Income Statement - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015	Dec. 31, 2014
Revenues:
Insurance premiums and other considerations	$ 64,501,017	$ 56,409,863	$ 53,008,679
Net investment income	37,582,444	34,007,904	28,303,740
Net mortuary and cemetery sales	12,267,640	11,502,045	11,426,308
Realized gains on investments and other assets	(176,387)	2,401,359	1,918,176
Other than temporary impairments	(270,358)	(605,430)	(164,240)
Mortgage fee income	186,416,311	175,726,692	129,138,941
Other income	6,887,749	5,121,807	3,747,013
Total revenues	307,208,416	284,564,240	227,378,617
Benefits and expenses:
Death benefits	31,033,222	31,158,281	27,100,278
Surrenders and other policy benefits	2,354,158	2,391,612	2,689,686
Increase in future policy benefits	21,476,432	17,212,001	18,060,151
Amortization of deferred policy and pre-need acquisition costs and value of business acquired	8,003,175	5,641,293	6,892,978
Selling, general and administrative expenses:
Commissions	87,762,583	81,935,623	59,876,675
Personnel	70,254,479	60,860,275	49,360,406
Advertising	6,425,277	5,730,197	4,584,436
Rent and rent related	8,061,598	7,850,776	6,135,876
Depreciation on property and equipment	2,182,724	2,183,496	2,177,165
Provision for loan loss reserve	4,688,754	6,295,043	3,053,403
Costs related to funding mortgage loans	8,756,791	8,864,404	6,877,069
Other expenses	28,569,949	26,954,378	22,800,066
Interest expense	5,111,868	4,458,612	2,994,429
Cost of goods and services sold - mortuaries and cemeteries	1,787,043	1,803,444	1,853,103
Total benefits and expenses	286,468,053	263,339,435	214,455,721
Earnings before income taxes	20,740,363	21,224,805	12,922,896
Income tax expense	(6,460,859)	(7,745,948)	(4,898,663)
Net earnings	$ 14,279,504	$ 13,478,857	$ 8,024,233
Net earnings per Class A Equivalent common share (1)	$ 0.96	$ 0.93	$ 0.58
Net earnings per Class A equivalent common share - assuming dilution(1)	$ 0.94	$ 0.90	$ 0.56
Weighted average Class A equivalent common shares outstanding (1)	14,806,290	14,439,274	13,893,260
Weighted average Class A equivalent common shares outstanding-assuming dilution (1)	15,127,204	14,951,833	14,344,475