EX-99.2 3 a8-kexhibit992q12018123020.htm EXHIBIT 99.2 Exhibit




 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 99.2
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Apple Inc.
Q1 2018 Unaudited Summary Data
(Units in thousands, Revenue in millions)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Q1 2018
 
Q4 2017
 
Q1 2017
 
Sequential Change
 
Year/Year Change
 
 
 
 
Revenue
 
 
 
Revenue
 
 
 
Revenue
 
 
 
Revenue
 
 
 
Revenue
Reportable Segments
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Americas
 
 
$
35,193

 
 
 
$
23,099

 
 
 
$
31,968

 
 
 
52
 %
 
 
 
10
 %
 
Europe
 
 
21,054

 
 
 
13,009

 
 
 
18,521

 
 
 
62
 %
 
 
 
14
 %
 
Greater China
 
 
17,956

 
 
 
9,801

 
 
 
16,233

 
 
 
83
 %
 
 
 
11
 %
 
Japan
 
 
7,237

 
 
 
3,858

 
 
 
5,766

 
 
 
88
 %
 
 
 
26
 %
 
Rest of Asia Pacific
 
 
6,853

 
 
 
2,812

 
 
 
5,863

 
 
 
144
 %
 
 
 
17
 %
Total Apple
 
 
$
88,293

 
 
 
$
52,579

 
 
 
$
78,351

 
 
 
68
 %
 
 
 
13
 %
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Q1 2018
 
Q4 2017
 
Q1 2017
 
Sequential Change
 
Year/Year Change
 
 
Units
 
Revenue
 
Units
 
Revenue
 
Units
 
Revenue
 
Units
 
Revenue
 
Units
 
Revenue
Product Summary
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
iPhone (1)
77,316

 
$
61,576

 
46,677

 
$
28,846

 
78,290

 
$
54,378

 
66
 %
 
113
 %
 
-1
 %
 
13
 %
 
iPad (1)
13,170

 
5,862

 
10,326

 
4,831

 
13,081

 
5,533

 
28
 %
 
21
 %
 
1
 %
 
6
 %
 
Mac (1)
5,112

 
6,895

 
5,386

 
7,170

 
5,374

 
7,244

 
-5
 %
 
-4
 %
 
-5
 %
 
-5
 %
 
Services (2)
 
 
8,471

 
 
 
8,501

 
 
 
7,172

 
 
 
0
 %
 
 
 
18
 %
 
Other Products (1)(3)
 
 
5,489

 
 
 
3,231

 
 
 
4,024

 
 
 
70
 %
 
 
 
36
 %
Total Apple
 
 
$
88,293

 
 
 
$
52,579

 
 
 
$
78,351

 
 
 
68
 %
 
 
 
13
 %
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(1)
Includes deferrals and amortization of related software upgrade rights and non-software services.
 
 
 
 
 
 
 
 
(2)
Includes revenue from Digital Content and Services, AppleCare, Apple Pay, licensing and other services. Services
revenue in the fourth quarter of 2017 included a favorable one-time adjustment of $640 million due to a change
in estimate based on the availability of additional supporting information.
 
 
 
 
 
 
 
 
(3)
Includes sales of Apple TV, Apple Watch, Beats products, iPod touch and Apple-branded and third-party accessories.