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Revenues
9 Months Ended
Feb. 28, 2021
Revenue from Contract with Customer [Abstract]  
Revenues
NOTE 11 — REVENUES
DISAGGREGATION OF REVENUES
The following tables present the Company's revenues disaggregated by reportable operating segment, major product line and by distribution channel:
THREE MONTHS ENDED FEBRUARY 28, 2021
(Dollars in millions)
NORTH AMERICAEUROPE, MIDDLE EAST & AFRICAGREATER CHINA
ASIA PACIFIC & LATIN AMERICA(1)
GLOBAL BRAND DIVISIONSTOTAL NIKE BRANDCONVERSECORPORATETOTAL NIKE, INC.
Revenues by:
Footwear$2,382 $1,606 $1,614 $903 $— $6,505 $513 $— $7,018 
Apparel1,087 898 616 365 — 2,966 28 — 2,994 
Equipment95 105 49 47 — 296 — 302 
Other— — — — 23 14 43 
TOTAL REVENUES$3,564 $2,609 $2,279 $1,315 $6 $9,773 $570 $14 $10,357 
Revenues by:
Sales to Wholesale Customers$1,894 $1,805 $1,269 $846 $— $5,814 $366 $— $6,180 
Sales through Direct to Consumer1,670 804 1,010 469 — 3,953 181 — 4,134 
Other— — — — 23 14 43 
TOTAL REVENUES$3,564 $2,609 $2,279 $1,315 $6 $9,773 $570 $14 $10,357 
(1)    Refer to Note 13 — Acquisitions and Divestitures for additional information on the transition of the Company's NIKE Brand business in Brazil to a third-party distributor.
THREE MONTHS ENDED FEBRUARY 29, 2020
(Dollars in millions)
NORTH AMERICAEUROPE, MIDDLE EAST & AFRICAGREATER CHINAASIA PACIFIC & LATIN AMERICAGLOBAL BRAND DIVISIONSTOTAL NIKE BRANDCONVERSECORPORATETOTAL NIKE, INC.
Revenues by:
Footwear$2,628 $1,711 $1,075 $963 $— $6,377 $455 $— $6,832 
Apparel1,228 889 400 388 — 2,905 20 — 2,925 
Equipment123 109 31 63 — 326 — 331 
Other— — — — 26 (18)16 
TOTAL REVENUES$3,979 $2,709 $1,506 $1,414 $8 $9,616 $506 $(18)$10,104 
Revenues by:
Sales to Wholesale Customers$2,521 $1,956 $881 $953 $— $6,311 $330 $— $6,641 
Sales through Direct to Consumer1,458 753 625 461 — 3,297 150 — 3,447 
Other— — — — 26 (18)16 
TOTAL REVENUES$3,979 $2,709 $1,506 $1,414 $8 $9,616 $506 $(18)$10,104 
NINE MONTHS ENDED FEBRUARY 28, 2021
(Dollars in millions)
NORTH AMERICAEUROPE, MIDDLE EAST & AFRICAGREATER CHINA
ASIA PACIFIC & LATIN AMERICA(1)
GLOBAL BRAND DIVISIONSTOTAL NIKE BRANDCONVERSECORPORATETOTAL NIKE, INC.
Revenues by:
Footwear$7,851 $5,139 $4,432 $2,652 $— $20,074 $1,442 $— $21,516 
Apparel3,580 2,973 1,775 1,098 — 9,426 82 — 9,508 
Equipment364 365 150 135 — 1,014 22 — 1,036 
Other— — — — 18 18 63 53 134 
TOTAL REVENUES$11,795 $8,477 $6,357 $3,885 $18 $30,532 $1,609 $53 $32,194 
Revenues by:
Sales to Wholesale Customers$6,967 $5,763 $3,392 $2,479 $— $18,601 $998 $— $19,599 
Sales through Direct to Consumer4,828 2,714 2,965 1,406 — 11,913 548 — 12,461 
Other— — — — 18 18 63 53 134 
TOTAL REVENUES$11,795 $8,477 $6,357 $3,885 $18 $30,532 $1,609 $53 $32,194 
(1)    Refer to Note 13 — Acquisitions and Divestitures for additional information on the transition of the Company's NIKE Brand business in Brazil to a third-party distributor.
NINE MONTHS ENDED FEBRUARY 29, 2020
(Dollars in millions)
NORTH AMERICAEUROPE, MIDDLE EAST & AFRICAGREATER CHINAASIA PACIFIC & LATIN AMERICAGLOBAL BRAND DIVISIONSTOTAL NIKE BRANDCONVERSECORPORATETOTAL NIKE, INC.
Revenues by:
Footwear$7,723 $5,005 $3,486 $2,890 $— $19,104 $1,367 $— $20,471 
Apparel4,076 2,655 1,428 1,154 — 9,313 76 — 9,389 
Equipment455 359 118 183 — 1,115 20 — 1,135 
Other— — — — 24 24 78 (7)95 
TOTAL REVENUES$12,254 $8,019 $5,032 $4,227 $24 $29,556 $1,541 $(7)$31,090 
Revenues by:
Sales to Wholesale Customers$8,119 $5,792 $2,895 $2,925 $— $19,731 $983 $— $20,714 
Sales through Direct to Consumer4,135 2,227 2,137 1,302 — 9,801 480 — 10,281 
Other— — — — 24 24 78 (7)95 
TOTAL REVENUES$12,254 $8,019 $5,032 $4,227 $24 $29,556 $1,541 $(7)$31,090 

For the three and nine months ended February 28, 2021 and February 29, 2020, Global Brand Divisions revenues include NIKE Brand licensing and other miscellaneous revenues that are not part of a geographic operating segment. Converse Other revenues were primarily attributable to licensing businesses. Corporate Other revenues primarily consisted of foreign currency hedge gains and losses related to revenues generated by entities within the NIKE Brand geographic operating segments and Converse, but managed through the Company's central foreign exchange risk management program.
As of February 28, 2021 and May 31, 2020, the Company did not have any contract assets and had an immaterial amount of contract liabilities recorded in Accrued liabilities on the Unaudited Condensed Consolidated Balance Sheets.