-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, OiLYhO2+PxjFGtLSWvI/GUESDP61BxH66eSVFoAUO6ANj1CCRxd9lpmy9KXckuNo OZCx+xryt/lWUEiJ1qE0Gg== 0000950144-04-011913.txt : 20041209 0000950144-04-011913.hdr.sgml : 20041209 20041209170155 ACCESSION NUMBER: 0000950144-04-011913 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20041207 ITEM INFORMATION: Other Events FILED AS OF DATE: 20041209 DATE AS OF CHANGE: 20041209 FILER: COMPANY DATA: COMPANY CONFORMED NAME: BULL RUN CORP CENTRAL INDEX KEY: 0000319697 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING AGENCIES [7311] IRS NUMBER: 911117599 STATE OF INCORPORATION: GA FISCAL YEAR END: 0831 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 000-09385 FILM NUMBER: 041193922 BUSINESS ADDRESS: STREET 1: 4370 PEACHTREE RD NE CITY: ATLANTA STATE: GA ZIP: 30319 BUSINESS PHONE: 4042668333 MAIL ADDRESS: STREET 1: 4310 PEACHTREE ROAD N.E. CITY: ATLANTA STATE: GA ZIP: 30319 FORMER COMPANY: FORMER CONFORMED NAME: BULL RUN GOLD MINES LTD DATE OF NAME CHANGE: 19920703 8-K 1 g92310e8vk.htm BULL RUN CORPORATION Bull Run Corporation
 

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported):      December 7, 2004

BULL RUN CORPORATION
(Exact name of registrant as specified in its charter)

         
GEORGIA   0-9385   58-2458679
  		 
  		 
 
(State or other   (Commission File   (IRS Employer
jurisdiction of   Number)   Identification No.)
incorporation)        

4370 PEACHTREE ROAD, ATLANTA, GEORGIA 30319

(Address of principal executive offices)           (Zip Code)

(404) 266-8333

(Registrant’s telephone number, including area code)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4© under the Exchange Act (17 CFR 240.13e-4(c)

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Item 8.01 Other Events

On December 7, 2004, Bull Run Corporation’s wholly-owned subsidiary, Host Communications, Inc. (collectively, the “Company”) completed the sale of the principal assets of the Company’s Affinity Events business segment to Crestline Sports, LLC. The assets consisted of primarily equipment, trademarks and other intellectual property associated with the Hoop-It-Up 3-on-3 basketball tour and the 3v3 Soccer Shootout tour. Neither the amount of the aggregate sales proceeds, consisting of cash, a subordinated note issued to the Company by the purchaser, and other consideration, or the net book value of the assets disposed, are considered to be significant to the Company’s financial position. Proceeds on the sale received at closing were used to reduce current liabilities.

In August 2004, the Company announced its decision to suspend the Affinity Events business and declared its intent to offer it for sale. Accordingly, the historical operating results and net assets associated with the business segment were reflected as discontinued operations in the Company’s consolidated financial statements as of and for the years ended August 31, 2004 and 2003, and for all fiscal periods presented in the Company’s recently-filed Form 10-K for its fiscal year ended August 31, 2004.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

         
Date:      December 9, 2004
      BULL RUN CORPORATION
 
  By:   /s/ FREDERICK J. ERICKSON
     
 
      Frederick J. Erickson
      Vice President — Finance,
      Chief Financial Officer, Treasurer
      and Assistant Secretary

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