third-party accessories.