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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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 TZ8R2WQvJpNoHjW+aLwhdg==

<SEC-DOCUMENT>0001209191-03-016197.txt : 20030808
<SEC-HEADER>0001209191-03-016197.hdr.sgml : 20030808
<ACCEPTANCE-DATETIME>20030808154638
ACCESSION NUMBER:		0001209191-03-016197
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20030806
FILED AS OF DATE:		20030808

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			HOST W JAMES
		CENTRAL INDEX KEY:			0001240620

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-09385
		FILM NUMBER:		03831885

	BUSINESS ADDRESS:	
		STREET 1:		546 EAST MAIN STREET
		CITY:			LEXINGTON
		STATE:			KY
		ZIP:			40508

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			BULL RUN CORP
		CENTRAL INDEX KEY:			0000319697
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-ADVERTISING AGENCIES [7311]
		IRS NUMBER:				911117599
		STATE OF INCORPORATION:			GA
		FISCAL YEAR END:			0831

	BUSINESS ADDRESS:	
		STREET 1:		4370 PEACHTREE RD NE
		CITY:			ATLANTA
		STATE:			GA
		ZIP:			30319
		BUSINESS PHONE:		4042668333

	MAIL ADDRESS:	
		STREET 1:		4310 PEACHTREE ROAD N.E.
		CITY:			ATLANTA
		STATE:			GA
		ZIP:			30319

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	BULL RUN GOLD MINES LTD
		DATE OF NAME CHANGE:	19920703
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<DESCRIPTION>FORM 4 SUBMISSION
<TEXT>
<XML>
<?xml version="1.0"?><ownershipDocument><schemaVersion>X0201</schemaVersion>    <documentType>4</documentType><periodOfReport>2003-08-06</periodOfReport><notSubjectToSection16>0</notSubjectToSection16><issuer><issuerCik>0000319697</issuerCik><issuerName>BULL RUN CORP</issuerName>        <issuerTradingSymbol>BULL</issuerTradingSymbol></issuer><reportingOwner><reportingOwnerId><rptOwnerCik>0001240620</rptOwnerCik><rptOwnerName>HOST W JAMES</rptOwnerName></reportingOwnerId><reportingOwnerAddress><rptOwnerStreet1>546 EAST MAIN STREET</rptOwnerStreet1><rptOwnerStreet2></rptOwnerStreet2><rptOwnerCity>LEXINGTON</rptOwnerCity><rptOwnerState>KY</rptOwnerState><rptOwnerZipCode>40508</rptOwnerZipCode><rptOwnerStateDescription></rptOwnerStateDescription></reportingOwnerAddress><reportingOwnerRelationship><isDirector>1</isDirector><isOfficer>0</isOfficer><isTenPercentOwner>0</isTenPercentOwner><isOther>0</isOther></reportingOwnerRelationship></reportingOwner><nonDerivativeTable><nonDerivativeTransaction><securityTitle><v
alue>Common Stock, $.01 par value</value></securityTitle><transactionDate><value>2003-08-06</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>M</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionTimeliness><value></value></transactionTimeliness><transactionAmounts><transactionShares><value>60105</value></transactionShares><transactionPricePerShare><value>3.437</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>A</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>172935</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeHolding><securityTitle><value>Common Stock, $.01 par value</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><val
ue>2349</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>by Spouse</value></natureOfOwnership></ownershipNature></nonDerivativeHolding></nonDerivativeTable><derivativeTable><derivativeTransaction><securityTitle><value>Options</value></securityTitle><conversionOrExercisePrice><value>3.437</value></conversionOrExercisePrice><transactionDate><value>2003-08-06</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>M</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionTimeliness><value></value></transactionTimeliness><transactionAmounts><transactionShares><value>60105</value></transactionShares><transactionPricePerShare><value>0</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><exerciseDate><value>1999-12-17</
value></exerciseDate><expirationDate><value>2004-09-02</value><footnoteId id="F1" /></expirationDate><underlyingSecurity><underlyingSecurityTitle><value>Common Stock, $.01 par</value></underlyingSecurityTitle><underlyingSecurityShares><value>5360</value></underlyingSecurityShares></underlyingSecurity><postTransactionAmounts><sharesOwnedFollowingTransaction><value>1</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></derivativeTransaction></derivativeTable><footnotes><footnote id="F1">Options expire in increments of 81,832 shares on 9/2/04, 11/1/05, 9/1/06 and 7/23/07, and 32,733 shares on 6/26/08.  Remaining 5,360 shares following exercise expire on 6/26/08.</footnote></footnotes><remarks></remarks><ownerSignature><signatureName>FREDERICK J. ERICKSON, attorney in fact for W. JAMES HOST</signatureName><signatureDate>2003-08-08</signatureDate></ownerSignature></ownershipDocument>

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</SEC-DOCUMENT>
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