EXHIBIT 23.2

                         CONSENT OF INDEPENDENT AUDITORS

We consent to the incorporation by reference in the Registration Statements
(Form S-8 No. 33-91296, Form S-8 No. 333-56125 and Form S-8 No. 333-39700)
pertaining to the Bull Run Corporation 1994 Long Term Incentive Plan, the
Registration Statement (Form S-8 No. 33-91298) pertaining to the Bull Run
Corporation Non-Employee Directors' 1994 Stock Option Plan, and the Registration
Statement (Form S-4 No. 333-84833) pertaining to the issuance of shares of BR
Holding, Inc. of our reports dated September 28, 2000 (except for Note 4 as to
which the date is July 26, 2001 and Notes 2 and 10 as to which the date is
October 11, 2001), with respect to the consolidated financial statements and
schedule of Bull Run Corporation included in the Annual Report (Form 10-K) of
Bull Run Corporation for the year ended June 30, 2001, filed with the Securities
and Exchange Commission.



/s/ ERNST & YOUNG LLP

Charlotte, North Carolina
October 11, 2001