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REVENUES
 9 Months Ended
Feb. 29, 2024
Revenue from Contract with Customer [Abstract]  
REVENUES
NOTE 10 — REVENUES
DISAGGREGATION OF REVENUES
The following tables present the Company's Revenues disaggregated by reportable operating segment, major product line and distribution channel:
THREE MONTHS ENDED FEBRUARY 29, 2024
(Dollars in millions)
NORTH AMERICAEUROPE, MIDDLE EAST & AFRICAGREATER CHINAASIA PACIFIC & LATIN AMERICAGLOBAL BRAND DIVISIONSTOTAL NIKE BRANDCONVERSECORPORATETOTAL NIKE, INC.
Revenues by:
Footwear$3,460 $1,960 $1,547 $1,195 $— $8,162 $426 $— $8,588 
Apparel1,408 994 498 390 — 3,290 25 — 3,315 
Equipment202 184 39 62 — 487 9 — 496 
Other— — — — 9 9 35 (14)30 
TOTAL REVENUES$5,070 $3,138 $2,084 $1,647 $9 $11,948 $495 $(14)$12,429 
Revenues by:
Sales to Wholesale Customers$2,440 $1,966 $1,243 $939 $— $6,588 $257 $— $6,845 
Sales through Direct to Consumer2,630 1,172 841 708 — 5,351 203 — 5,554 
Other— — — — 9 9 35 (14)30 
TOTAL REVENUES$5,070 $3,138 $2,084 $1,647 $9 $11,948 $495 $(14)$12,429 

THREE MONTHS ENDED FEBRUARY 28, 2023
(Dollars in millions)
NORTH AMERICAEUROPE, MIDDLE EAST & AFRICAGREATER CHINAASIA PACIFIC & LATIN AMERICAGLOBAL BRAND DIVISIONSTOTAL NIKE BRANDCONVERSECORPORATETOTAL NIKE, INC.
Revenues by:
Footwear$3,322 $2,011 $1,496 $1,141 $— $7,970 $540 $— $8,510 
Apparel1,419 1,094 461 407 — 3,381 29 — 3,410 
Equipment172 141 37 53 — 403 6 — 409 
Other— — — — 12 12 37 12 61 
TOTAL REVENUES$4,913 $3,246 $1,994 $1,601 $12 $11,766 $612 $12 $12,390 
Revenues by:
Sales to Wholesale Customers$2,323 $2,061 $1,126 $913 $— $6,423 $323 $— $6,746 
Sales through Direct to Consumer2,590 1,185 868 688 — 5,331 252 — 5,583 
Other— — — — 12 12 37 12 61 
TOTAL REVENUES$4,913 $3,246 $1,994 $1,601 $12 $11,766 $612 $12 $12,390 
NINE MONTHS ENDED FEBRUARY 29, 2024
(Dollars in millions)
NORTH AMERICAEUROPE, MIDDLE EAST & AFRICAGREATER CHINAASIA PACIFIC & LATIN AMERICAGLOBAL BRAND DIVISIONSTOTAL NIKE BRANDCONVERSECORPORATETOTAL NIKE, INC.
Revenues by:
Footwear$10,950 $6,406 $4,195 $3,639 $— $25,190 $1,390 $— $26,580 
Apparel4,555 3,331 1,368 1,198 — 10,452 75 — 10,527 
Equipment613 578 119 187 — 1,497 27 — 1,524 
Other— — — — 34 34 110 (19)125 
TOTAL REVENUES$16,118 $10,315 $5,682 $5,024 $34 $37,173 $1,602 $(19)$38,756 
Revenues by:
Sales to Wholesale Customers$8,114 $6,483 $3,165 $2,927 $— $20,689 $843 $— $21,532 
Sales through Direct to Consumer8,004 3,832 2,517 2,097 — 16,450 649 — 17,099 
Other— — — — 34 34 110 (19)125 
TOTAL REVENUES$16,118 $10,315 $5,682 $5,024 $34 $37,173 $1,602 $(19)$38,756 

NINE MONTHS ENDED FEBRUARY 28, 2023
(Dollars in millions)
NORTH AMERICAEUROPE, MIDDLE EAST & AFRICAGREATER CHINAASIA PACIFIC & LATIN AMERICAGLOBAL BRAND DIVISIONSTOTAL NIKE BRANDCONVERSECORPORATETOTAL NIKE, INC.
Revenues by:
Footwear$11,090 $6,086 $4,099 $3,313 $— $24,588 $1,633 $— $26,221 
Apparel4,598 3,528 1,228 1,255 — 10,609 70 — 10,679 
Equipment565 454 111 167 — 1,297 21 — 1,318 
Other— — — — 44 44 117 13 174 
TOTAL REVENUES$16,253 $10,068 $5,438 $4,735 $44 $36,538 $1,841 $13 $38,392 
Revenues by:
Sales to Wholesale Customers$8,533 $6,506 $2,862 $2,792 $— $20,693 $971 $— $21,664 
Sales through Direct to Consumer7,720 3,562 2,576 1,943 — 15,801 753 — 16,554 
Other— — — — 44 44 117 13 174 
TOTAL REVENUES$16,253 $10,068 $5,438 $4,735 $44 $36,538 $1,841 $13 $38,392 
For the three and nine months ended February 29, 2024 and three and nine months ended February 28, 2023, Global Brand Divisions revenues included NIKE Brand licensing and other miscellaneous revenues that are not part of a geographic operating segment. Converse Other revenues were primarily attributable to licensing businesses. Corporate revenues primarily consisted of foreign currency hedge gains and losses related to revenues generated by entities within the NIKE Brand geographic operating segments and Converse, but managed through the Company's central foreign exchange risk management program.
As of February 29, 2024 and May 31, 2023, the Company did not have any contract assets and had an immaterial amount of contract liabilities recorded in Accrued liabilities on the Unaudited Condensed Consolidated Balance Sheets.